The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Take the pussy poll
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education)
Category: Banners - Fixed Space / Single
Points: 5.0
Do you privet your hedge?
Agency: Åkestam Holst / 10387
Client: RFSU (The Swedish Association for Sexuality Education)
Category: Banners - Fixed Space / Single
Points: 5.0
Speed Camera - MINI Cooper S
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: MINI Malaysia
Category: Banners - Fixed Space / Single
Points: 5.0
Digestion
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico
Category: Banners - Fixed Space / Single
Points: 5.0
The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio
Category: Banners - Fixed Space / Single
Points: 5.0
Reality 404
Agency: Crispin Porter + Bogusky / Boulder
Client: The Alliance For Climate Protection
Category: Banners - Fixed Space / Single
Points: 5.0
Let's Talk
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Mercedes-Benz
Category: Banners - Fixed Space / Single
Points: 5.0
Stealth Banner
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: TVNZ
Category: Banners - Fixed Space / Single
Points: 5.0
Baby, It's Cold Outside
Agency: Agency.com / NY
Client: Nike
Category: Banners - Fixed Space / Single
Points: 5.0
"Clear your head banner Campaign"
Agency: MEMAC Ogilvy Dubai / Dubai
Client: GlaxoSmithKline / Panadol
Category: Banners - Fixed Space / Campaign
Points: 5.0
Clues
Agency: Lowe London / London
Client: John Lewis
Category: Banners - Fixed Space / Campaign
Points: 5.0
Cheerleader Banners
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza
Category: Banners - Fixed Space / Campaign
Points: 5.0
Exaggerate
Agency: Lean Mean Fighting Machine / London
Client: Emirates
Category: Banners - Fixed Space / Campaign
Points: 5.0
Coupon
Agency: DDB Canada / Vancouver / Vancouver
Client: Kinsa
Category: Banners - Dynamic / Single
Points: 5.0
cube
Agency: Dentsu Inc. / Tokyo
Client: Japan Advertising Counci
Category: Banners - Dynamic / Single
Points: 5.0
Jeep® Cherokee "Nature"
Agency: Elephant Seven Hamburg GmbH / 10245 Berlin
Client: Chrysler Deutschland GmbH
Category: Banners - Dynamic / Single
Points: 5.0
Snowy Road
Agency: Saatchi / Toronto
Client: Toyota Canada
Category: Banners - Dynamic / Single
Points: 5.0
Speed
Agency: Kitchen Leo Burnett / Oslo
Client: Flytoget (Oslo airport express)
Category: Banners - Dynamic / Single
Points: 5.0
Every Angle, Every Side
Agency: Interuptive Communications Pte Ltd / Singapore
Client: Singapore Telecommunications Limited
Category: Banners - Dynamic / Campaign
Points: 5.0
No Flash
Agency: Serviceplan / Munich
Client: Callmobile
Category: Banners - Dynamic / Campaign
Points: 5.0
Battlefield Bad Company
Agency: Wieden + Kennedy / Amsterdam
Client: EA
Category: Banners - Dynamic / Campaign
Points: 5.0
SPICY SIDE BANNERS
Agency: Awards Coordinator / San Francisco
Client: CONAGRA FOODS
Category: Banners - Dynamic / Campaign
Points: 5.0
Virtual Shadow Napping
Agency: Play / London
Client: Foster's
Category: Banners - Dynamic / Campaign
Points: 5.0
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA
Category: Microsites / Corporate Image
Points: 5.0
Canon Goes Green
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Canon Marketing Malaysia Sdn Bhd
Category: Microsites / Corporate Image
Points: 5.0
Questioning Man
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: Audi Japan KK
Category: Microsites / Corporate Image
Points: 5.0
I can bank it
Agency: Gringo / Sao Paulo
Client: Itau
Category: Microsites / Corporate Image
Points: 5.0
A World Like No Other
Agency: MRM Worldwide / New York
Client: United States Army
Category: Microsites / Corporate Image
Points: 5.0
Volkswagen 2028
Agency: argonauten G2 GmbH / Berlin
Client: Volkswagen AG
Category: Microsites / Corporate Image
Points: 5.0
Coca-Cola Xmas 2008 - Christmas Lights
Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden
Client: Coca-Cola
Category: Microsites / Corporate Image
Points: 5.0
"This Is Our Game" Anthem
Agency: R/GA / New York
Client: Nike
Category: Microsites / Corporate Image
Points: 5.0
Hakuhodo & Hakuhodo DY media partners Recruit 2009
Joseph Canzani Microsite
Agency: Ologie / Columbus
Client: Columbus College of Art and Design
Category: Microsites / Corporate Image
Points: 5.0
NAB Community
Agency: Clemenger BBDO Melbourne / Melbourne
Client: NAB
Category: Microsites / Corporate Image
Points: 5.0
MINI Space
Agency: KREATIVEKONZEPTION*001 Berlin / Berlin
Client: BMW AG / MINI
Category: Microsites / Corporate Image
Points: 5.0
National Grid Floe
Agency: Firstborn / NY
Client: National Grid
Category: Microsites / Corporate Image
Points: 5.0
MR STRINGS
Agency: Fallon London / London
Client: Kerry Foods - Cheestrings
Category: Microsites / Corporate Image
Points: 5.0
adidas Y-3 Lightbox
Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main
Client: adidas AG
Category: Microsites / Corporate Image
Points: 5.0
Rock Your Look
Agency: Saatchi and Saatchi / New York
Client: JCPenney
Category: Microsites / Corporate Image
Points: 5.0
Adobe MAX Branding 2008
Agency: Big Spaceship / Brooklyn
Client: Adobe
Category: Microsites / Corporate Image
Points: 5.0
Crazy Run
Agency: DDB Brasil / Sao Paulo
Client: Intel
Category: Microsites / Corporate Image
Points: 5.0
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany
Category: Microsites / Product-Specific Subsites
Points: 5.0
Absolut Mango
Agency: Gringo / Sao Paulo
Client: Absolut Vodka
Category: Microsites / Product-Specific Subsites
Points: 5.0
BreakingBad.com
Agency: mono / minneapolis
Client: AMCTV
Category: Microsites / Product-Specific Subsites
Points: 5.0
The Truth About Smart
Agency: Agency Republic / London
Client: SMART
Category: Microsites / Product-Specific Subsites
Points: 5.0
Beatbox
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2
Category: Microsites / Product-Specific Subsites
Points: 5.0
AXE WAKE-UP SERVICE INC.
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K.
Category: Microsites / Product-Specific Subsites
Points: 5.0
AXE CHOCOMAN HUNTER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K.
Category: Microsites / Product-Specific Subsites
Points: 5.0
Hyundai Genesis
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hyundai
Category: Microsites / Product-Specific Subsites
Points: 5.0
Routan BabyMaker3000
Agency: Crispin Porter + Bogusky / Boulder
Client: Volkswagen
Category: Microsites / Product-Specific Subsites
Points: 5.0
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Take the pussy poll
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Do you privet your hedge?
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
MINI Malaysia
Title:
Speed Camera - MINI Cooper S
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Kellogg Company Mexico
Title:
Digestion
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
The Alliance For Climate Protection
Title:
Reality 404
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Let's Talk
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
TVNZ
Title:
Stealth Banner
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Baby, It's Cold Outside
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
GlaxoSmithKline / Panadol
Title:
"Clear your head banner Campaign"
Category:
Banners - Fixed Space / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
John Lewis
Title:
Clues
Category:
Banners - Fixed Space / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Domino's Pizza
Title:
Cheerleader Banners
Category:
Banners - Fixed Space / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Emirates
Title:
Exaggerate
Category:
Banners - Fixed Space / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Kinsa
Title:
Coupon
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Japan Advertising Counci
Title:
cube
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Cherokee "Nature"
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Toyota Canada
Title:
Snowy Road
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Flytoget (Oslo airport express)
Title:
Speed
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Singapore Telecommunications Limited
Title:
Every Angle, Every Side
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Callmobile
Title:
No Flash
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
EA
Title:
Battlefield Bad Company
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
CONAGRA FOODS
Title:
SPICY SIDE BANNERS
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Foster's
Title:
Virtual Shadow Napping
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Canon Marketing Malaysia Sdn Bhd
Title:
Canon Goes Green
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Audi Japan KK
Title:
Questioning Man
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Itau
Title:
I can bank it
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
United States Army
Title:
A World Like No Other
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Volkswagen 2028
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Coca-Cola Xmas 2008 - Christmas Lights
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
"This Is Our Game" Anthem
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
HAKUHODO Inc/Hakuhodo DY media partners
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2009
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Columbus College of Art and Design
Title:
Joseph Canzani Microsite
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
NAB
Title:
NAB Community
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
BMW AG / MINI
Title:
MINI Space
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
National Grid
Title:
National Grid Floe
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Kerry Foods - Cheestrings
Title:
MR STRINGS
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
adidas AG
Title:
adidas Y-3 Lightbox
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
JCPenney
Title:
Rock Your Look
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe MAX Branding 2008
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Intel
Title:
Crazy Run
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Absolut Vodka
Title:
Absolut Mango
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
AMCTV
Title:
BreakingBad.com
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
SMART
Title:
The Truth About Smart
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Tele2
Title:
Beatbox
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Unilever Japan K.K.
Title:
AXE WAKE-UP SERVICE INC.
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Unilever Japan K.K.
Title:
AXE CHOCOMAN HUNTER
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Hyundai
Title:
Hyundai Genesis
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Routan BabyMaker3000
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
