The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Guerrilla Marketing
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Volvo Survivor Sales Agents
Agency: We Believers / New York
Client: Volvo North Miami Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Online / Short Form - Single
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City
Client: National Down Syndrome Society Category: Online / Short Form - Single
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: The Atlantic Category: Online / Short Form - Single
The Voice of Change
Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm
Client: EuroPride 2018 Category: Broadcast / Any Length - Single
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan Category: Craft / Printing & Paper Craft - Single or Series
The Art of Cutout, Cobwebs
Agency: DENTSU INC. / Tokyo
Client: OLFA Corporation Category: Craft / Printing & Paper Craft - Single or Series
UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc. Category: Craft / Printing & Paper Craft - Single or Series
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Use of Technology / Physical Product & Mobile Integration
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas Category: Craft - Editing / Single
Nothing Beats A Londoner
Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client: Nike Category: Craft - Editing / Single
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Single or Series
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London
Client: AUDI Category: Cinema Advertising
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Time Based Arts / London
Client: Nike Category: Cinema Advertising
One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago Category: Reputation Management
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART Category: Ambient Media / Live Events
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Craft / Visual Effects / Animation
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Campaign
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Branded Content
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Branded Content
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export Category: Experiential / Environmental / Ambient Media - Series
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Digital / Social Media & Viral Marketing - Single
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Design / Moving Image
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Use of Technology
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London
Client: Nike Category: Online Films & Video / Long Form - Single
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / Community Building
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Social Engagement / Community Building
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Craft / Illustration - Single or Series
Food Typography
Agency: Masaki Hanahara / Tokyo
Client: H'or Cafe Category: Craft / Illustration - Single or Series
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media
Audi Enter Sandbox
Agency: POL / OSLO + MediaMonks / Stockholm
Client: Audi Category: Experiential / Virtual Reality (VR)
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Wayfinding
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel