The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Saturn: Green Line NextFest
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn
Category: Other Interactive Digital Media
Points: 15.0
Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore
Category: Package Design / Campaign
Points: 15.0
iPod Hi-Fi
Agency: Apple Computer / Cupertino
Client: Apple
Category: Package Design / Single
Points: 15.0
Firewise Logo
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Working on Fire
Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Points: 15.0
Gee Beauty Brand and Corporate Identity
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 15.0
North Sea Films Letterhead
Agency: Oxide Design Co. / Omaha
Client: North Sea Films
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 15.0
Skittles Brand Book
Agency: TBWA\Chiat\Day New York / New York
Client: Masterfoods
Category: Brand and Corporate Identity Design / Booklet/Brochure
Points: 15.0
Annual Report 2005
Agency: walker / Zürich
Client: Fleurop Interflora
Category: Brand and Corporate Identity Design / Annual Report
Points: 15.0
Jonathan Yuen (2006)
Agency: Jonathan Yuen / Singapore
Client: Jonathan Yuen
Category: Self-Promotion / Web Sites
Points: 15.0
NikeCosplay
Agency: ADK / Tokyo
Client: Nike Japan
Category: Integrated Branding Campaign
Points: 15.0
The Duel
Agency: McKinney / Durham
Client: Polaris Industries Inc
Category: Integrated Branding Campaign
Points: 15.0
Drain
Agency: BBDO / New York
Client: Jeep
Category: Collateral Design / Posters - Single
Points: 15.0
Yell.com GPS Bus Ads
Agency: AKQA / London
Client: Yell.com
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 15.0
Nike Festival of Air
Agency: AKQA / London
Client: Nike
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 15.0
Tea Partay
Agency: Bartle Bogle Hegarty / New York
Client: Smirnoff
Category: Online Branded Content / Business to Consumer
Points: 15.0
R/GA Origami Holiday 2006
Agency: R/GA / New York
Client: R/GA
Category: Email Marketing / Business to Consumer
Points: 15.0
Hear the difference
Agency: Akestam Holst / Stockholm
Client: Spring Mobile
Category: Wireless/Mobile Advertising / Business to Consumer
Points: 15.0
The Stuntman
Agency: Grupo W / Saltillo
Client: Unilever - Rexona
Category: Brand Gaming/Applications / Online
Points: 15.0
Semillero
Agency: Grupo W / Saltillo
Client: Semillero, Creatives School
Category: Web Sites / Public Service/Non-Profit/ Educational
Points: 15.0
SNEEZE AID
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY)
Category: Web Sites / E-Commerce
Points: 15.0
Heidies
Agency: Farfar / Stockholm
Client: Diesel
Category: Web Sites / Business to Consumer
Points: 15.0
Nastuh Abootalebi
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Nastuh Abootalebi
Category: Web Sites / Business to Consumer
Points: 15.0
The Book on Vegas
Agency: Lloyd (+co) / New York
Client: Greybull Press
Category: Publication Design / Book Design
Points: 15.0
Super-Bastard Box Art Characters
Agency: undoboy / Portland
Client: Undoboy
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 15.0
Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 15.0
T-Shirt
Agency: Kinetic Singapore / singapore
Client: Alzheimer's Disease Association
Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 15.0
Light of Life
Agency: Lowe New York / New York
Client: Light of Life Foundation
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 15.0
Slope, Staircase, Hump, Toilet Bowl, Bus
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 15.0
Play Along!
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival
Category: Broadcast Design / Campaign
Points: 15.0
Documentary
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival
Category: Broadcast Design / Single
Points: 15.0
Zwilling Knives
Agency: Grey Worldwide Beijing / Beijing
Client: Zwilling J.A. Henckels Shanghai
Category: Direct Mail / Campaign
Points: 15.0
Six Short Stories and a Parable: Engineering and Why it Matters
Agency: Rigsby Hull / Houston
Client: Walter P Moore
Category: Direct Mail / Single
Points: 15.0
ARCHITECTURE IS DECORATION!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: the Swedish Museum of Architecture
Category: Publication Design / Magazine Design
Points: 15.0
UNIQLO.COM
Agency: tha ltd. / Tokyo
Client: UNIQLO INC.
Category: Web Sites / Business to Consumer
Points: 15.0
Polyplaypylene
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Lego GmbH
Category: Publication Design / Book Design
Points: 15.0
Fukutake House
Agency: FLAME, inc. / tokyo
Client: Soichiro Fukutake
Category: Environmental Design / Campaign
Points: 15.0
The Art of Persuading
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb
Category: Environmental Design / Single
Points: 15.0
Black Invitation
Agency: Paprika / Montreal
Client: Commissaires
Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Points: 15.0
Laces
Agency: JWT Singapore / Singapore
Client: VGO Corporation Limited
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 15.0
Winter
Agency: TBWA\Chiat\Day / Los Angeles
Client: Infiniti
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 15.0
Weights
Agency: Contract Advertising (India) Private Limited / New Delhi
Client: Slim Zone
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 15.0
SoHo Posters
Agency: Apple Computer / Cupertino
Client: Apple
Category: Collateral Design / Posters - Campaign
Points: 15.0
Build your body with good water!
Agency: ADK / TOKYO
Client: KIRIN MC DANONE WATERS Co.,Ltd.
Category: Collateral Design / Posters - Campaign
Points: 15.0
Lego -
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Collateral / Posters - Campaign
Points: 15.0
German Coastguard
Agency: B_T_S United AS / Oslo
Client: Berlitz
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Celebrity
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Consumer Radio / Campaign
Points: 15.0
Wrestling
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 15.0
The Day You Went To Work
Agency: Gorgeous Enterprises / London
Client: Transport For London
Category: Public Service/Political Television / Single
Points: 15.0
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council
Category: Public Service/Political Radio / Campaign
Points: 15.0
Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth
Category: Public Service/Political Radio / Campaign
Points: 15.0
Client:
Saturn
Title:
Saturn: Green Line NextFest
Category:
Other Interactive Digital Media
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Package Design / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
iPod Hi-Fi
Category:
Package Design / Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Working on Fire
Title:
Firewise Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Gee Beauty
Title:
Gee Beauty Brand and Corporate Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
North Sea Films
Title:
North Sea Films Letterhead
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Masterfoods
Title:
Skittles Brand Book
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Fleurop Interflora
Title:
Annual Report 2005
Category:
Brand and Corporate Identity Design / Annual Report
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Jonathan Yuen
Title:
Jonathan Yuen (2006)
Category:
Self-Promotion / Web Sites
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Nike Japan
Title:
NikeCosplay
Category:
Integrated Branding Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Polaris Industries Inc
Title:
The Duel
Category:
Integrated Branding Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Jeep
Title:
Drain
Category:
Collateral Design / Posters - Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Yell.com
Title:
Yell.com GPS Bus Ads
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Festival of Air
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Smirnoff
Title:
Tea Partay
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
R/GA
Title:
R/GA Origami Holiday 2006
Category:
Email Marketing / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Spring Mobile
Title:
Hear the difference
Category:
Wireless/Mobile Advertising / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Unilever - Rexona
Title:
The Stuntman
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Semillero, Creatives School
Title:
Semillero
Category:
Web Sites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
SNEEZE AID
Category:
Web Sites / E-Commerce
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Heidies
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Nastuh Abootalebi
Title:
Nastuh Abootalebi
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Greybull Press
Title:
The Book on Vegas
Category:
Publication Design / Book Design
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Undoboy
Title:
Super-Bastard Box Art Characters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Alzheimer's Disease Association
Title:
T-Shirt
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Light of Life Foundation
Title:
Light of Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Disabled People's Association Singapore
Title:
Slope, Staircase, Hump, Toilet Bowl, Bus
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Seattle International Film Festival
Title:
Play Along!
Category:
Broadcast Design / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Seattle International Film Festival
Title:
Documentary
Category:
Broadcast Design / Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Zwilling J.A. Henckels Shanghai
Title:
Zwilling Knives
Category:
Direct Mail / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Walter P Moore
Title:
Six Short Stories and a Parable: Engineering and Why it Matters
Category:
Direct Mail / Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
the Swedish Museum of Architecture
Title:
ARCHITECTURE IS DECORATION!
Category:
Publication Design / Magazine Design
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
UNIQLO INC.
Title:
UNIQLO.COM
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Lego GmbH
Title:
Polyplaypylene
Category:
Publication Design / Book Design
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Soichiro Fukutake
Title:
Fukutake House
Category:
Environmental Design / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
HOZ, MUO, Zagreb
Title:
The Art of Persuading
Category:
Environmental Design / Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Commissaires
Title:
Black Invitation
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
VGO Corporation Limited
Title:
Laces
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Infiniti
Title:
Winter
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Slim Zone
Title:
Weights
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
SoHo Posters
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
KIRIN MC DANONE WATERS Co.,Ltd.
Title:
Build your body with good water!
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Berlitz
Title:
German Coastguard
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Celebrity
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Combos
Title:
Wrestling
Category:
Consumer Radio / Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Transport For London
Title:
The Day You Went To Work
Category:
Public Service/Political Television / Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Pay Attention
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
