The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Craft / Art Direction
Points: 3.0
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum
Category: Billboards & Transit / Series
Points: 3.0
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska
Category: Experiential & Installations / Brand Installations
Points: 3.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Craft / Use of Technology
Points: 3.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Brand Partnerships
Points: 3.0
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan
Category: Craft / Art Direction
Points: 3.0
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd
Category: Craft / Art Direction
Points: 3.0
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways
Category: Craft / Writing
Points: 3.0
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum
Category: Craft / Illustration
Points: 3.0
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival
Category: Craft / Illustration
Points: 3.0
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
The Billboard Is Yours To Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: P.O.P. & In-Store / Series
Points: 3.0
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: P.O.P. & In-Store / Series
Points: 3.0
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King
Category: Billboards & Transit / Single
Points: 3.0
10 Years of Fun
Agency: DAVID / Madrid + MyGosh / London + KING / London
Client: Activision
Category: Billboards & Transit / Series
Points: 3.0
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways
Category: Billboards & Transit / Series
Points: 3.0
A Second of Happiness- Moving
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: McDelivery
Category: P.O.P. & In-Store / Single
Points: 3.0
Behind the camera
Agency: Ogilvy Germany
Client: German Rail
Category: P.O.P. & In-Store / Series
Points: 3.0
Boysen Plants
Agency: TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client: Pacific Paint (Boysen) Philippines, Inc
Category: P.O.P. & In-Store / Series
Points: 3.0
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Bury The Bills
Agency: Havas New York + NYC Pride / New York
Client: NYC Pride
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client: Sea Shepherd
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups
Category: Craft / Art Direction
Points: 3.0
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Experiential & Installations / Brand Installations
Points: 3.0
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Delivered to your door
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's France
Category: Billboards & Transit / Series
Points: 3.0
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands
Category: Experiential & Installations / Brand Installations
Points: 3.0
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office
Category: Billboards & Transit / Single
Points: 3.0
Escape: PAIN / FUCK / HELL / HELP
Agency: Ogilvy Germany
Client: German Rail
Category: Billboards & Transit / Series
Points: 3.0
Famiglia Heinzzola
Agency: Africa / São Paulo + Heinz / SAO PAOLO + Mosaico Filmes / São Paulo + 8feetfixer
Client: Heinz
Category: Experiential & Installations / Brand Installations
Points: 3.0
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim
Category: P.O.P. & In-Store / Series
Points: 3.0
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
McDonald’s Jingle Board - Berlin Philharmonic
Agency: Scholz & Friends
Client: McDonald’s
Category: Billboards & Transit / Single
Points: 3.0
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo
Client: Seki Milk
Category: Craft / Printing & Production
Points: 3.0
Natural Billboard
Agency: Wieden+Kennedy / Portland + Sketch / Brighton
Client: Corona
Category: Billboards & Transit / Single
Points: 3.0
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo
Category: Craft / Art Direction
Points: 3.0
Peri Beyond The Limits
Agency: Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo
Client: Unilever - Rexona
Category: Brand Partnerships
Points: 3.0
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin
Category: Experiential & Installations / Brand Installations
Points: 3.0
Score 0.0
Agency: Publicis Colombia / Bogotá + The Pub Productions / Bogotá
Client: Heineken®
Category: P.O.P. & In-Store / Single
Points: 3.0
Show us something we haven't seen.
Agency: BCW / New York + New York Festival Awards
Client: New York Festivals
Category: Craft / Photography
Points: 3.0
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival
Category: Craft / Art Direction
Points: 3.0
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan
Category: Experiential & Installations / Brand Installations
Points: 3.0
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Back Market
Title:
Hack Market
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Coors Light
Title:
Chillboards
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Activision
Title:
Scratchboards
Category:
Brand Partnerships
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
British Airways
Title:
A British Original
Category:
Craft / Writing
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Illustration
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
World Vision
Title:
Unshowable
Category:
Craft / Photography
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours To Take
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Back Market
Title:
Hack Market
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Jeep
Title:
The Call of Adventure
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Activision
Title:
10 Years of Fun
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
McDelivery
Title:
A Second of Happiness- Moving
Category:
P.O.P. & In-Store / Single
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
German Rail
Title:
Behind the camera
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Pacific Paint (Boysen) Philippines, Inc
Title:
Boysen Plants
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Carling Black Label
Title:
Bride Armour
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
NYC Pride
Title:
Bury The Bills
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
McDonald's France
Title:
Delivered to your door
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
German Rail
Title:
Escape: PAIN / FUCK / HELL / HELP
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Heinz
Title:
Famiglia Heinzzola
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
McDonald’s
Title:
McDonald’s Jingle Board - Berlin Philharmonic
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Printing & Production
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Corona
Title:
Natural Billboard
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Unilever - Rexona
Title:
Peri Beyond The Limits
Category:
Brand Partnerships
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Otrivin
Title:
Pollution Pencils
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Heineken®
Title:
Score 0.0
Category:
P.O.P. & In-Store / Single
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
New York Festivals
Title:
Show us something we haven't seen.
Category:
Craft / Photography
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Spotify Japan
Title:
Sound Tour
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.0
