The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
FitForFood
Agency: ARGONAUT Inc. / San Francisco
Client: Fitbit
Category: Websites / Footwear, Clothing & Accessories
Points: 5.0
Cleverbuoy
Agency: M&C Saatchi / Sydney
Client: Optus
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Red Noses. Red Button.
Agency: Demner, Merlicek & Bergmann / Vienna
Client: RED NOSES Clowndoctors
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International
Category: Interactive Advertising / Public Service / Non-Profit
Points: 5.0
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion
Category: Interactive Advertising / Public Service / Non-Profit
Points: 5.0
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation
Category: Interactive Advertising / Public Service / Non-Profit
Points: 5.0
Social Feed
Agency: Hellocomputer / South Africa + FCB / South Africa
Client: Social Feed
Category: Interactive Advertising / Public Service / Non-Profit
Points: 5.0
Absolut #Nextframe
Agency: Sid Lee / Amsterdam
Client: The Absolut Company
Category: Interactive Craft / Animation / Motion Graphics
Points: 5.0
A Spacecraft for All
Agency: Google Creative Lab / New York
Client: Google Creative Lab
Category: Interactive Craft / Animation / Motion Graphics
Points: 5.0
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud
Category: Interactive Craft / Sound Design
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Websites / Automotive Products & Services
Points: 5.0
Giferator
Agency: Heat / San Francisco + Grow / Norfolk
Client: Electronic Arts & Google
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson
Category: Websites / Publications & Media
Points: 5.0
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+
Category: Websites / Publications & Media
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: Websites / Publications & Media
Points: 5.0
The Fading News
Agency: TBWA\ISTANBUL / Istanbul
Client: Radikal
Category: Websites / Publications & Media
Points: 5.0
Assassin's Creed Unity
Agency: SID LEE PARIS / PARIS
Client: UBISOFT EMEA
Category: Websites / Travel, Entertainment & Leisure
Points: 5.0
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum + Google France / Paris
Client: Google
Category: Websites / Travel, Entertainment & Leisure
Points: 5.0
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify
Category: Websites / Travel, Entertainment & Leisure
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Websites / Travel, Entertainment & Leisure
Points: 5.0
Where Good Days Start
Agency: SMFB / Oslo + MediaMonks / Hilversum
Client: IKEA
Category: Interactive Advertising / Interactive Video
Points: 5.0
FARCRY/WHAT ARE YOU MADE OF
Agency: Grey / Paris
Client: UBISOFT
Category: Interactive Advertising / Interactive Video
Points: 5.0
Xperia Football Cancellation
Agency: Crispin Porter & Bogusky Scandinavia AB / Göteborg
Client: Sony Mobile
Category: Interactive Advertising / Banners
Points: 5.0
Enemy Front
Agency: McCann Worldgroup Poland / Warsaw
Client: CI Games
Category: Websites / Branded Games
Points: 5.0
Dream+Reach: The first 50 Years of Bose
Agency: Bose Global MarCom / Boston + Savilles / Los Angeles + MediaMonks / Hilversum
Client: Bose
Category: Websites / Corporate Website
Points: 5.0
The I Touch Myself Project
Agency: Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney
Client: Cancer Council NSW
Category: Websites / Public Service / Non-Profit
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Websites / Public Service / Non-Profit
Points: 5.0
Photos for Life - a charity photo stock
Agency: Isobar Poland / Warsaw
Client: Rak'n'Roll Win Your Life
Category: Websites / Public Service / Non-Profit
Points: 5.0
Fuelcaster: The Gas Price Predictor, a service by Esurance
Agency: Deutsch / Los Angeles
Client: Esurance
Category: Websites / Services
Points: 5.0
Google Made with Code
Agency: Red & Co. / Portland
Client: Google
Category: Websites / Social Networks / Community
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Websites / Social Networks / Community
Points: 5.0
'Know Your English' Web Banners
Agency: Grey Group / Singapore
Client: British Council Singapore
Category: Interactive Advertising / Banners
Points: 5.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Websites / Branded Games
Points: 5.0
Calculate your lawn
Agency: DigitasLBi Sweden / Sweden
Client: Husqvarna
Category: Interactive Advertising / Banners
Points: 5.0
Don't google it
Agency: DDB Brussels / Brussels
Client: CEBAM
Category: Interactive Advertising / Banners
Points: 5.0
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
3D on the Rocks
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: SUNTORY HOLDINGS LIMITED
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
NZdronie
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Tourism New Zealand
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Movie Emoji
Agency: Ogilvy & Mather Singapore / Singapore
Client: SingTel
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Over the Hills
Agency: ultranoir / Paris
Client: McBess
Category: Websites / Self-Promotion
Points: 5.0
Client:
Fitbit
Title:
FitForFood
Category:
Websites / Footwear, Clothing & Accessories
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Optus
Title:
Cleverbuoy
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
RED NOSES Clowndoctors
Title:
Red Noses. Red Button.
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Departure Board
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
KAFA (enough) Violence & Exploitation
Title:
Driving Change
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Social Feed
Title:
Social Feed
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
The Absolut Company
Title:
Absolut #Nextframe
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Google Creative Lab
Title:
A Spacecraft for All
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Interactive Craft / Sound Design
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Automotive Products & Services
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Electronic Arts & Google
Title:
Giferator
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
CANAL+
Title:
Being the bear
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Radikal
Title:
The Fading News
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
UBISOFT EMEA
Title:
Assassin's Creed Unity
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Google Night Walk
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Where Good Days Start
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
UBISOFT
Title:
FARCRY/WHAT ARE YOU MADE OF
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Sony Mobile
Title:
Xperia Football Cancellation
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
CI Games
Title:
Enemy Front
Category:
Websites / Branded Games
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Bose
Title:
Dream+Reach: The first 50 Years of Bose
Category:
Websites / Corporate Website
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Cancer Council NSW
Title:
The I Touch Myself Project
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Rak'n'Roll Win Your Life
Title:
Photos for Life - a charity photo stock
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Esurance
Title:
Fuelcaster: The Gas Price Predictor, a service by Esurance
Category:
Websites / Services
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Google Made with Code
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
British Council Singapore
Title:
'Know Your English' Web Banners
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Websites / Branded Games
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Husqvarna
Title:
Calculate your lawn
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
CEBAM
Title:
Don't google it
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Merrell
Title:
Trailscape
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
SUNTORY HOLDINGS LIMITED
Title:
3D on the Rocks
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Google Night Walk
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Tourism New Zealand
Title:
NZdronie
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
SingTel
Title:
Movie Emoji
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Merit Award
Points:
5.0