The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS
Category: Public Service - Video / Television - Single
Points: 5.0
CV: Personal Statement Campaign
Agency: CHI & Partners / London
Client: The Prince's Trust
Category: Public Service - Video / Television - Single
Points: 5.0
Kevin
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Topsy Foundation
Category: Public Service - Video / Television - Single
Points: 5.0
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Agency: goodness Mfg. / Los Angeles
Client: National Congress of American Indians + Oneida Indian Nation
Category: Public Service - Video / Television - Single
Points: 5.0
I Will Survive
Agency: Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client: VH1
Category: Public Service - Video / Television - Single
Points: 5.0
Original British Drama
Agency: RKCR/Y&R / London
Client: BBC
Category: Public Service - Video / Television - Single
Points: 5.0
Better Tomorrows
Agency: J. Walter Thompson Canada / Toronto
Client: The Hospital for Sick Children
Category: Public Service - Video / Television - Campaign
Points: 5.0
No Child For Sale
Agency: kbs+ / Toronto
Client: World Vision
Category: Public Service - Video / Television - Campaign
Points: 5.0
If You're Happy...
Agency: Wieden+Kennedy / Portland
Client: Weight Watchers
Category: Consumer Television / 60 Second - Single
Points: 5.0
Tough Love
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble
Category: Consumer Television / 60 Second - Single
Points: 5.0
The Process
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / 60 Second - Single
Points: 5.0
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak
Category: Consumer Television / 60 Second - Single
Points: 5.0
Two for one tickets - Too Depressing
Agency: Leo Burnett Dubai / Dubai
Client: du
Category: Consumer Television / 60 Second - Single
Points: 5.0
Icons
Agency: Grey London / London + Academy / London
Client: News UK
Category: Consumer Television / 60 Second - Single
Points: 5.0
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix
Category: Consumer Television / 60 Second - Single
Points: 5.0
Airport
Agency: DDB Canada / Vancouver
Client: Netflix
Category: Consumer Television / 60 Second - Single
Points: 5.0
Hotel
Agency: BBH / New York
Client: Unilever/Axe
Category: Consumer Television / 60 Second - Single
Points: 5.0
50
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Consumer Television / 60 Second - Single
Points: 5.0
The big leap
Agency: BETC / Paris
Client: Lacoste
Category: Consumer Television / 60 Second - Single
Points: 5.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Consumer Television / 60 Second - Single
Points: 5.0
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell
Category: Consumer Television / 60 Second - Single
Points: 5.0
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client: Unilever / Axe
Category: Consumer Television / 60 Second - Single
Points: 5.0
My Butt
Agency: Wieden+Kennedy / Portland
Client: Weight Watchers
Category: Consumer Television / 60 Second - Single
Points: 5.0
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client: Unilever / Axe
Category: Consumer Television / 60 Second - Single
Points: 5.0
Wallsie Street
Agency: Saatchi & Saatchi / London
Client: Kerry Foods
Category: Consumer Television / 60 Second - Single
Points: 5.0
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand
Category: Consumer Television / 60 Second - Single
Points: 5.0
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods
Category: Consumer Television / 60 Second - Campaign
Points: 5.0
The Journey Starts Here
Agency: DDB Group New Zealand / Auckland
Client: SKY Television
Category: Consumer Television / 60 Second - Campaign
Points: 5.0
Skyscraper
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Pool
Agency: BBH / New York
Client: Unilever/Axe
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Knife
Agency: BBH / New York
Client: Unilever/Axe
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Road
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Elevator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Playthings
Agency: McCann Erickson / New York
Client: Evolve
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Stairlift
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Lecture
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Stick it!
Agency: Barton F. Graf LLC / New York, NY
Client: GoDaddy
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Positive Feelings
Agency: Fallon / Minneapolis
Client: Loctite
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Mars Bites TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites
Category: Consumer Television / :30 / :25 - Campaign
Points: 5.0
Versus 1
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30 / :25 - Campaign
Points: 5.0
Versus 2
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30 / :25 - Campaign
Points: 5.0
You gotta get it, to get it.
Agency: DDB Canada / Vancouver
Client: Netflix
Category: Consumer Television / :30 / :25 - Campaign
Points: 5.0
No Wires
Agency: Hungry Man / Los Angeles + Grey / New York
Client: DirecTV
Category: Consumer Television / :30 / :25 - Campaign
Points: 5.0
GRAPE FLAVOR
Agency: Dentsu Plus Co.,Ltd. / Bangkok
Client: HI-CHEW
Category: Consumer Television / :20 & Under - Single
Points: 5.0
Fingers
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak
Category: Consumer Television / :20 & Under - Single
Points: 5.0
On Memory Foam Mattresses
Agency: Havas Worldwide NY / New York
Client: Dos Equis
Category: Consumer Television / :20 & Under - Single
Points: 5.0
Like Brands. Only Cheaper
Agency: BMF / Sydney
Client: ALDI Australia
Category: Consumer Television / :20 & Under - Campaign
Points: 5.0
ALL DRIVE. No drama.
Agency: mcgarrybowen / Chicago
Client: Cars.com
Category: Consumer Television / :20 & Under - Campaign
Points: 5.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Video / Television - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
The Prince's Trust
Title:
CV: Personal Statement Campaign
Category:
Public Service - Video / Television - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Topsy Foundation
Title:
Kevin
Category:
Public Service - Video / Television - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
National Congress of American Indians + Oneida Indian Nation
Title:
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Category:
Public Service - Video / Television - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
VH1
Title:
I Will Survive
Category:
Public Service - Video / Television - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
BBC
Title:
Original British Drama
Category:
Public Service - Video / Television - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
The Hospital for Sick Children
Title:
Better Tomorrows
Category:
Public Service - Video / Television - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
World Vision
Title:
No Child For Sale
Category:
Public Service - Video / Television - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
Weight Watchers
Title:
If You're Happy...
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Tough Love
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Foot Locker
Title:
The Process
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Lurpak
Title:
Cook's Range
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
du
Title:
Two for one tickets - Too Depressing
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
News UK
Title:
Icons
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Netflix
Title:
Airport
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Gatorade
Title:
50
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Lacoste
Title:
The big leap
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Supercell
Title:
Clash of Clans - Revenge
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Weight Watchers
Title:
My Butt
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Soulmates
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Kerry Foods
Title:
Wallsie Street
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
RE2PECT
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / 60 Second - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
SKY Television
Title:
The Journey Starts Here
Category:
Consumer Television / 60 Second - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
FedEx
Title:
Skyscraper
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Pool
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Knife
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Road
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Elevator
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Evolve
Title:
Playthings
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Kayak
Title:
Stairlift
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Kayak
Title:
Lecture
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
GoDaddy
Title:
Stick it!
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Vikings
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Loctite
Title:
Positive Feelings
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites TV Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Versus 1
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Versus 2
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
Netflix
Title:
You gotta get it, to get it.
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
DirecTV
Title:
No Wires
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
HI-CHEW
Title:
GRAPE FLAVOR
Category:
Consumer Television / :20 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Kayak
Title:
Fingers
Category:
Consumer Television / :20 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Dos Equis
Title:
On Memory Foam Mattresses
Category:
Consumer Television / :20 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
Cars.com
Title:
ALL DRIVE. No drama.
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Merit Award
Points:
5.0
