The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Craft / Use of Music
Points: 3.0
A Song For Every CMO - CVS Health
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Craft / Writing - Single
Points: 3.0
The Audio Ad You Can See
Agency: VMLY&R Australia + Squeak E. Clean Studios
Client: Defence Force Recruiting - Navy
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 3.0
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 3.0
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey
Category: Craft / Writing - Series
Points: 3.0
Axela
Agency: Accenture Song Belux / Leuven + Afasie vzw / Kontich + La Vita Studio's / Brussels + Eardrum / Sydney
Client: National Aphasia Association
Category: Broadcast / Single
Points: 3.0
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna
Category: Broadcast / Single
Points: 3.0
A Song For Every CMO
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Craft / Writing - Series
Points: 3.0
A Song For Every CMO - Cadillac
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 3.0
A Song For Every CMO - Chase
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 3.0
A Song For Every CMO - CVS Health
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 3.0
A Song For Every CMO - Indeed
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 3.0
A Song For Every CMO - Intuit
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 3.0
A Song For Every CMO - Kimberly-Clark
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 3.0
A Song For Every CMO - Loreal
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 3.0
A Song For Every CMO - Wendys
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 3.0
Anthem
Agency: DeVito/Verdi / New York + The Foundation for Individual Rights and Expression / New York
Client: The Foundation for Individual Rights and Expression
Category: Broadcast / Single
Points: 3.0
Corrido Of Duty
Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client: Activision / Call of Duty
Category: Custom Content
Points: 3.0
Crime Interrupted
Agency: HOST/HAVAS / Sydney + Casefile / Sydney
Client: Australian Federal Police
Category: Online / Branded Podcast
Points: 3.0
Dr. Rick Will See You Now
Agency: Arnold Worldwide / Boston + Progressive Insurance
Client: Progressive Insurance
Category: Custom Content
Points: 3.0
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video
Category: Craft / Casting
Points: 3.0
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 3.0
Journa-Rhythm
Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client: The Asahi Shimbun Company
Category: Craft / Use of Music
Points: 3.0
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey
Category: Broadcast / Series
Points: 3.0
Responsible St. Patrick's Day - Clover Controversy
Agency: Ogilvy / Chicago
Client: Jameson Whiskey
Category: Broadcast / Single
Points: 3.0
Silent Letters
Agency: M&C Saatchi Abel + Sonovision Studios / Johannesburg
Client: Lexus South Africa
Category: Craft / Writing - Series
Points: 3.0
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Experiential Radio & Audio
Points: 3.0
Sonic Chip
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Experiential Radio & Audio
Points: 3.0
The Audio Ad You Can See
Agency: VMLY&R Australia + Squeak E. Clean Studios
Client: Defence Force Recruiting - Navy
Category: Custom Content
Points: 3.0
The Donated Commercial
Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client: Canada’s Organ and Tissue Donation Community
Category: Craft / Sound Design
Points: 3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - Haleon
Category:
Craft / Use of Music
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - CVS Health
Category:
Craft / Writing - Single
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Defence Force Recruiting - Navy
Title:
The Audio Ad You Can See
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Visit Sweden
Title:
Spellbound
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day
Category:
Craft / Writing - Series
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
National Aphasia Association
Title:
Axela
Category:
Broadcast / Single
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Savanna
Title:
Jab Jab
Category:
Broadcast / Single
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO
Category:
Craft / Writing - Series
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - Cadillac
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - Chase
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - CVS Health
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - Indeed
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - Intuit
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - Kimberly-Clark
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - Loreal
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - Wendys
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
The Foundation for Individual Rights and Expression
Title:
Anthem
Category:
Broadcast / Single
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Activision / Call of Duty
Title:
Corrido Of Duty
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online / Branded Podcast
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Progressive Insurance
Title:
Dr. Rick Will See You Now
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Prime Video
Title:
Dubbing Factory
Category:
Craft / Casting
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
The Asahi Shimbun Company
Title:
Journa-Rhythm
Category:
Craft / Use of Music
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day
Category:
Broadcast / Series
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day - Clover Controversy
Category:
Broadcast / Single
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Lexus South Africa
Title:
Silent Letters
Category:
Craft / Writing - Series
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Anghami
Title:
Sole Music
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Pringles/Kellogg's
Title:
Sonic Chip
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Merit Award
Points:
3.0
Client:
Defence Force Recruiting - Navy
Title:
The Audio Ad You Can See
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.0