The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Events & Competitions
Points: 10.0
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America
Category: Events & Competitions
Points: 10.0
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's
Category: Spaces & Immersive / Brand Installations
Points: 10.0
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 10.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Craft / Storytelling
Points: 10.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Craft / Dynamic Data Visualization
Points: 10.0
Hidden Flag
Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona
Client: FELGTB
Category: Innovation in Experiential
Points: 10.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Innovation in Experiential
Points: 10.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify
Category: Spaces & Immersive / Brand Installations
Points: 10.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Uber
Title:
Uber Toys
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Craft / Dynamic Data Visualization
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
FELGTB
Title:
Hidden Flag
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0