The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Paedophile Door Drop
Agency: Saatchi & Saatchi / London
Client: NSPCC
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 10.0
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Agency: Marcus Thomas LLC / Cleveland
Client: Cleveland Indians
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 10.0
Miniature Classified
Agency: Ogilvy Brasil / São Paulo
Client: Mattel
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 10.0
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 10.0
50 years
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Volkswagen
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 10.0
Spike Lee
Agency: Mother Advertising Ltd / London
Client: Orange
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 10.0
Street Bus, Caravan, Limousine
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: DaimlerChrysler Vertriebsorganisation Deutschland
Category: Outdoor / Outdoor: Campaign
Points: 10.0
Evel, Starskey, Partridge Family, Knight Rider
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Outdoor / Outdoor: Campaign
Points: 10.0
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Outdoor / Outdoor: Single
Points: 10.0
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Comfort Women, Korea, Nanking
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 10.0
Nests
Agency: RMG David / New Delhi
Client: WWF-India
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 10.0
Christmas Wish
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Philippine General Hospital
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 10.0
Rock
Agency: TBWA\Shanghai / Shanghai
Client: adidas China
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 10.0
Virgins, Amish, Twins
Agency: DDB Canada (Vancouver) / Vancouver
Client: BC Newspaper Group
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 10.0
Funeral
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Men's Journal
Category: Trade / Trade Color Full Page or Spread: Single
Points: 10.0
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Lions
Agency: Saatchi & Saatchi / bangkok
Client: ! Indosport (Thailand)
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 10.0
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Bud Light Institute
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light
Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Keep your Distance
Agency: The Dukes of Urbino.Com / Global
Client: Department of Transport
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Dance, Coffee, Reptile
Agency: Colenso BBDO / Auckland
Client: Monaco
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 10.0
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
Just Works (Cog Spoof)
Agency: WCRS Limited / London
Client: 118 118 The Number
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Role Reversal
Agency: Cliff Freeman & Partners / New York
Client: Value City
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Geek, Outfit, Flaps
Agency: Fallon / Minneapolis
Client: CITI
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Little Girl
Agency: DeVito/Verdi / New York
Client: Mount Sinai
Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Parking, Footie, Dumped, Haircut
Agency: Banks Hoggins O'Shea FCB / London
Client: Beiersdorf/Nivea for men
Category: Consumer Radio / Consumer Radio: Campaign
Points: 10.0
Invites
Agency: Campbell Doyle Dye / London
Client: Venville
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods
Agency: Wowza / Minneapolis
Client: 3rd Lair Skatepark-Proshop
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Bulldozer, Street Sweeper, Drome
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Kraft Foods (M) Sdn Bhd
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces
Category: Collateral Advertising / Collateral Posters: Single
Points: 10.0
Client:
NSPCC
Title:
Paedophile Door Drop
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Cleveland Indians
Title:
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Mattel
Title:
Miniature Classified
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
50 years
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Orange
Title:
Spike Lee
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
DaimlerChrysler Vertriebsorganisation Deutschland
Title:
Street Bus, Caravan, Limousine
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Evel, Starskey, Partridge Family, Knight Rider
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Merrydown
Title:
Jason Holley
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Breakfast, Water, Shower
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Global Alliance
Title:
Comfort Women, Korea, Nanking
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
WWF-India
Title:
Nests
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Philippine General Hospital
Title:
Christmas Wish
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
adidas China
Title:
Rock
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
BC Newspaper Group
Title:
Virgins, Amish, Twins
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Wenner Media/ Men's Journal
Title:
Funeral
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
! Indosport (Thailand)
Title:
Lions
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Park It On Your Desktop
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Labatt Breweries - Bud Light
Title:
Bud Light Institute
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Department of Transport
Title:
Keep your Distance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Monaco
Title:
Dance, Coffee, Reptile
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
118 118 The Number
Title:
Just Works (Cog Spoof)
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Value City
Title:
Role Reversal
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
CITI
Title:
Geek, Outfit, Flaps
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Mount Sinai
Title:
Little Girl
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Beiersdorf/Nivea for men
Title:
Parking, Footie, Dumped, Haircut
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Venville
Title:
Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
3rd Lair Skatepark-Proshop
Title:
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Kraft Foods (M) Sdn Bhd
Title:
Bulldozer, Street Sweeper, Drome
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Bronze Pencil
Points:
10.0