The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Merch Aid
Agency: R/GA / New York
Client: Merch Aid
Category: Promotional / Collateral Items
Points: 9.0
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil
Category: Craft / Art Direction
Points: 9.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Experiential / Brand Installations
Points: 9.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 9.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Online Films & Video / Long Form - Series
Points: 9.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Television & VOD / Long Form - Single
Points: 9.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Online Films & Video / Short Form - Single
Points: 9.0
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + Wave Studios / New York
Client: Hennessy
Category: Online Films & Video / Long Form - Single
Points: 9.0
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + The Mill / New York
Client: Hennessy
Category: Cinema Advertising
Points: 9.0
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Social Channel / Single Platform
Points: 9.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike
Category: Social Post / Single
Points: 9.0
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc.
Category: Social Channel / Multi-Platform
Points: 9.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Community Building
Points: 9.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Reputation Management
Points: 9.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Brand Partnerships
Points: 9.0
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Direction / Single
Points: 9.0
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel
Category: Direction / Single
Points: 9.0
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple
Category: Direction / Single
Points: 9.0
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America
Category: Writing / Single
Points: 9.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Editing / Single
Points: 9.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.0
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Craft / Art Direction
Points: 9.0
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon
Category: Film / Health & Wellness
Points: 9.0
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts
Category: Public Relations
Points: 9.0
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 9.0
The Illegal Blood Bank
Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency
Client: LADbible Group
Category: Single Country or Region / Non-Profit / Charity
Points: 9.0
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Websites / Ecommerce
Points: 9.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Experiential / Immersive Digital Spaces
Points: 9.0
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 9.0
Call Girls
Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client: Talita
Category: Custom Content
Points: 9.0
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group
Category: Experiential Radio & Audio
Points: 9.0
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue
Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Points: 9.0
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M
Category: Innovation & Transformation / Innovation in Experiential
Points: 9.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Visual & Audio Craft / Music
Points: 9.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Digital Craft
Points: 9.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: UX / UI / Utility / Ecommerce
Points: 9.0
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá
Category: Experiential & Installations / Experiential & Immersive
Points: 9.0
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei
Category: Craft / Art Direction
Points: 9.0
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev
Category: Craft / Use of Technology
Points: 9.0
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen
Category: Posters / Series
Points: 9.0
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen
Category: Craft / Art Direction
Points: 9.0
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories
Category: Agency-Initiated & Originated Projects
Points: 9.0
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT
Category: Content Series
Points: 9.0
Tipping Point
Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London
Client: Ubisoft
Category: Sound Design
Points: 9.0
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue
Category: Music Adaptation / Instrumental
Points: 9.0
Client:
Merch Aid
Title:
Merch Aid
Category:
Promotional / Collateral Items
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
AirPods Max Product Site
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Corona
Title:
The Match of Ages
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Cinema Advertising
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Social Channel / Single Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Social Post / Single
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Mondelēz International, Inc.
Title:
The OREO Doomsday Vault
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Community Building
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Reputation Management
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Direction / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Diesel
Title:
Francesca
Category:
Direction / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Direction / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Writing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Editing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Savlon
Title:
The Artist
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
LADbible Group
Title:
The Illegal Blood Bank
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Experiential / Immersive Digital Spaces
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.0
Client:
Warner Music Group
Title:
Saylists
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2021 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Talita
Title:
Call Girls
Category:
Custom Content
Award:
2021 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Warner Music Group
Title:
Saylists
Category:
Experiential Radio & Audio
Award:
2021 Radio & Audio Bronze Pencil
Points:
9.0
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Events / Stunts / Competitions / Virtual - Pre-Recorded
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
H&M
Title:
H&M Looop
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Woojer
Title:
SICK BEATS
Category:
Visual & Audio Craft / Music
Award:
2021 Digital Craft Bronze Pencil
Points:
9.0
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Digital Craft
Award:
2021 Digital Craft Bronze Pencil
Points:
9.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Bronze Pencil
Points:
9.0
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Art Direction
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
AB InBev
Title:
Cold Tracker
Category:
Craft / Use of Technology
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Posters / Series
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Art Direction
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Running Stories
Title:
Running Stories
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Bronze Pencil
Points:
9.0
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Content Series
Award:
2021 In-House Bronze Pencil
Points:
9.0
Client:
Ubisoft
Title:
Tipping Point
Category:
Sound Design
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.0
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Music Adaptation / Instrumental
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.0
