The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Social Media / Branded Social Campaign
Points: 5.0
Popcorn Hoodie
Agency: DigitasLBi / Chicago
Client: Miller Lite
Category: Social Media / Branded Social Post
Points: 5.0
The First Post in Braille
Agency: McCann Lima / Lima
Client: Union Nacional de Ciegos del Peru
Category: Social Media / Branded Social Post
Points: 5.0
Tap Thru
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Branded Social Campaign
Points: 5.0
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television
Category: Social Media / Branded Social Campaign
Points: 5.0
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Social Media / Branded Social Campaign
Points: 5.0
Re-Employment
Agency: Leo Burnett Chicago / Chicago
Client: Fifth Third Bank
Category: Social Media / Branded Social Campaign
Points: 5.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Social Media / Branded Social Campaign
Points: 5.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Social Media / Branded Social Campaign
Points: 5.0
Giformances
Agency: Young & Rubicam Budapest / Budapest
Client: Katona József Theater
Category: Social Media / Branded Social Campaign
Points: 5.0
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons
Category: Social Media / Branded Social Campaign
Points: 5.0
Black Cats
Agency: Colenso BBDO / Auckland
Client: Samsung
Category: Social Media / Branded Social Post
Points: 5.0
Taco Bell Blackout
Agency: DigitasLBi / San Francisco
Client: Taco Bell
Category: Social Media / Branded Social Campaign
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Tough Decisions
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Médecins Sans Frontières
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
More Than A Costume
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon”
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Photoshop Halloween Murder Mystery
Agency: Edelman / San Francisco
Client: Adobe
Category: Social Media / Best Use of a Social Network
Points: 5.0
Old Spice Social Network
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Social Media / Best Use of a Social Network
Points: 5.0
Tap Thru
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Best Use of a Social Network
Points: 5.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ
Category: Social Media / Best Use of a Social Network
Points: 5.0
Its Your Call
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: 3AW
Category: Social Media / Best Use of a Social Network
Points: 5.0
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada
Category: Social Media / Best Use of a Social Network
Points: 5.0
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney
Category: Social Media / Best Use of a Social Network
Points: 5.0
#THROUGHMYEYES
Agency: Ogilvy & Mather / Praha 7
Client: The Leontinka Foundation
Category: Social Media / Best Use of a Social Network
Points: 5.0
Absolut #Nextframe
Agency: Sid Lee / Amsterdam
Client: The Absolut Company
Category: Social Media / Best Use of a Social Network
Points: 5.0
Smirnoff Fridge
Agency: Special / Auckland
Client: Lion Nathan
Category: Social Media / Best Use of a Social Network
Points: 5.0
Just ROO it!
Agency: Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London
Client: Bernd Hummel GmbH
Category: Social Media / Best Use of a Social Network
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Social Media / Best Use of a Social Network
Points: 5.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Social Media / Best Use of a Social Network
Points: 5.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Social Media / Best Use of a Social Network
Points: 5.0
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America
Category: Social Media / Best Use of a Social Network
Points: 5.0
BLOODBOOK
Agency: Leo Burnett Indonesia / Jakarta
Client: Palang Merah Indonesia
Category: Social Media / Best Use of a Social Network
Points: 5.0
#Tweet2Lease
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer
Category: Social Media / Best Use of a Social Network
Points: 5.0
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA
Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
IBMblr
Agency: Ogilvy New York / New York
Client: IBM
Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
Tumblr
Agency: Erwin Penland / Greenville
Client: Denny's
Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
Suarez Tweet
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Social Media / Branded Social Post
Points: 5.0
BMW Instafuture
Agency: KBS+ / New York
Client: BMW North America
Category: Social Media / Branded Social Post
Points: 5.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Miller Lite
Title:
Popcorn Hoodie
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Union Nacional de Ciegos del Peru
Title:
The First Post in Braille
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
SKY Television
Title:
Bring Down the King
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Fifth Third Bank
Title:
Re-Employment
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Katona József Theater
Title:
Giformances
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
PZ Cussons
Title:
Radiant Return
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Samsung
Title:
Black Cats
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Three
Title:
Holiday Spam
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Médecins Sans Frontières
Title:
Tough Decisions
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
More Than A Costume
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Adobe
Title:
Photoshop Halloween Murder Mystery
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Old Spice
Title:
Old Spice Social Network
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
3AW
Title:
Its Your Call
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Historica Canada
Title:
Memory Project
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
The Leontinka Foundation
Title:
#THROUGHMYEYES
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
The Absolut Company
Title:
Absolut #Nextframe
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
Smirnoff Fridge
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Bernd Hummel GmbH
Title:
Just ROO it!
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Palang Merah Indonesia
Title:
BLOODBOOK
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Oscar Mayer
Title:
#Tweet2Lease
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
IBM
Title:
IBMblr
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Denny's
Title:
Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
Suarez Tweet
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0