The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD.
Category: Integrated Branding Campaign / Interactive Only
Points: 50.0
SOL Comments
Agency: MediaFront AS / Oslo
Client: Scandinavia Online
Category: Banners - Fixed Space / Single
Points: 25.0
State of Mind
Agency: glue London / London
Client: Royal Marines
Category: Banners - Fixed Space / Campaign
Points: 25.0
Impossible is nothing
Agency: netthink / Madrid
Client: adidas
Category: Banners - Dynamic / Single
Points: 25.0
Clubman
Agency: glue London / London
Client: MINI
Category: Banners - Dynamic / Campaign
Points: 25.0
Milk Get the Glass Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board
Category: Microsites / Corporate Image
Points: 25.0
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev
Category: Microsites / Corporate Image
Points: 25.0
MINIMALISM
Agency: TAXI 2 / Toronto
Client: MINI Canada
Category: Microsites / Product-Specific Subsites
Points: 25.0
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD.
Category: Microsites / Campaigns
Points: 25.0
BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Domino's
Category: Web Sites / E-Commerce
Points: 25.0
Picturetown
Agency: MRM Worldwide / New York
Client: Nikon
Category: Web Sites / Community-driven
Points: 25.0
Milk Get the Glass Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board
Category: Brand Gaming / Online
Points: 25.0
NewsBreaker Live
Agency: SS+K / New York
Client: msnbc.com
Category: Brand Gaming / Offline
Points: 25.0
Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Mobile Advertising / Single
Points: 25.0
be oNline B
Agency: AATOAA
Client: Arcade Fire
Category: Online Branded Content / Single
Points: 25.0
The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 25.0
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: PLUS
Category: Self-Promotion / Websites
Points: 25.0
Dangerous Ground Project
Agency: CHI & Partners / London
Client: No More Landmines
Category: Public Service/Cultural Institutions/Educational / Microsites
Points: 25.0
A Blind Call
Agency: Lien Verbeeck / 1000 Brussel
Client: Brailleliga
Category: Public Service/Cultural Institutions/Educational / Mobile
Points: 25.0
GORILLA
Agency: Fallon London / London
Client: CADBURY DAIRY MILK
Category: Online Branded Content / Single
Points: 25.0
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD.
Category: Integrated Branding Campaign / Interactive Only
Points: 25.0
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates
Category: Banners - Fixed Space / Single
Points: 15.0
Big Brother
Agency: Lean Mean Fighting Machine / London
Client: Virgin Bets
Category: Banners - Fixed Space / Campaign
Points: 15.0
Honda Internavi
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co.,Ltd
Category: Banners - Dynamic / Campaign
Points: 15.0
The World's Greatest Dice Roll
Agency: ACNE Digital / Stockholm
Client: Gnuf
Category: Microsites / Corporate Image
Points: 15.0
Orange Unlimited
Agency: Poke London / London
Client: Orange
Category: Microsites / Product-Specific Subsites
Points: 15.0
Around the world in five kitchens
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN
Category: Microsites / Campaigns
Points: 15.0
You need a quiet space
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN
Category: Web Sites / Corporate Image
Points: 15.0
Bjorn Borg
Agency: Farfar / Stockholm
Client: Bjorn Borg
Category: Web Sites / E-Commerce
Points: 15.0
Be Kind Rewind Movie Website
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: New Line Cinema
Category: Web Sites / Community-driven
Points: 15.0
Get out and play
Agency: Farfar / Stockholm
Client: Nokia
Category: Brand Gaming / Online
Points: 15.0
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev
Category: Brand Gaming / Online
Points: 15.0
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER
Category: Brand Gaming / Offline
Points: 15.0
Pokémon GTS
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH
Category: Branded Applications / Web
Points: 15.0
Screensaver
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH
Category: Branded Applications / Desktop
Points: 15.0
Halo 3 Sonic Vault
Agency: AKQA / London
Client: Xbox
Category: Mobile Advertising / Single
Points: 15.0
Mercedes-Benz Email Offroad
Agency: Elephant Seven / Hamburg
Client: Mercedes-Benz Vertriebsorganisation Deutschland
Category: Email Marketing / Campaign
Points: 15.0
WhopperFreakout.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Online Branded Content / Single
Points: 15.0
Absolut Machines
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 15.0
Adobe Creativity Conducted Flash Interactive Wall
Agency: Blitz / Los Angeles
Client: Adobe
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
One million clicks
Agency: GrupoW / Saltillo
Client: Unilever, Rexona
Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
Nike Zoom
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
REC YOU
Agency: GT INC. / Tokyo
Client: SONY
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
Staffblaster
Agency: archibald ingall stretton... / London
Client: archibald ingall stretton
Category: Self-Promotion / Websites
Points: 15.0
R/GA Tattoo Santa 2007
Agency: R/GA / New York
Client: R/GA
Category: Self-Promotion / Websites
Points: 15.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Best of Show Pencil
Points:
50.0
Client:
Scandinavia Online
Title:
SOL Comments
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Royal Marines
Title:
State of Mind
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Microsites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MINI Canada
Title:
MINIMALISM
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Domino's
Title:
BFD Builder and Pizza Tracker
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Nikon
Title:
Picturetown
Category:
Web Sites / Community-driven
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Brand Gaming / Online
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Brand Gaming / Offline
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Nike China
Title:
Zoom
Category:
Mobile Advertising / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Main Taxi Frankfurt
Title:
The Piss Screen
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
No More Landmines
Title:
Dangerous Ground Project
Category:
Public Service/Cultural Institutions/Educational / Microsites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Brailleliga
Title:
A Blind Call
Category:
Public Service/Cultural Institutions/Educational / Mobile
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
CADBURY DAIRY MILK
Title:
GORILLA
Category:
Online Branded Content / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Emirates
Title:
Non Stop Fernando
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Virgin Bets
Title:
Big Brother
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Honda Motor Co.,Ltd
Title:
Honda Internavi
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Gnuf
Title:
The World's Greatest Dice Roll
Category:
Microsites / Corporate Image
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Orange
Title:
Orange Unlimited
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
IKEA SWEDEN
Title:
Around the world in five kitchens
Category:
Microsites / Campaigns
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
IKEA SWEDEN
Title:
You need a quiet space
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Sony
Title:
Bravia
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Bjorn Borg
Title:
Bjorn Borg
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
New Line Cinema
Title:
Be Kind Rewind Movie Website
Category:
Web Sites / Community-driven
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Nokia
Title:
Get out and play
Category:
Brand Gaming / Online
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Brand Gaming / Online
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
WILKINSON/ENERGIZER
Title:
FIGHT FOR KISSES
Category:
Brand Gaming / Offline
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH
Title:
Pokémon GTS
Category:
Branded Applications / Web
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
jobsintown.de GmbH
Title:
Screensaver
Category:
Branded Applications / Desktop
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Xbox
Title:
Halo 3 Sonic Vault
Category:
Mobile Advertising / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Mercedes-Benz Vertriebsorganisation Deutschland
Title:
Mercedes-Benz Email Offroad
Category:
Email Marketing / Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
WhopperFreakout.com
Category:
Online Branded Content / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
V&S Absolut Spirits
Title:
Absolut Machines
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Adobe
Title:
Adobe Creativity Conducted Flash Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Unilever, Rexona
Title:
One million clicks
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Zoom
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
SONY
Title:
REC YOU
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Simpsons Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
archibald ingall stretton
Title:
Staffblaster
Category:
Self-Promotion / Websites
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
R/GA
Title:
R/GA Tattoo Santa 2007
Category:
Self-Promotion / Websites
Award:
2008 Interactive Silver Pencil
Points:
15.0
