The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Belted Survivors
Agency: Clemenger BBDO / Wellington
Client: NZ Transport Agency Category: Posters / Campaign
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Posters / Campaign
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Posters / Campaign
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Social Post / Single
We All Can Take Care
Agency: Ogilvy Brasil / São Paulo
Client: Hasbro Category: Social Post / Single
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Social Post / Single
Safer Kids
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: UNICEF Philippines Category: Social Post / Single
Creativity for All
Agency: Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York
Client: Adobe Category: User-Generated Content
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: User-Generated Content
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client: e.l.f. Cosmetics Category: User-Generated Content
Brutal Postings
Agency: Rethink / Toronto + Content:Content / Montreal + TöK Communications / Montreal
Client: Fondation Émergence Category: User-Generated Content
Create #ForTheThrone
Agency: 360i / New York + HBO / New York
Client: HBO Category: User-Generated Content
Caption Contest
Agency: BBDO / New York + The er / New York
Client: The New Yorker Category: User-Generated Content
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: User-Generated Content
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: User-Generated Content
Beyond Limits
Agency: Saatchi & Saatchi / London
Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Fly with us
Agency: Grey Argentina / Buenos Aires
Client: Flybondi Category: Billboards & Transit / Dynamic Billboards & Transit
HIV on the Agenda
Agency: Wunderman Thompson BA / CABA
Client: Fundación Huésped Category: Billboards & Transit / Dynamic Billboards & Transit
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Billboards & Transit / Dynamic Billboards & Transit
Everyday Escape
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit
Waiting Wins
Agency: Havas Village / Geneva
Client: CANAL+ Category: Craft / Data-Driven Personalization
Your 2019 Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Craft / Data-Driven Personalization
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Experiential & Installations / Brand Installations
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Experiential & Installations / Brand Installations
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Experiential & Installations / Brand Installations
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Experiential & Installations / Brand Installations
Brutal Postings
Agency: Rethink / Toronto + Content:Content / Montreal + TöK Communications / Montreal
Client: Fondation Émergence Category: Experiential & Installations / Brand Installations
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Brand Installations
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Experiential & Installations / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Experiential & Installations / Brand Installations
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Experiential & Installations / Brand Installations
Billboard Hotels
Agency: NORD DDB / Stockholm
Client: McDonald's Sweden Category: Experiential & Installations / Brand Installations
A Future Without Change
Agency: VMLY&R / Melbourne
Client: Monash University Category: Experiential & Installations / Brand Installations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential & Installations / Brand Installations
Giannis Antetokounmpo: Mt. Olympus
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Experiential & Installations / Brand Installations
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Experiential & Installations / Brand Installations
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline Category: Digital / Web & Mobile
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital / Web & Mobile
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Digital / Web & Mobile
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Craft / Writing
Bauhaus
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: P.O.P. & In-Store / Campaign
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite Category: P.O.P. & In-Store / Campaign
Space to Create
Agency: Ogilvy / Hong Kong
Client: Foundry 852 Category: Typography / Dynamic / In Motion
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Typography / Dynamic / In Motion
Forge Ahead
Agency: SenseTeam / Shenzhen
Client: SHENZHEN FASHION WEEK Category: Typography / Dynamic / In Motion
Award:
2020 Print Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
NZ Transport Agency
Title:
Belted Survivors
Category:
Posters / Campaign
Annual ID:
OS_PT20_063M
Award:
2020 Print Merit Award
Agency:
DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Relay of Effort
Category:
Posters / Campaign
Annual ID:
OS_PT20_064M
Award:
2020 Print Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO Telecom
Title:
Video Call Art
Category:
Posters / Campaign
Annual ID:
OS_PT20_065M
Award:
2020 Social Media Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Social Post / Single
Annual ID:
OS_SM20_045M
Award:
2020 Social Media Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Flybondi
Title:
Fly with us
Category:
Social Post / Single
Annual ID:
OS_SM20_046M
Award:
2020 Social Media Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Hasbro
Title:
We All Can Take Care
Category:
Social Post / Single
Annual ID:
OS_SM20_047M
Award:
2020 Social Media Merit Award
Agency:
AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client:
Snickers
Title:
Fix The World
Category:
Social Post / Single
Annual ID:
OS_SM20_048M
Award:
2020 Social Media Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client:
UNICEF Philippines
Title:
Safer Kids
Category:
Social Post / Single
Annual ID:
OS_SM20_049M
Award:
2020 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York
Client:
Adobe
Title:
Creativity for All
Category:
User-Generated Content
Annual ID:
OS_BE20_092M
Award:
2020 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client:
Adobe
Title:
#MoviePosterMovie
Category:
User-Generated Content
Annual ID:
OS_BE20_093M
Award:
2020 Branded Entertainment Merit Award
Agency:
Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
User-Generated Content
Annual ID:
OS_BE20_094M
Award:
2020 Branded Entertainment Merit Award
Agency:
Rethink / Toronto + Content:Content / Montreal + TöK Communications / Montreal
Client:
Fondation Émergence
Title:
Brutal Postings
Category:
User-Generated Content
Annual ID:
OS_BE20_095M
Award:
2020 Branded Entertainment Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Create #ForTheThrone
Category:
User-Generated Content
Annual ID:
OS_BE20_096M
Award:
2020 Branded Entertainment Merit Award
Agency:
BBDO / New York + The er / New York
Client:
The New Yorker
Title:
Caption Contest
Category:
User-Generated Content
Annual ID:
OS_BE20_097M
Award:
2020 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Recording Academy
Title:
Behind the Record
Category:
User-Generated Content
Annual ID:
OS_BE20_098M
Award:
2020 Branded Entertainment Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
User-Generated Content
Annual ID:
OS_BE20_099M
Award:
2020 Out of Home Merit Award
Agency:
Saatchi & Saatchi / London
Client:
British Telecom
Title:
Beyond Limits
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_046M
Award:
2020 Out of Home Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Flybondi
Title:
Fly with us
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_047M
Award:
2020 Out of Home Merit Award
Agency:
Wunderman Thompson BA / CABA
Client:
Fundación Huésped
Title:
HIV on the Agenda
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_048M
Award:
2020 Out of Home Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_049M
Award:
2020 Out of Home Merit Award
Agency:
Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client:
Uber Eats
Title:
Shark Bait
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_050M
Award:
2020 Out of Home Merit Award
Agency:
McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client:
Xbox / Microsoft
Title:
Everyday Escape
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_051M
Award:
2020 Direct Marketing Merit Award
Agency:
Havas Village / Geneva
Client:
CANAL+
Title:
Waiting Wins
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI20_128M
Award:
2020 Direct Marketing Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Your 2019 Wrapped
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI20_129M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_052M
Award:
2020 Out of Home Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_053M
Award:
2020 Out of Home Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_054M
Award:
2020 Out of Home Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_055M
Award:
2020 Out of Home Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Spoiler WHOPPER®
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_056M
Award:
2020 Out of Home Merit Award
Agency:
Rethink / Toronto + Content:Content / Montreal + TöK Communications / Montreal
Client:
Fondation Émergence
Title:
Brutal Postings
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_057M
Award:
2020 Out of Home Merit Award
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_058M
Award:
2020 Out of Home Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_059M
Award:
2020 Out of Home Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_060M
Award:
2020 Out of Home Merit Award
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_061M
Award:
2020 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Sweden
Title:
Billboard Hotels
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_062M
Award:
2020 Out of Home Merit Award
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
A Future Without Change
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_063M
Award:
2020 Out of Home Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_064M
Award:
2020 Out of Home Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Giannis Antetokounmpo: Mt. Olympus
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_065M
Award:
2020 Out of Home Merit Award
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_066M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_061M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_062M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_063M
Award:
2020 Integrated Merit Award
Agency:
AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client:
Snickers
Title:
Fix The World
Category:
Craft / Writing
Annual ID:
OS_IG20_043M
Award:
2020 Out of Home Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
Bauhaus
Category:
P.O.P. & In-Store / Campaign
Annual ID:
OS_OH20_035M
Award:
2020 Out of Home Merit Award
Agency:
adam&eveDDB / London + King Henry / London
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
P.O.P. & In-Store / Campaign
Annual ID:
OS_OH20_036M
Award:
2020 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
fizy
Title:
MUSICAL FONT
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_107M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Foundry 852
Title:
Space to Create
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_108M
Award:
2020 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_109M
Award:
2020 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SHENZHEN FASHION WEEK
Title:
Forge Ahead
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_110M
Award:
2020 Interactive & Online Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_072M