The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Customer Experience / CX
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Craft / Use of Technology
Points: 3.0
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Craft / Use of Technology
Points: 3.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Immersive Spaces
Points: 3.0
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M
Category: Immersive Spaces
Points: 3.0
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office
Category: Brand Installations
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Brand Installations
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Brand Installations
Points: 3.0
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation
Category: Events / Stunts / Competitions / Virtual - Livestream
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Craft / Dynamic Data Visualization
Points: 3.0
Augmented Archaeology
Agency: Ogilvy / Beijing
Client: Huawei Device Co., Ltd.
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Be Kind Rewind: The Last Blockbuster on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: Snap Inc.
Category: Customer Experience / CX
Points: 3.0
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste
Category: Ecommerce
Points: 3.0
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum
Category: Brand Installations
Points: 3.0
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO
Category: Physical Products
Points: 3.0
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore
Client: Riot Games / League of Legends: Wild Rift
Category: Physical Products
Points: 3.0
IKEA imma Harajuku
Agency: Wieden+Kennedy / Tokyo + Aww Inc. / Tokyo + Maxilla / Tokyo
Client: IKEA Japan
Category: Brand Installations
Points: 3.0
Liferun
Agency: Wunderman Thompson / Seattle
Client: International Committee of the Red Cross
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
Lots of Joy
Agency: Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine
Client: Walmart
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian
Category: Physical Products
Points: 3.0
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung
Category: Customer Experience / CX
Points: 3.0
mt art project
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd.
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW
Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Points: 3.0
Philly Series 5
Agency: GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom
Client: Philadelphia Cream Cheese
Category: Ecommerce
Points: 3.0
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM
Category: Craft / Use of Technology
Points: 3.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Physical Products
Points: 3.0
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
The Climate Store
Agency: Prime Weber Shandwick / Stockholm
Client: Felix
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
The Nomad Hotel by MINI
Agency: Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing
Client: MINI
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.0
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client: Dell Technologies
Category: Immersive Spaces
Points: 3.0
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation
Category: Craft / Storytelling
Points: 3.0
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong
Client: VOGUE
Category: Craft / Art Direction
Points: 3.0
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk
Category: Ecommerce
Points: 3.0
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Spotify
Title:
Alone with Me
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
H&M
Title:
H&M Looop
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events / Stunts / Competitions / Virtual - Livestream
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Dynamic Data Visualization
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Airbnb
Title:
Be Kind Rewind: The Last Blockbuster on Airbnb
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Snap Inc.
Title:
FaceTouchers
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Lacoste
Title:
Give for good
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
LEGO
Title:
Green Instructions
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Riot Games / League of Legends: Wild Rift
Title:
Honeyfruit
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
IKEA Japan
Title:
IKEA imma Harajuku
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Walmart
Title:
Lots of Joy
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Events / Stunts / Competitions / Virtual - Pre-Recorded
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Philadelphia Cream Cheese
Title:
Philly Series 5
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
ZALANDO
Title:
STREET IT ALL
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Felix
Title:
The Climate Store
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
MINI
Title:
The Nomad Hotel by MINI
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Craft / Storytelling
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
VOGUE
Title:
UNI-FORM
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0
