The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Social Channel / Single Platform
Points: 9.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike
Category: Social Post / Single
Points: 9.0
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc.
Category: Social Channel / Multi-Platform
Points: 9.0
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon
Category: Social Post / Series
Points: 9.0
Food Influencers Tasting Dog Food
Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore
Client: Furry’s Kitchen
Category: Influencer Marketing / Single Channel
Points: 9.0
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Active Engagement / Call to Action
Points: 9.0
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Social Channel / Single Platform
Points: 9.0
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Social Channel / Multi-Platform
Points: 9.0
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90
Client: Budweiser
Category: Influencer Marketing / Single Channel
Points: 9.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung
Category: Active Engagement / Call to Action
Points: 9.0
Opportunity Knocks
Agency: Publicis / New York + MJZ + Parlament
Client: Fiverr
Category: Social Post / Real-time Response
Points: 9.0
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney
Client: KFC Australia
Category: Stunts & Activations
Points: 9.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation
Category: Active Engagement / Call to Action
Points: 9.0
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: User-Generated Content
Points: 9.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Social Channel / Single Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Social Post / Single
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Mondelēz International, Inc.
Title:
The OREO Doomsday Vault
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
#NotDone
Category:
Social Post / Series
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Furry’s Kitchen
Title:
Food Influencers Tasting Dog Food
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Google
Title:
Google Black-Owned Friday
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Cheetos
Title:
It Wasn't Me
Category:
Social Channel / Single Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Budweiser
Title:
Messi 644
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Samsung
Title:
Microcodes
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Fiverr
Title:
Opportunity Knocks
Category:
Social Post / Real-time Response
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
KFC Australia
Title:
Secret Menu
Category:
Stunts & Activations
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Reddit
Title:
Up The Vote
Category:
User-Generated Content
Award:
2021 Social Media Bronze Pencil
Points:
9.0