The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Points: 75.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Queen Mao
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Points: 25.0
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single
Points: 25.0
Mad Men
Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Queen Mao
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
Points: 15.0
Selfies
Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 15.0
Call Girl
Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Consumer Radio / Single
Points: 15.0
Potable Water Generator
Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Potable Water Generator
Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
Points: 15.0
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Points: 10.0
Cityscape
Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
Miniatures
Agency: Giovanni Draft FCB / São Paulo Client: Sharpie Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Your Big Idea.co
Agency: Deutsch / New York Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Points: 5.0
Basket
Agency: The Martin Agency / Richmond Client: Geico Category: Consumer Television / :30/:25 - Single
Points: 5.0
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
Points: 5.0
Taste Test
Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Somniferous
Agency: DraftFCB Argentina / Buenos Aires Client: Piero SAIC Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Evolution
Agency: Lowe / Singapore Client: Unilever Category: Out Of Home / Billboards - Campaign
Points: 5.0
Futures
Agency: Lowe / Singapore Client: Unilever Category: Out Of Home / Billboards - Campaign
Points: 5.0
Athletes
Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Campaign
Points: 5.0
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Campaign
Points: 5.0
Grandma
Agency: DraftFCB Argentina / Buenos Aires Client: Zonajobs Category: Consumer Television / Over 60 second - Single
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann / New York Client: Nestle Resource Water Category: Out Of Home / Digital / Electronic
Points: 5.0
Franklyn Gandhi
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Points: 5.0
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Points: 5.0
Free to Fly
Agency: Mullen / Boston Client: JetBlue Category: Collateral / Posters - Single
Points: 5.0
Evolution
Agency: Lowe / Singapore Client: Unilever Category: Collateral / Posters - Campaign
Points: 5.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Campaign
Points: 5.0
Discovered
Agency: Amusement Park Entertainment / Santa Monica Client: Intel/Microsoft Category: Branded Content / Games
Points: 5.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Call Girl
Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Experiential Advertising / Events and Competitions
Points: 5.0
Free car with every dog.
Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Healthy Business Cards
Agency: McCann Health / Sydney Client: McCann Health Category: Self-Promotion / Single or Campaign
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann / New York Client: Nestle Resource Water Category: Experiential Advertising / Installations
Points: 5.0
Dumb Ways To Die - Moose
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Dumb Ways To Die - Toast
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Romanians are smart
Agency: Bv Mccann Erickson / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Points: 5.0
Colsubsidio Book Exchange
Agency: LOWE/SSP3 / Bogotá D. C. Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Pennies For Life
Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Public Service / Outdoor - Single
Points: 5.0
Oreo Daily Twist
Agency: DraftFCB / New York Client: Mondelez International - Oreo Category: Brand Transformation / Single
Points: 5.0
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Public Service / Outdoor - Campaign
Points: 5.0
The 2013 IKEA Catalog Application
Agency: McCann / New York Client: Inter IKEA Systems Category: Brand Transformation / Single
Points: 5.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Best of Show Pencil
Points:
75.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Prime Television
Title:
Call Girl
Category:
Consumer Radio / Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
UTEC University
Title:
Potable Water Generator
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Sharpie
Title:
Miniatures
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Go Daddy
Title:
Your Big Idea.co
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Geico
Title:
Basket
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GEICO
Title:
Taste Test
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Piero SAIC
Title:
Somniferous
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Evolution
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Futures
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Zonajobs
Title:
Grandma
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Franklyn Gandhi
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
JetBlue
Title:
Free to Fly
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Evolution
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Intel/Microsoft
Title:
Discovered
Category:
Branded Content / Games
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Prime Television
Title:
Call Girl
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MINI New Zealand
Title:
Free car with every dog.
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
McCann Health
Title:
Healthy Business Cards
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways To Die - Moose
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways To Die - Toast
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Kandia Dulce
Title:
Romanians are smart
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Colsubsidio Libraries
Title:
Colsubsidio Book Exchange
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Microloan Foundation
Title:
Pennies For Life
Category:
Public Service / Outdoor - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mondelez International - Oreo
Title:
Oreo Daily Twist
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Public Service / Outdoor - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
