The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
The Return of Colonel Sanders 2018
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Integrated Campaign / Online
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated Campaign / Online
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Integrated Branding
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications Category: Co-Promotions
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Integrated Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Transformation
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Integrated Campaign / Online
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Integrated Campaign
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Integrated Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Integrated Campaign
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Integrated Campaign / Online
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Integrated Campaign / Online
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Integrated Campaign / Online
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications Category: Innovation in Integrated Branding
Picture what the cloud can do.
Agency: Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco
Client: Google Cloud Category: Co-Promotions
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble Category: Co-Promotions
Best of GEICO
Agency: The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond
Client: GEICO Category: Integrated Campaign
Corporate Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers Category: Integrated Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated Campaign
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Integrated Campaign
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa Category: Integrated Campaign
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble Category: Integrated Campaign
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction