The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Art Direction - Campaign
Points: 5.0
Project Literacy
Agency: FCB Inferno / London
Client: Pearson
Category: Integrated Branding / Integrated Online
Points: 5.0
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars, Incorporated
Category: Integrated Branding / Integrated Online
Points: 5.0
Unlimited
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles
Client: Nike
Category: Integrated Branding / Integrated Online
Points: 5.0
Introducing
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York
Client: Heineken / Dos Equis
Category: Integrated Branding / Integrated Online
Points: 5.0
Tomcat: Facebook Not Live - Integrated Campaign
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company
Category: Integrated Branding / Integrated Online
Points: 5.0
Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town
Client: Sanlam
Category: Integrated Branding / Integrated Online
Points: 5.0
Real Estate Phil’s-osophies
Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client: National Association of Realtors
Category: Brand Transformation
Points: 5.0
SickKids VS
Agency: Cossette / Toronto
Client: SickKids Foundation
Category: Brand Transformation
Points: 5.0
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Brand Transformation
Points: 5.0
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA
Client: Norton
Category: Brand Transformation
Points: 5.0
#SquareShakes
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis
Client: SONIC Drive-In
Category: Craft / Art Direction - Campaign
Points: 5.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Integrated Branding
Points: 5.0
SickKids VS
Agency: Cossette / Toronto
Client: SickKids Foundation
Category: Craft / Art Direction - Campaign
Points: 5.0
Art Breaks
Agency: Marcel / Sydney
Client: ABC / Marcel
Category: Craft / Writing - Campaign
Points: 5.0
2016 Wrapped
Agency: Spotify / New York
Client: Spotify
Category: Craft / Writing - Campaign
Points: 5.0
The Give-A-Care Collection
Agency: LG2 / Toronto
Client: Rethink Breast Cancer
Category: Craft / Writing - Campaign
Points: 5.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Craft / Writing - Campaign
Points: 5.0
#SettleYourScore
Agency: Barkley, Inc. / Kansas City
Client: Russell Athletic
Category: Craft / Photography - Campaign
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain
Category: Craft / Animation - Campaign
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft / Animation - Campaign
Points: 5.0
Watch Dogs 2_arg
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada
Category: Innovation in Cross-Platform / Experiential
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Innovation in Cross-Platform / Experiential
Points: 5.0
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox
Category: Innovation in Cross-Platform / Experiential
Points: 5.0
400 Years in the Making
Agency: Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon
Client: Intel
Category: Innovation in Cross-Platform / Experiential
Points: 5.0
The Nation's Bike
Agency: Leo Burnett India / Mumbai
Client: Bajaj Auto
Category: Integrated Branding
Points: 5.0
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York
Client: Bud Light
Category: Experiential / Events & Competitions
Points: 5.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone
Category: Experiential / Installations
Points: 5.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Experiential / Installations
Points: 5.0
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree
Category: Experiential / Guerilla
Points: 5.0
Apartment Stores
Agency: Nurun / Paris
Client: Delamaison
Category: Experiential / Guerilla
Points: 5.0
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon
Category: Experiential / Guerilla
Points: 5.0
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation
Category: Experiential / Guerilla
Points: 5.0
No Metro
Agency: Shackleton / Madrid
Client: Sony Pictures Spain
Category: Experiential / Guerilla
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Integrated Branding
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado
Category: Integrated Branding
Points: 5.0
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars, Incorporated
Category: Integrated Branding
Points: 5.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Integrated Branding
Points: 5.0
Adidas Odds
Agency: Taproot Dentsu / Mumbai
Client: Adidas
Category: Integrated Branding
Points: 5.0
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis
Category: Integrated Branding
Points: 5.0
#LightUpTheNation
Agency: Anomaly / Toronto
Client: Labatt Brewing Company Ltd.
Category: Integrated Branding
Points: 5.0
The Give-A-Care Collection
Agency: LG2 / Toronto
Client: Rethink Breast Cancer
Category: Integrated Branding
Points: 5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Pearson
Title:
Project Literacy
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Nike
Title:
Unlimited
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Heineken / Dos Equis
Title:
Introducing
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live - Integrated Campaign
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Sanlam
Title:
Conspicuous Savers - Integrated Online - National Savings Month
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
National Association of Realtors
Title:
Real Estate Phil’s-osophies
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Norton
Title:
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
AML Group
Title:
Don'T Trump
Category:
Self-Promotion
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
SONIC Drive-In
Title:
#SquareShakes
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Google
Title:
Year In Search 2016
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
ABC / Marcel
Title:
Art Breaks
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Spotify
Title:
2016 Wrapped
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Russell Athletic
Title:
#SettleYourScore
Category:
Craft / Photography - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
RADIO XXI
Title:
GO MONO
Category:
Craft / Sound - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Ubisoft Canada
Title:
Watch Dogs 2_arg
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Intel
Title:
400 Years in the Making
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Bajaj Auto
Title:
The Nation's Bike
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Bud Light
Title:
Bud Light Dive Bar Tour
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
Experiential / Installations
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Installations
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Experiential / Installations
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Delamaison
Title:
Apartment Stores
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Canon
Title:
Unknowns
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Burger King
Title:
Scariest BK
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Sony Pictures Spain
Title:
No Metro
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Sign
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Adidas
Title:
Adidas Odds
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
John Lewis
Title:
Buster The Boxer
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Labatt Brewing Company Ltd.
Title:
#LightUpTheNation
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
