The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Best of Out of Home
Points: 90.0
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima
Category: Innovation & Transformation / Innovation in Out of Home
Points: 45.0
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King
Category: Craft / Photography
Points: 45.0
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Craft / Writing
Points: 45.0
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + MIDEA, US / Parsippany
Client: MIDEA
Category: Experiential & Installations / Brand Installations
Points: 45.0
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle
Category: Brand Partnerships
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.0
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima
Category: Craft / Use of Technology
Points: 45.0
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King
Category: Billboards & Transit / Series
Points: 45.0
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Billboards & Transit / Series
Points: 45.0
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper
Category: Experiential & Installations / Experiential & Immersive
Points: 45.0
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Experiential & Installations / Experiential & Immersive
Points: 45.0
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 45.0
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste
Category: Craft / Photography
Points: 45.0
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste
Category: Billboards & Transit / Series
Points: 21.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Experiential & Installations / Brand Installations
Points: 21.0
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo
Category: Experiential & Installations / Experiential & Immersive
Points: 21.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Craft / Typography
Points: 21.0
Dirty Talking Trash Cans
Agency: BBDO Nordics / Malmö
Client: City of Malmö
Category: Experiential & Installations / Experiential & Immersive
Points: 21.0
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company
Category: Craft / Printing & Production
Points: 21.0
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s
Category: Billboards & Transit / Series
Points: 21.0
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum
Category: Craft / Art Direction
Points: 21.0
Unlucky Sponsor
Agency: Paradais DDB / Guayaquil
Client: Cris-Sal
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.0
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Experiential & Installations / Brand Installations
Points: 9.0
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Typography
Points: 9.0
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Experiential & Installations / Brand Installations
Points: 9.0
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King
Category: P.O.P. & In-Store / Single
Points: 9.0
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy
Category: Experiential & Installations / Experiential & Immersive
Points: 9.0
Get Almost Almost Anything
Agency: Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney
Client: Uber Eats
Category: Craft / Writing
Points: 9.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Billboards & Transit / Single
Points: 9.0
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 9.0
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser
Category: Experiential & Installations / Experiential & Immersive
Points: 9.0
Window Shopping
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Experiential & Installations / Brand Installations
Points: 9.0
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd
Category: Craft / Art Direction
Points: 3.0
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: P.O.P. & In-Store / Series
Points: 3.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Craft / Art Direction
Points: 3.0
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival
Category: Craft / Illustration
Points: 3.0
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan
Category: Craft / Art Direction
Points: 3.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: P.O.P. & In-Store / Series
Points: 3.0
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Brand Partnerships
Points: 3.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways
Category: Craft / Writing
Points: 3.0
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum
Category: Craft / Illustration
Points: 3.0
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska
Category: Experiential & Installations / Brand Installations
Points: 3.0
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Award:
2023 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Brand Partnerships
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Non artificial Mexico
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Craft / Photography
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
City of Malmö
Title:
Dirty Talking Trash Cans
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Production
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Art Direction
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
Cris-Sal
Title:
Unlucky Sponsor
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
P.O.P. & In-Store / Single
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Uber Eats
Title:
Get Almost Almost Anything
Category:
Craft / Writing
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Activision
Title:
Scratchboards
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
IKEA
Title:
Window Shopping
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Jeep
Title:
The Call of Adventure
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Illustration
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Back Market
Title:
Hack Market
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Back Market
Title:
Hack Market
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Activision
Title:
Scratchboards
Category:
Brand Partnerships
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Coors Light
Title:
Chillboards
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
British Airways
Title:
A British Original
Category:
Craft / Writing
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
World Vision
Title:
Unshowable
Category:
Craft / Photography
Award:
2023 Out of Home Merit Award
Points:
3.0
