The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Gisele Bünchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Brand Transformation / Single
Points: 5.0
Mars Bites Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Have Homeless Become Invisible?
Agency: Silver + Partners / New York
Client: NYC Rescue Mission
Category: Integrated Branding / Online Campaign
Points: 5.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ
Category: Integrated Branding / Online Campaign
Points: 5.0
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Integrated Branding / Online Campaign
Points: 5.0
Prudential - Chapter 2
Agency: Droga5 / New York
Client: Prudential
Category: Integrated Branding / Online Campaign
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: Integrated Branding / Online Campaign
Points: 5.0
Lifetime of Difference Project Integrated Campaign
Agency: BBDO / New York
Client: Autism Speaks
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion
Category: Integrated Branding / Public Service Campaign
Points: 5.0
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia
Category: Integrated Branding / Public Service Campaign
Points: 5.0
LIGHTS
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: ADOT.COM
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Cleverbuoy
Agency: M&C Saatchi / Sydney
Client: Optus
Category: Brand Transformation / Single
Points: 5.0
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Brand Transformation / Single
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Integrated Branding / Online Campaign
Points: 5.0
SLEEPING DRUNKS BILLBOARDS
Agency: Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo
Client: YAOCHO BARS
Category: Experiential Advertising / Guerilla
Points: 5.0
Coca-Cola Slurp!
Agency: Saatchi & Saatchi / Copenhagen
Client: Coca-Cola
Category: Experiential Advertising / Guerilla
Points: 5.0
Proud Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Experiential Advertising / Guerilla
Points: 5.0
Unload Your 401k
Agency: Grey / New York
Client: States United to Prevent Gun Violence
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 5.0
Living History at Union Station
Agency: VML / Kansas City
Client: Union Station Kansas City
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 5.0
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 5.0
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 5.0
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby)
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Amazing Street Hack
Agency: BETC / Paris
Client: Ubisoft
Category: Experiential Advertising / Events & Competitions
Points: 5.0
BookBook
Agency: BBH ASIA PACIFIC / Singapore
Client: IKANO PTE LTD (IKEA SINGAPORE)
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Could I Be Any Clearer
Agency: adamandeveDDB / London
Client: Harvey Nichols
Category: Integrated Branding / Consumer Campaign
Points: 5.0
The Obvious Choice.
Agency: CP+B / Boulder
Client: Hotels.com
Category: Integrated Branding / Consumer Campaign
Points: 5.0
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Ursula`s Surprise
Agency: Ogilvy Germany /
Client: Coca Cola Germany
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Bosses Milk
Agency: INGO Stockholm / Stockholm
Client: Lidl
Category: Integrated Branding / Consumer Campaign
Points: 5.0
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Jeff Bridges Sleeping Tapes
Agency: Wieden+Kennedy New York / new york
Client: Squarespace
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Make Think Did
Agency: The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia
Client: Absa
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Ursula`s Surprise
Agency: Ogilvy Germany /
Client: Coca Cola Germany
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas
Category: Experiential Advertising / Installations
Points: 5.0
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Predator Instinct: The Game
Agency: TBWA\\LONDON / London
Client: adidas
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Knitting Machine
Agency: R/GA Buenos Aires / Buenos Aires
Client: Nike
Category: Experiential Advertising / Events & Competitions
Points: 5.0
#15SecondPremiere
Agency: Wieden+Kennedy New York / new york
Client: Heineken
Category: Experiential Advertising / Events & Competitions
Points: 5.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Experiential Advertising / Installations
Points: 5.0
THE SELF-LESS MIRROR
Agency: Leo Burnett Taiwan / Taipei
Client: HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH
Category: Experiential Advertising / Installations
Points: 5.0
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google
Category: Experiential Advertising / Installations
Points: 5.0
Client:
Under Armour
Title:
Gisele Bünchen- Will Beats Noise
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
NYC Rescue Mission
Title:
Have Homeless Become Invisible?
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Prudential
Title:
Prudential - Chapter 2
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Lifetime of Difference Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
RSL Australia
Title:
Minute of Silence
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
ADOT.COM
Title:
LIGHTS
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Optus
Title:
Cleverbuoy
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Taco Bell
Title:
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
YAOCHO BARS
Title:
SLEEPING DRUNKS BILLBOARDS
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Coca-Cola Slurp!
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Burger King
Title:
Proud Whopper
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
States United to Prevent Gun Violence
Title:
Unload Your 401k
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Union Station Kansas City
Title:
Living History at Union Station
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Exito Foundation
Title:
Radiometries
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Amazing Street Hack
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
IKANO PTE LTD (IKEA SINGAPORE)
Title:
BookBook
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Three
Title:
Holiday Spam
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Could I Be Any Clearer
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Hotels.com
Title:
The Obvious Choice.
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Coca Cola Germany
Title:
Ursula`s Surprise
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Lidl
Title:
Bosses Milk
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
RE2PECT
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Squarespace
Title:
Jeff Bridges Sleeping Tapes
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Absa
Title:
Make Think Did
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
RVA
Title:
Foo Fighters RVA
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Coca Cola Germany
Title:
Ursula`s Surprise
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Nike
Title:
Knitting Machine
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Heineken
Title:
#15SecondPremiere
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH
Title:
THE SELF-LESS MIRROR
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
