The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Collateral / Posters - Single
Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council Category: Public Service/Political Radio / Campaign
The Art of Persuading
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
Gee Beauty Brand and Corporate Identity
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Outdoor / Outdoor: Single
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Nike Festival of Air
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Yell.com GPS Bus Ads
Agency: AKQA / London
Client: Yell.com Category: New Media Innovation & Development / New Media Innovation and Development
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Microsites / Business to Business
T-Shirt
Agency: Kinetic Singapore / singapore
Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
R/GA Origami Holiday 2006
Agency: R/GA / New York
Client: R/GA Category: Email Marketing / Business to Consumer
Jonathan Yuen (2006)
Agency: Jonathan Yuen / Singapore
Client: Jonathan Yuen Category: Self-Promotion / Web Sites
Ghost Pops
Agency: Net#Work BBDO / Johannesburg
Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Water Purifier
Agency: AgênciaClick / São Paulo
Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single
Weights
Agency: Contract Advertising (India) Private Limited / New Delhi
Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter
Agency: TBWA\Chiat\Day / Los Angeles
Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Search Engine
Agency: Ogilvy & Mather / Cape Town
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Polyplaypylene
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Lego GmbH Category: Publication Design / Book Design
The Book on Vegas
Agency: Lloyd (+co) / New York
Client: Greybull Press Category: Publication Design / Book Design
Laces
Agency: JWT Singapore / Singapore
Client: VGO Corporation Limited Category: Collateral Design / P.O.P. and In-Store - Campaign
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Tea Partay
Agency: Bartle Bogle Hegarty / New York
Client: Smirnoff Category: Online Branded Content / Business to Consumer
Build your body with good water!
Agency: ADK / TOKYO
Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters
Agency: Apple Computer / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
Jug Simple Furniture Tour
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Zwilling Knives
Agency: Grey Worldwide Beijing / Beijing
Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters
Agency: undoboy / Portland
Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Kahn
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Equipo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard
Agency: B_T_S United AS / Oslo
Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint
Agency: Fallon / London
Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
Hear the difference
Agency: Akestam Holst / Stockholm
Client: Spring Mobile Category: Wireless/Mobile Advertising / Business to Consumer
Red Stripe Boo Campaign TV
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
+10 Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Annual Report 2005
Agency: walker / Zürich
Client: Fleurop Interflora Category: Brand and Corporate Identity Design / Annual Report
Play Along!
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Fukutake House
Agency: FLAME, inc. / tokyo
Client: Soichiro Fukutake Category: Environmental Design / Campaign
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Microsites / Public Service/Non-Profit/ Educational
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Red
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Fire Station
Category:
Collateral / Posters - Single
Annual ID:
07027A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Hangar
Category:
Collateral / Posters - Single
Annual ID:
07028A
Award:
2007 Advertising Silver Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Annual ID:
07042R
Award:
2007 Advertising Silver Pencil
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Pay Attention
Category:
Public Service/Political Radio / Campaign
Annual ID:
07043R
Award:
2007 Design Silver Pencil
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
The Art of Persuading
Category:
Environmental Design / Single
Annual ID:
07043D
Award:
2007 Design Silver Pencil
Agency:
GJP Advertising and Design / Toronto
Client:
Gee Beauty
Title:
Gee Beauty Brand and Corporate Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07010D
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Outdoor / Outdoor: Single
Annual ID:
07017A
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Sweater
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07062T
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
China
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07008A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Tourist
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07009A
Award:
2007 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike Festival of Air
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07051N
Award:
2007 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Yell.com
Title:
Yell.com GPS Bus Ads
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07052N
Award:
2007 Interactive Silver Pencil
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Microsites / Business to Business
Annual ID:
07022N
Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Alzheimer's Disease Association
Title:
T-Shirt
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07073D
Award:
2007 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Origami Holiday 2006
Category:
Email Marketing / Business to Consumer
Annual ID:
07044N
Award:
2007 Interactive Silver Pencil
Agency:
Jonathan Yuen / Singapore
Client:
Jonathan Yuen
Title:
Jonathan Yuen (2006)
Category:
Self-Promotion / Web Sites
Annual ID:
07066N
Award:
2007 Advertising Silver Pencil
Agency:
Net#Work BBDO / Johannesburg
Client:
Simba Chips
Title:
Ghost Pops
Category:
Consumer Television / Under $50,000 Budget - Campaign
Annual ID:
07071T
Award:
2007 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Brastemp
Title:
Water Purifier
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07002N
Award:
2007 Design Silver Pencil
Agency:
Contract Advertising (India) Private Limited / New Delhi
Client:
Slim Zone
Title:
Weights
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07032D
Award:
2007 Design Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Infiniti
Title:
Winter
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07033D
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
WWF
Title:
Search Engine
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07033A
Award:
2007 Design Silver Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Lego GmbH
Title:
Polyplaypylene
Category:
Publication Design / Book Design
Annual ID:
07052D
Award:
2007 Design Silver Pencil
Agency:
Lloyd (+co) / New York
Client:
Greybull Press
Title:
The Book on Vegas
Category:
Publication Design / Book Design
Annual ID:
07053D
Award:
2007 Design Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
VGO Corporation Limited
Title:
Laces
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07035D
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07013A
Award:
2007 Interactive Silver Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Smirnoff
Title:
Tea Partay
Category:
Online Branded Content / Business to Consumer
Annual ID:
07047N
Award:
2007 Design Silver Pencil
Agency:
ADK / TOKYO
Client:
KIRIN MC DANONE WATERS Co.,Ltd.
Title:
Build your body with good water!
Category:
Collateral Design / Posters - Campaign
Annual ID:
07029D
Award:
2007 Design Silver Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
SoHo Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
07030D
Award:
2007 Advertising Silver Pencil
Agency:
Cole & Weber United / Seattle
Client:
Carlo Rossi
Title:
Jug Simple Furniture Tour
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07088A
Award:
2007 Design Silver Pencil
Agency:
Grey Worldwide Beijing / Beijing
Client:
Zwilling J.A. Henckels Shanghai
Title:
Zwilling Knives
Category:
Direct Mail / Campaign
Annual ID:
07062D
Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07039D
Award:
2007 Design Silver Pencil
Agency:
undoboy / Portland
Client:
Undoboy
Title:
Super-Bastard Box Art Characters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07040D
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Kahn
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07080A
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Equipo
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07055T
Award:
2007 Advertising Silver Pencil
Agency:
B_T_S United AS / Oslo
Client:
Berlitz
Title:
German Coastguard
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07056T
Award:
2007 Advertising Silver Pencil
Agency:
Fallon / London
Client:
Sony Bravia
Title:
Paint
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07057T
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Wrestling
Category:
Consumer Radio / Single
Annual ID:
07048R
Award:
2007 Interactive Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Spring Mobile
Title:
Hear the difference
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07040N
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Red Stripe Boo Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07066T
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07090G
Award:
2007 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07091G
Award:
2007 Design Silver Pencil
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Annual Report 2005
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
07001D
Award:
2007 Design Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Play Along!
Category:
Broadcast Design / Campaign
Annual ID:
07067D
Award:
2007 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
Soichiro Fukutake
Title:
Fukutake House
Category:
Environmental Design / Campaign
Annual ID:
07049D
Award:
2007 Interactive Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07023N
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07003A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Annual ID:
07030A
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07015A
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07025A
Award:
2007 Advertising Silver Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Red
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07022A
