The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 50.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Brand Transformation / Single
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 25.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Brand Transformation / Single
Points: 20.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Integrated Branding / Consumer Campaign
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Brand Transformation / Single
Points: 15.0
Cinemark Experience App
Agency: Joe Public / Johannesburg
Client: I Vote SA
Category: Experiential Advertising / Events & Competitions
Points: 15.0
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications
Category: Experiential Advertising / Installations
Points: 15.0
The MSC Magnifica Shiphorn Chor
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: MSC Kreuzfahrt GmbH
Category: Experiential Advertising / Guerilla
Points: 15.0
Dallas Gas Station
Agency: Grey / New York
Client: TNT
Category: Experiential Advertising / Installations
Points: 15.0
Incomplete Bios
Agency: Leo Burnett / San Jose
Client: Fundación Paniamor
Category: Experiential Advertising / Guerilla
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Integrated Branding / Consumer Campaign
Points: 15.0
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women
Category: Integrated Branding / Public Service Campaign
Points: 15.0
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa
Category: Experiential Advertising / Installations
Points: 10.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM
Category: Experiential Advertising / Installations
Points: 10.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Experiential Advertising / Events & Competitions
Points: 10.0
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby)
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid
Category: Brand Transformation / Single
Points: 10.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Experiential Advertising / Events & Competitions
Points: 10.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Experiential Advertising / Events & Competitions
Points: 10.0
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá
Client: Colombia's Ministry of Environment
Category: Public Service - Experiential / Ambient & Guerilla
Points: 10.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Integrated Branding / Public Service Campaign
Points: 10.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Public Service - Experiential / Ambient & Guerilla
Points: 10.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Cleverbuoy
Agency: M&C Saatchi / Sydney
Client: Optus
Category: Brand Transformation / Single
Points: 5.0
LIGHTS
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: ADOT.COM
Category: Integrated Branding / Public Service Campaign
Points: 5.0
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Brand Transformation / Single
Points: 5.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia
Category: Integrated Branding / Public Service Campaign
Points: 5.0
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Unload Your 401k
Agency: Grey / New York
Client: States United to Prevent Gun Violence
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 5.0
Gisele Bünchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Brand Transformation / Single
Points: 5.0
SLEEPING DRUNKS BILLBOARDS
Agency: Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo
Client: YAOCHO BARS
Category: Experiential Advertising / Guerilla
Points: 5.0
Coca-Cola Slurp!
Agency: Saatchi & Saatchi / Copenhagen
Client: Coca-Cola
Category: Experiential Advertising / Guerilla
Points: 5.0
Proud Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Experiential Advertising / Guerilla
Points: 5.0
Have Homeless Become Invisible?
Agency: Silver + Partners / New York
Client: NYC Rescue Mission
Category: Integrated Branding / Online Campaign
Points: 5.0
Living History at Union Station
Agency: VML / Kansas City
Client: Union Station Kansas City
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 5.0
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 5.0
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 5.0
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby)
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Jeff Bridges Sleeping Tapes
Agency: Wieden+Kennedy New York / new york
Client: Squarespace
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Knitting Machine
Agency: R/GA Buenos Aires / Buenos Aires
Client: Nike
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Green Pencil
Points:
20.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
I Vote SA
Title:
Cinemark Experience App
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
MSC Kreuzfahrt GmbH
Title:
The MSC Magnifica Shiphorn Chor
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
TNT
Title:
Dallas Gas Station
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Fundación Paniamor
Title:
Incomplete Bios
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Optus
Title:
Cleverbuoy
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
ADOT.COM
Title:
LIGHTS
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Taco Bell
Title:
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
RSL Australia
Title:
Minute of Silence
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
States United to Prevent Gun Violence
Title:
Unload Your 401k
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Under Armour
Title:
Gisele Bünchen- Will Beats Noise
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
YAOCHO BARS
Title:
SLEEPING DRUNKS BILLBOARDS
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Coca-Cola Slurp!
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Burger King
Title:
Proud Whopper
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
NYC Rescue Mission
Title:
Have Homeless Become Invisible?
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Union Station Kansas City
Title:
Living History at Union Station
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Exito Foundation
Title:
Radiometries
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Squarespace
Title:
Jeff Bridges Sleeping Tapes
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Nike
Title:
Knitting Machine
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
