The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Tramp, Arab/Jew, KKK, Burnt
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mr. Really Really Really Bad Dancer
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Jonah Lomu
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Tana Umaga
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Ambulance
Agency: BBDO Atlanta / Atlanta
Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Ballet
Agency: DDB New Zealand / Auckland
Client: Hasbro Category: Collateral Advertising / Collateral Posters: Single
Elephant
Agency: DDB Worldwide Pte LTd / Singapore
Client: 3M 'Post It' Notes Category: Collateral Advertising / Collateral Posters: Single
Mosquito Screen
Agency: Foote, Cone & Belding Sdn Bhd / Kuala Lumpur
Client: S C Johnson Category: Collateral Advertising / Collateral Posters: Single
Damn It's Big
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Kiss Me
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Wilbur
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Larry Bird - Poster
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Single
Banner
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Bench
Agency: Leo Burnett Singapore / Singapore
Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Single
Sunset
Agency: Ogilvy South Africa / South Africa
Client: Volkswagen South Africa - New Beetle Category: Collateral Advertising / Collateral Posters: Single
'Why are you here'
Agency: Saatchi & Saatchi / Mumbai
Client: Kuoni Travels Category: Collateral Advertising / Collateral Posters: Single
Yellow
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Corners
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single
What Color Do You Bleed
Agency: Wieden+Kennedy / New York
Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Kicking It
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Non-Broadcast / Non-Broadcast: Cinema
Stills
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Non-Broadcast / Non-Broadcast: Cinema
Carrie Fisher
Agency: Mother Advertising Ltd / London
Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Face of the Future
Agency: Mother Advertising Ltd / London
Client: Xelibri Category: Non-Broadcast / Non-Broadcast: Cinema
Private Investigator
Agency: TBWA\Toronto / Toronto
Client: AGF Financial services Category: Non-Broadcast / Non-Broadcast: Cinema
Businessmen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Never Ending Bottle of Bud
Agency: Turnpike Films / Santa Monica
Client: Anheuser Busch Category: Non-Broadcast / Non-Broadcast: Cinema
Feel Great
Agency: Turnpike Films / Santa Monica
Client: Kelloggs Category: Non-Broadcast / Non-Broadcast: Cinema
adventure movies
Agency: ambience publicis india / mumbai
Client: Planet M Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Shelf
Agency: BBDO Atlanta / Atlanta
Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ambulance
Agency: BBDO Atlanta / Atlanta
Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aquaman
Agency: Bensimon Byrne / Toronto
Client: Silver Snail Comics Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hunting Bouquet"
Agency: BPN / Portland
Client: Columbia Sportswear Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Food Chain
Agency: Carmichael Lynch / Minneapolis
Client: Rapala Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Windows
Agency: Naga DDB Malaysia / Kuala Lumpur
Client: Malaysia Tourism Promotion Board Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Larry Bird - POP
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aliens
Agency: McKinney + Silver / Raleigh
Client: Segway Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Jumbled Letters
Agency: Ogilvy & Mather Advertising / Bangalore
Client: IBM Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
My Dad read The Economist
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Crucifix
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Stairs
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Toybox
Agency: TBWA\Singapore / Singapore
Client: BMW Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Wet Spot
Agency: TBWA\Singapore / Singapore
Client: Pinedale Trading Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
7th Marines
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Time
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Body Odor - Great Reasons to Smoke
Agency: Extreme Group / Dartmouth
Client: NS Office of Health Promotion Category: Public Service/Political / Public Service/Political Radio: Single
Please Hold
Agency: Hill Holliday, NY / New York
Client: UFOA Category: Public Service/Political / Public Service/Political Radio: Single
Award:
2004 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Tourism
Title:
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04234A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Tramp, Arab/Jew, KKK, Burnt
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04154A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04155A
Award:
2004 Advertising Merit Award
Agency:
DDB/Chicago
Client:
Anheuser-Busch
Title:
Mr. Really Really Really Bad Dancer
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04450A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04313A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Jonah Lomu
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04314A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Tana Umaga
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04315A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04316A
Award:
2004 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Hasbro
Title:
Ballet
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04319A
Award:
2004 Advertising Merit Award
Agency:
DDB Worldwide Pte LTd / Singapore
Client:
3M 'Post It' Notes
Title:
Elephant
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04320A
Award:
2004 Advertising Merit Award
Agency:
Foote, Cone & Belding Sdn Bhd / Kuala Lumpur
Client:
S C Johnson
Title:
Mosquito Screen
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04321A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Damn It's Big
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04322A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Kiss Me
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04323A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Wilbur
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04324A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - Poster
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04325A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Banner
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04326A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Singapore / Singapore
Client:
Philips Lightings
Title:
Bench
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04327A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
Volkswagen South Africa - New Beetle
Title:
Sunset
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04328A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Kuoni Travels
Title:
'Why are you here'
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04329A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Yellow
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04330A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Hunt Lascaris / Johannesburg
Client:
Bostik - Prestik
Title:
Corners
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04331A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04332A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Kicking It
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04490A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Stills
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04491A
Award:
2004 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Orange
Title:
Carrie Fisher
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04492A
Award:
2004 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Xelibri
Title:
Face of the Future
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04493A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
AGF Financial services
Title:
Private Investigator
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04494A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver Film Festival
Title:
Businessmen
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04495A
Award:
2004 Advertising Merit Award
Agency:
Turnpike Films / Santa Monica
Client:
Anheuser Busch
Title:
Never Ending Bottle of Bud
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04496A
Award:
2004 Advertising Merit Award
Agency:
Turnpike Films / Santa Monica
Client:
Kelloggs
Title:
Feel Great
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04497A
Award:
2004 Advertising Merit Award
Agency:
ambience publicis india / mumbai
Client:
Planet M
Title:
adventure movies
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04286A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Campbell's
Title:
Shelf
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04287A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04288A
Award:
2004 Advertising Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Silver Snail Comics
Title:
Aquaman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04289A
Award:
2004 Advertising Merit Award
Agency:
BPN / Portland
Client:
Columbia Sportswear
Title:
Hunting Bouquet"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04290A
Award:
2004 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Rapala
Title:
Food Chain
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04291A
Award:
2004 Advertising Merit Award
Agency:
Naga DDB Malaysia / Kuala Lumpur
Client:
Malaysia Tourism Promotion Board
Title:
Windows
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04292A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - POP
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04293A
Award:
2004 Advertising Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Segway
Title:
Aliens
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04294A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangalore
Client:
IBM
Title:
Jumbled Letters
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04296A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
The Economist
Title:
My Dad read The Economist
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04297A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04298A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Stairs
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04299A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
BMW Asia
Title:
Toybox
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04300A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Pinedale Trading
Title:
Wet Spot
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04301A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Desert Rats
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04302A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
7th Marines
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04303A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Time
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04397A
Award:
2004 Advertising Merit Award
Agency:
Extreme Group / Dartmouth
Client:
NS Office of Health Promotion
Title:
Body Odor - Great Reasons to Smoke
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04398A
Award:
2004 Advertising Merit Award
Agency:
Hill Holliday, NY / New York
Client:
UFOA
Title:
Please Hold
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04399A
