The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Craft / Sound - Campaign
Points: 2.0
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH
Category: Experiential / Events & Competitions
Points: 2.0
Putting the 'Roid in Android
Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney
Client: Sportsbet
Category: Brand Transformation
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Brand Transformation
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple
Category: Craft / Art Direction - Campaign
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific
Category: Craft / Art Direction - Campaign
Points: 2.0
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Craft / Art Direction - Campaign
Points: 2.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Writing - Campaign
Points: 2.0
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V.
Category: Craft / Photography - Campaign
Points: 2.0
Baby Dove - Beautifully Real Moms
Agency: Ogilvy & Mather / Toronto
Client: Unilever
Category: Craft / Photography - Campaign
Points: 2.0
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Integrated Branding / Integrated Online
Points: 2.0
Prayer For Good
Agency: Hakuhodo Indonesia / Jakarta
Client: Sompo Insurance Indonesia
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Camelpower
Agency: TBWA\RAAD / Dubai
Client: Nissan
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Integrated Branding
Points: 2.0
Fans of Love
Agency: R/GA / New York
Client: Ad Council
Category: Experiential / Events & Competitions
Points: 2.0
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild
Category: Experiential / Events & Competitions
Points: 2.0
Breaking2
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Experiential / Events & Competitions
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Experiential / Installations
Points: 2.0
Inconvenience Stores
Agency: CHE Proximity / Australia
Client: Swann Insurance
Category: Experiential / Installations
Points: 2.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson
Category: Experiential / Augmented Reality (AR)
Points: 2.0
NEIGHBORHOODS
Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client: Sberbank of Russia
Category: Integrated Branding
Points: 2.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour
Category: Integrated Branding
Points: 2.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna
Category: Integrated Branding
Points: 2.0
Where Life Happens 2017
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Integrated Branding
Points: 2.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Integrated Branding
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Integrated Branding
Points: 2.0
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild
Category: Integrated Branding
Points: 2.0
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen
Category: Integrated Branding
Points: 2.0
Moz the Monster
Agency: adam&eveDDB / London
Client: John Lewis
Category: Integrated Branding
Points: 2.0
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade
Category: Experiential / Augmented Reality (AR)
Points: 2.0
Rhythm of Love Wall
Agency: ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo
Client: 7-ELEVEN Taiwan
Category: Experiential / Installations
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Brand Transformation
Points: 2.0
Shindoor Khela - No Condition Apply
Agency: FCBIndia Group / Delhi
Client: The Times Of India
Category: Experiential / Events & Competitions
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Brand Transformation
Points: 2.0
The Truth is Hard to Find
Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client: The New York Times
Category: Brand Transformation
Points: 2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
KFC
Title:
KFC Brand
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Sportsbet
Title:
Putting the 'Roid in Android
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Craft / Photography - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Unilever
Title:
Baby Dove - Beautifully Real Moms
Category:
Craft / Photography - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Sompo Insurance Indonesia
Title:
Prayer For Good
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Nissan
Title:
Camelpower
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Nike
Title:
Breaking2
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Sberbank of Russia
Title:
NEIGHBORHOODS
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Klarna
Title:
SMOOOTH
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
IKEA Sweden
Title:
Where Life Happens 2017
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
TGV
Title:
2H04
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
John Lewis
Title:
Moz the Monster
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
7-ELEVEN Taiwan
Title:
Rhythm of Love Wall
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
FIFA
Title:
More Than A Game
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Shindoor Khela - No Condition Apply
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0