The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Online / Short-Form
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Birdseye
Agency: De-De / New York
Client: De-De Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Driver Fatigue Technology
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Direction
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / Design Craft
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Radio / Public Service - Campaign
For the Love of Music
Agency: VML / Kansas City
Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Campaign
peace
Agency: Tsushima Design / Hiroshima
Client: Japan Graphic Designers Association Inc Hiroshima Category: Collateral Design / Posters - Single
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Memory gaps
Agency: Paprika / Montreal
Client: Societe du Village Category: Spatial Design / Outdoor Spaces
4 Emotions' Eye
Agency: 601bisang / Seoul
Client: Gallery IANG Category: Collateral Design / Posters - Series
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Design for the Greater Good / Designer Initiated
Ichihara Lakeside Museum identity
Agency: Nippon Design Center / Tokyo
Client: Ichihara City Category: Public Service / Brand Identity - Campaign
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Social Media / Branded Social Campaign
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Innovation in Radio / Radio
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Innovation in Radio / Radio
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)
Agency: Anti / Bergen
Client: Bergen International Festival Category: Brand Identity / Brand Identity - Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Over 60 second - Single
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS Category: Use of Technology / Product & Mobile Integration
UNIQLO RECIPE
Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York
Client: Uniqlo Category: User Experience Design - Mobile / Design Craft