The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Missing Stickers
Agency: Rethink / Vancouver
Client: World Wildlife Fund
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 15.0
Snakes
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 15.0
Cassete Recorder, Simon, Videogame
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fed Ex
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Fly, Light Switch, Dandelion Seed
Agency: Saatchi & Saatchi / Sydney
Client: Olympus
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
Saucer, Ring, Pod, Kryptonite, Hook
Agency: Campbell Doyle Dye / London
Client: Ouch
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Book Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Seal
Agency: Clemmow Hornby Inge / London
Client: Britvic - Tango
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 15.0
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG
Category: Outdoor / Outdoor: Campaign
Points: 15.0
Brainy
Agency: Ogilvy South Africa / Johannesburg
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 15.0
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Outdoor / Outdoor: Single
Points: 15.0
Kamasutra
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 15.0
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
WWII "Nanking"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 15.0
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 15.0
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 15.0
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York
Client: Truth/American Legacy
Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 15.0
Chair
Agency: Master Comunicação / Curitiba
Client: Brazilian Ministry of Health
Category: Public Service/Political / Public Service/Political Television: Single
Points: 15.0
Lullaby
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: SWR Television Station
Category: Public Service/Political / Public Service/Political Television: Single
Points: 15.0
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
CCA-Call For Entry
Agency: Leo Burnett Singapore / Singapore
Client: 4As Limited
Category: Trade / Trade B/W Full Page or Spread: Single
Points: 15.0
boots, halloween, parade
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE
Client: TIME Magazine
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
Survival Kit
Agency: BBDO / New York
Client: Guinness
Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Tattoo
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson
Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
Bars, Rings, Beam
Agency: Foote Cone & Belding Singapore / Singapore
Client: Terminal One
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
bottle, Cards, Matches, Posters, Ads
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Pool, Field, Playground
Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
BSSP 10th Anniversary Invites
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Butler, Shine, Stern & Partners
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Koeberg, Swimming pool, Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Drama, Remind Me, Chinese Office
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Banner, Gondola, Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 15.0
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Mountain
Agency: TBWALondon / London
Client: Sony PlayStation 2
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Worms
Agency: BBDO / Bangkok
Client: Uni President (Thailand) Co., Ltd.
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 15.0
PYLONS
Agency: Taxi Advertising & Design / Toronto
Client: MINI CANADA
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Missile Car "
Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station )
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Client:
World Wildlife Fund
Title:
Missing Stickers
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Indothai Sport Ltd. Part
Title:
Snakes
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Cassete Recorder, Simon, Videogame
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Olympus
Title:
Fly, Light Switch, Dandelion Seed
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Indothai Sport Ltd. Part
Title:
Lions, Snakes, Alligators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Ouch
Title:
Saucer, Ring, Pod, Kryptonite, Hook
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Borders
Title:
Book Wrapping Paper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Britvic - Tango
Title:
Seal
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Weru AG
Title:
Worker, Gardener, Policeman
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Brainy
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Merrydown
Title:
Paul Davis
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
Kamasutra
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Global Alliance
Title:
WWII "Nanking"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
WWF Germany
Title:
Leopard, Crocodile, Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Truth/American Legacy
Title:
Replacement Smokers, Survey, Coroner
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Brazilian Ministry of Health
Title:
Chair
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
SWR Television Station
Title:
Lullaby
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Mattel
Title:
Streets
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
4As Limited
Title:
CCA-Call For Entry
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
TIME Magazine
Title:
boots, halloween, parade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Harley Davidson
Title:
Tattoo
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Terminal One
Title:
Bars, Rings, Beam
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Merrydown
Title:
bottle, Cards, Matches, Posters, Ads
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Sony (Malaysia) Sdn Bhd
Title:
Pool, Field, Playground
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Butler, Shine, Stern & Partners
Title:
BSSP 10th Anniversary Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Apartheid Museum
Title:
Koeberg, Swimming pool, Redheads
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Washington State Lottery
Title:
Corvette
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Call Center, Career Maker, MBA (Problems)
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
US Army-Special Forces
Title:
Banner, Gondola, Wall
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Sony PlayStation 2
Title:
Mountain
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Uni President (Thailand) Co., Ltd.
Title:
Worms
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI CANADA
Title:
PYLONS
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Channel 9. Ch-9 Media Sdn Bhd ( TV Station )
Title:
Missile Car "
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0