The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
Award
Category
-
Category
Select Category
- Select Category
- Advertising on Mobile Devices
- Architecture
- Brand Identity
- Brand Transformation
- Broadcast & Film
- Broadcast & Moving Image
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Television
- Craft
- Data & Human Experience
- Data Visualization
- Design Craft
- Design for the Greater Good
- Digital Direct Marketing
- Digital Publications
- Direct Marketing
- Documentaries
- Experiences
- Experiential Advertising
- Gaming, Music & Mobile
- Innovation in Outdoor
- Innovation in Print
- Innovation in Radio
- Innovation in Video
- Integrated Branding
- Intellectual Property & Products
- Interactive Advertising
- Interactive Craft
- Interiors
- Magazine
- Mobile Applications
- Newspaper
- Non-Broadcast
- Online
- Online Films & Video
- Other Branded Content
- Other Digital Solutions
- Outdoor
- Package Design
- Print Craft
- Product Design
- Public Service - Design
- Public Service - Experiential
- Public Service - Outdoor
- Public Service - Print
- Public Service - Video
- Publication Design
- Radio
- Radio Craft
- Self-Promotion
- Social Media
- Trade
- Use of Technology
- User Experience Design - Mobile
- User Experience Design - Web
- Video Craft
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Advertising / Interactive Video
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda Category: Interactive Advertising / Interactive Video
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / User Generated Content
Shoe
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online / Short Form
LIGHT is TIME
Agency: ADK / Japan
Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
HIBIKI GLASS
Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Innovation in Video / Single
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Innovation in Outdoor / Single
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Experiences / Brand Installations
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Brand Transformation / Single
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Blowing in The Wind
Agency: Akestam Holst / Stockholm + STOPP / Stockholm
Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF Category: User Experience Design - Web / Interface Design Craft
Alvio
Agency: R/GA / New York + Qol Devices / New York
Client: Qol Devices Category: User Experience Design - Mobile / Utility
Enhance Your Lighting
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY
Agency: village(R) / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Gymkhana Seven: Wild in the Streets
Agency: LOGAN / Los Angeles, CA
Client: Hoonigan Category: Craft / Editing
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Unskippable
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes