The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Anyone Can Sell
Agency: BBDO / Bangkok
Client: Home Product Center Public Co., Ltd. Category: Consumer Television / :20 and Under - Campaign
Altoid Sours Challenge
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Campaign
Mother's Day
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / :20 and Under - Campaign
Effervescence
Agency: JWT Singapore / Singapore
Client: Bayer (S.E.A.) Pte Ltd Category: Trade / Full Page or Spread - Campaign
Worth the Pain
Agency: Saatchi & Saatchi NZ / Auckland
Client: Young Guns Category: Trade / Full Page or Spread - Campaign
Bookmark
Agency: BBDO / Bangkok
Client: The Post Publishing Public Co.,Ltd. Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Smallest turning circle
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Extra White Smile
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
The Power of Ascii Tissue Packs
Agency: Hakuhodo Kettle / TOKYO
Client: ASCII CORPORATION Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Poul Neilson Personal Training
Agency: Publicis toronto / toronto
Client: Poul Neilson Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
TATE MODERN POSTCARDS
Agency: FALLON LONDON / LONDON
Client: TATE Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Vision
Agency: Jung von Matt AG / Hamburg
Client: JesusCenter Hamburg Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
True Age
Agency: Daiko Advertising Inc. / OSAKA
Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Single
GUINNESS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland
Agency: Bartle Bogle Hegarty / Singapore
Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm
Agency: BBDO / Bangkok
Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks
Agency: DDB / Paris
Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG
Agency: DDB / Paris
Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic
Agency: DDB / Paris
Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit
Agency: JWT Paris / Levallois Perret
Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see
Agency: JWT Singapore / Singapore
Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Initiation Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Newspaper / Full Page or Spread - Campaign
Swing, Saw, Treehouse
Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok
Client: Risingsun Fertilizer Category: Consumer Newspaper / Full Page or Spread - Campaign
X-box Epic Battles
Agency: McCann Erickson, India / Mumbai
Client: Microsoft X-box 360 Category: Consumer Newspaper / Full Page or Spread - Campaign
Nicotine Gum
Agency: Ogilvy&Mather Advertising / Bangkok
Client: Nicotinell Category: Consumer Newspaper / Full Page or Spread - Campaign
Globus "Our most beautiful prices" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Lost items
Agency: Publicis Conseil / Paris
Client: STIHL Category: Consumer Newspaper / Full Page or Spread - Campaign
Jack Astor's Italian Festival
Agency: TAXI, Canada Inc / Toronto
Client: Sir Corp - Jack Astor's Category: Consumer Newspaper / Full Page or Spread - Campaign
Unbelievable
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Red Sky Category: Consumer Newspaper / Full Page or Spread - Campaign
Honest Ingredients
Agency: TDA Advertising & Design / Boulder
Client: Chipotle Category: Consumer Newspaper / Full Page or Spread - Campaign
For the little things you'll forget
Agency: The Dukes Of Urbino.Com / Global
Client: Post-It Category: Consumer Newspaper / Full Page or Spread - Campaign
Where's Wally
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Hyundai Category: Consumer Newspaper / Full Page or Spread - Campaign
+10 World Cup Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Gift Wrap Subs
Agency: Colle + McVoy / Minneapolis
Client: Erbert and Gerbert Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
America's Favorite; Extra Cheese; More Mayo
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Over :30 - Campaign
ESO QUE TE PASA ES UN MUNDIAL
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Campaign
Internet Non Sense
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Over :30 - Campaign
"A little bit is a lot" campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amora Category: Consumer Television / Over :30 - Campaign
Giraffe Banner
Agency: BBDO West / San Francisco
Client: San Francisco Zoo Category: Public Service/Political Print / Outdoor and Posters - Single
Fallen Man
Agency: Downtown Partners / Toronto
Client: Canadian Red Cross Category: Public Service/Political Print / Outdoor and Posters - Single
World Health Organization ¨CChange Conception
Agency: JWT / BeiJing
Client: World Health Organization Category: Public Service/Political Print / Outdoor and Posters - Single
Veins
Agency: JWT Singapore / Singapore
Client: Red Cross Category: Public Service/Political Print / Outdoor and Posters - Single
Amnesty International "Torture meets Modern Art"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Amnesty International Germany / Section Mannheim Category: Public Service/Political Print / Outdoor and Posters - Single
Leopard
Agency: Ogilvy & Mather / Mumbai
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Home Product Center Public Co., Ltd.
Title:
Anyone Can Sell
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07454T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoid Sours Challenge
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07455T
Award:
2007 Advertising Merit Award
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Mother's Day
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07456T
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Bayer (S.E.A.) Pte Ltd
Title:
Effervescence
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
07224A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Young Guns
Title:
Worth the Pain
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
07225A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
The Post Publishing Public Co.,Ltd.
Title:
Bookmark
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07281A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland
Title:
Smallest turning circle
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07282A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
Wrigley GmbH
Title:
Extra White Smile
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07283A
Award:
2007 Advertising Merit Award
Agency:
Hakuhodo Kettle / TOKYO
Client:
ASCII CORPORATION
Title:
The Power of Ascii Tissue Packs
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07284A
Award:
2007 Advertising Merit Award
Agency:
Publicis toronto / toronto
Client:
Poul Neilson
Title:
Poul Neilson Personal Training
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07285A
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE
Title:
TATE MODERN POSTCARDS
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
07337A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
07338A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
JesusCenter Hamburg
Title:
Vision
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Annual ID:
07472A
Award:
2007 Advertising Merit Award
Agency:
Daiko Advertising Inc. / OSAKA
Client:
DAINIHON JOCHUGIKU CO.,LTD.
Title:
True Age
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07452T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Slap
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07453T
Award:
2007 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
DIAGEO
Title:
GUINNESS CAMPAIGN
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07110A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / Singapore
Client:
Unilever HPC - Asia
Title:
AXEland
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07111A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Muang Thong Seiko Co., Ltd.
Title:
Big Alarm
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07112A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Volkswagen Commercial Vehicles
Title:
Risks
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07113A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike France
Title:
T-Shirt PSG
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07114A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
MTV France
Title:
Statistic
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07115A
Award:
2007 Advertising Merit Award
Agency:
Euro RSCG Flagship Ltd. / Bangkok
Client:
Reckitt Benckiser (Thailand) Co. Ltd.
Title:
Vanish
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07116A
Award:
2007 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Unilever France
Title:
Identikit
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07117A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Nestle
Title:
What do you see
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07118A
Award:
2007 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Daimler Chrysler AG Jeep
Title:
Planets
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07119A
Award:
2007 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Capital Magazin
Title:
Capitalists
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07120A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Initiation Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07121A
Award:
2007 Advertising Merit Award
Agency:
McCann Worldgroup (Thailand) Ltd. / Bangkok
Client:
Risingsun Fertilizer
Title:
Swing, Saw, Treehouse
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07122A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Microsoft X-box 360
Title:
X-box Epic Battles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07123A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy&Mather Advertising / Bangkok
Client:
Nicotinell
Title:
Nicotine Gum
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07124A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Globus Market Germany
Title:
Globus "Our most beautiful prices" Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07125A
Award:
2007 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
STIHL
Title:
Lost items
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07126A
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
Sir Corp - Jack Astor's
Title:
Jack Astor's Italian Festival
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07127A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Red Sky
Title:
Unbelievable
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07128A
Award:
2007 Advertising Merit Award
Agency:
TDA Advertising & Design / Boulder
Client:
Chipotle
Title:
Honest Ingredients
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07129A
Award:
2007 Advertising Merit Award
Agency:
The Dukes Of Urbino.Com / Global
Client:
Post-It
Title:
For the little things you'll forget
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07130A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Hyundai
Title:
Where's Wally
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07131A
Award:
2007 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 World Cup Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07506A
Award:
2007 Advertising Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Erbert and Gerbert
Title:
Gift Wrap Subs
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07507A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07508A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
America's Favorite; Extra Cheese; More Mayo
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07411T
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
ESO QUE TE PASA ES UN MUNDIAL
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07412T
Award:
2007 Advertising Merit Award
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Internet Non Sense
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07413T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amora
Title:
"A little bit is a lot" campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07414T
Award:
2007 Advertising Merit Award
Agency:
BBDO West / San Francisco
Client:
San Francisco Zoo
Title:
Giraffe Banner
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07311A
Award:
2007 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Canadian Red Cross
Title:
Fallen Man
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07312A
Award:
2007 Advertising Merit Award
Agency:
JWT / BeiJing
Client:
World Health Organization
Title:
World Health Organization ¨CChange Conception
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07313A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Red Cross
Title:
Veins
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07314A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Amnesty International Germany / Section Mannheim
Title:
Amnesty International "Torture meets Modern Art"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07315A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF
Title:
Leopard
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07316A
