The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Integrated Branding
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel Category: Experiential / Brand Installations
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation in Health & Wellness
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Custom Content
The Return of Colonel Sanders 2018
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Integrated Campaign / Online
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated Campaign / Online
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Photography
BLINK TEST
Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam
Client: Jimmy Nelson Foundation Category: Craft / Photography
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Innovation in Radio & Audio
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Television & VOD / Short Form - Single
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Digital Design
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Influencer Marketing / Multi-Channel
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Experiential / Environmental / Out of Home - Single
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications Category: Co-Promotions
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Brand Voice
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Varying Length Campaign
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Online Video / Online-only Video - Campaign
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Art Direction
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo Category: Craft / Printing & Paper Craft
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Craft / Printing & Paper Craft
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Media Relations
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Extended Campaign - Posters & Out of Home
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education Category: Craft / Art Direction
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical
First Steps Craft Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Music Videos
SAVOR SAVER
Agency: Ogilvy Colombia / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Product
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Craft / Photography
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Creative Effectiveness / Single Country or Region
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Livestream
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Innovation in Film
First Christmas
Agency: Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Craft - Animation / Single