The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills
Category: Craft / Direction
Points: 5.0
Hear The Human Story
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network
Category: Online / Short Form
Points: 5.0
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network
Category: Online / Long Form
Points: 5.0
Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts
Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 5.0
Brazucam
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Adidas
Category: Other Branded Content / Custom Content
Points: 5.0
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia
Category: Other Branded Content / Co-Promotions
Points: 5.0
A-Z of Dance
Agency: Virtue Worldwide / Brooklyn, NY
Client: Diesel
Category: Other Branded Content / Co-Promotions
Points: 5.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Other Branded Content / User Generated Content - Short Form
Points: 5.0
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever
Category: Craft / Direction
Points: 5.0
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo
Client: P&G
Category: Craft / Direction
Points: 5.0
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation
Category: Online / Short Form
Points: 5.0
#Sorta: Pharmacy
Agency: Leo Burnett Chicago / Chicago
Client: Esurance
Category: Craft / Direction
Points: 5.0
EDF ELECTRIC SAGA
Agency: Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS
Client: EDF
Category: Craft / Writing
Points: 5.0
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney
Client: Dry July
Category: Craft / Animation
Points: 5.0
Sonos Your Home
Agency: 72andSunny / Playa Vista
Client: Sonos
Category: Craft / Animation
Points: 5.0
War on Drugo
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Global Commission on Drug Policy
Category: Craft / Animation
Points: 5.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Craft / Editing
Points: 5.0
Tough Love
Agency: Joint / Portland
Client: Procter and Gamble
Category: Craft / Editing
Points: 5.0
Dad Casting
Agency: Mullen / Boston
Client: American Greetings
Category: Online / Short Form
Points: 5.0
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc
Category: Broadcast & Film / Branded Television
Points: 5.0
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Broadcast & Film / Branded Film
Points: 5.0
Project Phoenix
Agency: FoxP2 / Cape Town + Giant Films / Cape Town
Client: Design Indaba
Category: Documentaries / Film
Points: 5.0
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever
Category: Documentaries / Television
Points: 5.0
Call Her Name
Agency: Hakuhodo Inc. / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo
Client: POLA
Category: Documentaries / Television
Points: 5.0
Wild Atlantic Way
Agency: Publicis London / London
Client: Tourism Ireland
Category: Documentaries / Online
Points: 5.0
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc.
Category: Documentaries / Online
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Gaming, Music & Mobile / Branded Gaming
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Gaming, Music & Mobile / Branded Mobile
Points: 5.0
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia
Category: Gaming, Music & Mobile / Branded Mobile
Points: 5.0
Devil Baby Attack
Agency: Thinkmodo / New York
Client: 20th Century Fox
Category: Online / Short Form
Points: 5.0
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client: P&G
Category: Online / Short Form
Points: 5.0
1.24.14
Agency: TBWA\\Media Arts Lab / Los Angeles
Client: Apple
Category: Online / Short Form
Points: 5.0
Sledge Hockey
Agency: TBWAToronto / Toronto
Client: Pepsico
Category: Online / Short Form
Points: 5.0
Google - Pledge to vote
Agency: Ogilvy & Mather / Mumbai
Client: Google
Category: Online / Short Form
Points: 5.0
Jasmine
Agency: Ace Saatchi & Saatchi / Manila
Client: TV5
Category: Broadcast & Film / Branded Television
Points: 5.0
Kia - Game On
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia
Category: Gaming, Music & Mobile / Branded Gaming
Points: 5.0
Client:
General Mills
Title:
Dadhood
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Al Jazeera News Network
Title:
Hear The Human Story
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Online / Long Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Electronic Arts
Title:
Madden Season
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Adidas
Title:
Brazucam
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Diesel
Title:
A-Z of Dance
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Other Branded Content / User Generated Content - Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
P&G
Title:
Mom's First Birthday
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Esurance
Title:
#Sorta: Pharmacy
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
EDF
Title:
EDF ELECTRIC SAGA
Category:
Craft / Writing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Dry July
Title:
You Can Achieve Anything Without A Hangover
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Sonos
Title:
Sonos Your Home
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Global Commission on Drug Policy
Title:
War on Drugo
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
MasterCard
Title:
Kids
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Procter and Gamble
Title:
Tough Love
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
American Greetings
Title:
Dad Casting
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Nissan Canada Inc
Title:
Back in the Game
Category:
Broadcast & Film / Branded Television
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Design Indaba
Title:
Project Phoenix
Category:
Documentaries / Film
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Documentaries / Television
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
POLA
Title:
Call Her Name
Category:
Documentaries / Television
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Wild Atlantic Way
Category:
Documentaries / Online
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Nissan Canada Inc.
Title:
Back in the Game
Category:
Documentaries / Online
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Gaming, Music & Mobile / Branded Gaming
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
20th Century Fox
Title:
Devil Baby Attack
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
P&G
Title:
Mom's First Birthday
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Apple
Title:
1.24.14
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Pepsico
Title:
Sledge Hockey
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Google
Title:
Google - Pledge to vote
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
TV5
Title:
Jasmine
Category:
Broadcast & Film / Branded Television
Award:
2015 Branded Entertainment Merit Award
Points:
5.0