The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Experiential & Immersive
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Brand Installations
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Craft / Use of Technology
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Experiential
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Physical Products
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Physical Products
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong
Client: Pizza Hut
Category: Physical Products
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Craft / Use of Sound
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Customer Experience / CX
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Craft / Use of Technology
Points: 21.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Innovation & Transformation / Innovation in Experiential
Points: 21.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Brand Installations
Points: 21.0
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue
Category: Craft / Use of Sound
Points: 21.0
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client: Diesel
Category: Customer Experience / CX
Points: 21.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite
Category: Craft / Art Direction
Points: 21.0
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M
Category: Customer Experience / CX
Points: 21.0
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Physical Products
Points: 21.0
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Physical Products
Points: 21.0
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Craft / Dynamic Data Visualization
Points: 21.0
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue
Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Points: 9.0
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M
Category: Innovation & Transformation / Innovation in Experiential
Points: 9.0
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Innovation & Transformation / Innovation in Experiential
Points: 9.0
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office
Category: Immersive Spaces
Points: 9.0
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / ReykjavÃk + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland
Category: Events / Stunts / Competitions / Virtual - Livestream
Points: 9.0
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen
Category: Ecommerce
Points: 9.0
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer
Category: Physical Products
Points: 9.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Craft / Storytelling
Points: 9.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Brand Installations
Points: 3.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Brand Installations
Points: 3.0
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Customer Experience / CX
Points: 3.0
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office
Category: Brand Installations
Points: 3.0
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M
Category: Immersive Spaces
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Immersive Spaces
Points: 3.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Craft / Use of Technology
Points: 3.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Craft / Use of Technology
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation
Category: Events / Stunts / Competitions / Virtual - Livestream
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Craft / Dynamic Data Visualization
Points: 3.0
Augmented Archaeology
Agency: Ogilvy / Beijing
Client: Huawei Device Co., Ltd.
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Be Kind Rewind: The Last Blockbuster on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Installations
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Sound
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
True Name
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Installations
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Craft / Use of Sound
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
H&M
Title:
H&M Looop
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Craft / Dynamic Data Visualization
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Events / Stunts / Competitions / Virtual - Pre-Recorded
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
H&M
Title:
H&M Looop
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Events / Stunts / Competitions / Virtual - Livestream
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Ecommerce
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Products
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Craft / Storytelling
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
H&M
Title:
H&M Looop
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Spotify
Title:
Alone with Me
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events / Stunts / Competitions / Virtual - Livestream
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Dynamic Data Visualization
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Airbnb
Title:
Be Kind Rewind: The Last Blockbuster on Airbnb
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
