The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Impossible is nothing
Agency: netthink / Madrid
Client: adidas
Category: Banners - Dynamic / Single
Points: 25.0
Picturetown
Agency: MRM Worldwide / New York
Client: Nikon
Category: Web Sites / Community-driven
Points: 25.0
BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Domino's
Category: Web Sites / E-Commerce
Points: 25.0
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD.
Category: Microsites / Campaigns
Points: 25.0
MINIMALISM
Agency: TAXI 2 / Toronto
Client: MINI Canada
Category: Microsites / Product-Specific Subsites
Points: 25.0
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev
Category: Microsites / Corporate Image
Points: 25.0
Milk Get the Glass Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board
Category: Microsites / Corporate Image
Points: 25.0
Clubman
Agency: glue London / London
Client: MINI
Category: Banners - Dynamic / Campaign
Points: 25.0
Milk Get the Glass Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board
Category: Brand Gaming / Online
Points: 25.0
State of Mind
Agency: glue London / London
Client: Royal Marines
Category: Banners - Fixed Space / Campaign
Points: 25.0
SOL Comments
Agency: MediaFront AS / Oslo
Client: Scandinavia Online
Category: Banners - Fixed Space / Single
Points: 25.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3
Category: Non-Broadcast / Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Branded Content / Campaign
Points: 25.0
The Key to Reserva
Agency: RSA Films / Los Angeles
Client: Freixenet
Category: Branded Content / Single
Points: 25.0
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston
Client: Arnold
Category: Non-Broadcast / Single
Points: 25.0
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Dangerous Ground Project
Agency: CHI & Partners / London
Client: No More Landmines
Category: Public Service/Cultural Institutions/Educational / Microsites
Points: 25.0
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee
Category: Music / Integration of a brand in a music environment
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN
Category: Gaming / Online gaming
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet
Category: Film / Theatrical releases
Points: 25.0
The Gamekillers TV Show - Episode 1
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 25.0
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia
Category: Television / Scripted series
Points: 25.0
A Blind Call
Agency: Lien Verbeeck / 1000 Brussel
Client: Brailleliga
Category: Public Service/Cultural Institutions/Educational / Mobile
Points: 25.0
Aqualtis washopper
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company
Category: Package Design / Single
Points: 25.0
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: PLUS
Category: Self-Promotion / Websites
Points: 25.0
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 25.0
The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
be oNline B
Agency: AATOAA
Client: Arcade Fire
Category: Online Branded Content / Single
Points: 25.0
Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Mobile Advertising / Single
Points: 25.0
NewsBreaker Live
Agency: SS+K / New York
Client: msnbc.com
Category: Brand Gaming / Offline
Points: 25.0
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World
Category: Environmental Design / Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Plus to Your Life - Homeplus
Agency: Cheil Worldwide / Seoul
Client: Samsung Tesco
Category: Outdoor / Outdoor - Single
Points: 25.0
Menswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Stains don't stand a chance
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 25.0
Ketchup
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 25.0
Plant More Lives
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 25.0
Sing For Gough
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Gough Street Festival
Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL
Category: Broadcast Design / Single
Points: 25.0
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
Voyeur Projection Installation
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Environmental Design / Single
Points: 25.0
Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 25.0
Luxor Highlighters
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters
Category: Collateral Design / Posters - Campaign
Points: 25.0
Jabula
Agency: JWT South Africa / Cape Town
Client: Jabula Hair and Braids
Category: Collateral Design / Posters - Campaign
Points: 25.0
The Birds
Agency: Rediffusion DYR / Gurgaon
Client: Amway India
Category: Collateral Design / Posters - Single
Points: 25.0
Daub & Bauble
Agency: Wink / Minneapolis
Client: Goodwell & Company
Category: Package Design / Campaign
Points: 25.0
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Nikon
Title:
Picturetown
Category:
Web Sites / Community-driven
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Domino's
Title:
BFD Builder and Pizza Tracker
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MINI Canada
Title:
MINIMALISM
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Microsites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Brand Gaming / Online
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Royal Marines
Title:
State of Mind
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Scandinavia Online
Title:
SOL Comments
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Branded Content / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Arnold
Title:
Apple 1984 Focus Groups
Category:
Non-Broadcast / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Wopperfreakout
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
No More Landmines
Title:
Dangerous Ground Project
Category:
Public Service/Cultural Institutions/Educational / Microsites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
7-Eleven
Title:
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Brailleliga
Title:
A Blind Call
Category:
Public Service/Cultural Institutions/Educational / Mobile
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Indesit Company
Title:
Aqualtis washopper
Category:
Package Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Main Taxi Frankfurt
Title:
The Piss Screen
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Nike China
Title:
Zoom
Category:
Mobile Advertising / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Brand Gaming / Offline
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Samsung Tesco
Title:
Plus to Your Life - Homeplus
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols Wonderful Life
Title:
Menswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble
Title:
Stains don't stand a chance
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Tide Ultra
Title:
Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
WWF - India
Title:
Plant More Lives
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Gough Street Festival
Title:
Sing For Gough
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Broadcast Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Luxor Highlighters
Title:
Luxor Highlighters
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Jabula Hair and Braids
Title:
Jabula
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Amway India
Title:
The Birds
Category:
Collateral Design / Posters - Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Goodwell & Company
Title:
Daub & Bauble
Category:
Package Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
