The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Agency: serviceplan / Munich + plan.net / Munich
Client: O2 Watch Out! - Telefónica Germany GmbH & Co.
Category: User Experience Design - Mobile / Utility
Points: 5.0
The Feeling Tree
Agency: Y&R São Paulo / São Paulo
Client: IPÊ (Instituto de Pesquisas Ecológicas)
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
Word Map
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Agency: dentsu inc. / Tokyo
Client: tokyu corporation
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: User Experience Design - Mobile / User Experience
Points: 5.0
iPad Ordering App
Agency: CP+B / Boulder
Client: Domino's
Category: User Experience Design - Mobile / User Experience
Points: 5.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: User Experience Design - Mobile / User Experience
Points: 5.0
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT
Category: User Experience Design - Mobile / User Experience
Points: 5.0
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google
Category: User Experience Design - Mobile / User Experience
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA
Category: User Experience Design - Mobile / User Experience
Points: 5.0
Logitech Harmony App
Agency: R/GA / New York
Client: Logitech
Category: User Experience Design - Mobile / Utility
Points: 5.0
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike
Category: User Experience Design - Mobile / Utility
Points: 5.0
Spell Up
Agency: Google Creative Lab / London
Client: Google
Category: User Experience Design - Web / Interface Design Craft
Points: 5.0
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike
Category: User Experience Design - Mobile / Interface Design Craft
Points: 5.0
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC
Category: User Experience Design - Web / User Experience
Points: 5.0
The redesign of latimes.com
Agency: Code and Theory / New York
Client: Los Angeles Times
Category: User Experience Design - Web / User Experience
Points: 5.0
Design By What Matters
Agency: The Martin Agency / Richmond
Client: Benjamin Moore
Category: User Experience Design - Web / User Experience
Points: 5.0
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz
Category: User Experience Design - Web / User Experience
Points: 5.0
Airbnb Create
Agency: R/GA San Francisco / San Francisco
Client: Airbnb
Category: User Experience Design - Web / Utility
Points: 5.0
Google World Cup
Agency: R/GA London / London
Client: Google
Category: Data & Human Experience / Data-Focused Design
Points: 5.0
Nike Genealogy of Innovation
Agency: R/GA / New York
Client: Nike
Category: Data & Human Experience / Data-Focused Design
Points: 5.0
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM
Category: Data & Human Experience / Data-Focused Design
Points: 5.0
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel
Category: Data & Human Experience / Data-Focused Design
Points: 5.0
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: User Experience Design - Web / Interface Design Craft
Points: 5.0
Virgin America - Responsive Website Redesign
Agency: Work & Co / Brooklyn
Client: Virgin America
Category: User Experience Design - Web / Interface Design Craft
Points: 5.0
Client:
O2 Watch Out! - Telefónica Germany GmbH & Co.
Title:
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
IPÊ (Instituto de Pesquisas Ecológicas)
Title:
The Feeling Tree
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Easy Way Language Center
Title:
Word Map
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
tokyu corporation
Title:
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Beats Music
Title:
Beats Music
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Domino's
Title:
iPad Ordering App
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Logitech
Title:
Logitech Harmony App
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Spell Up
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
BIC
Title:
The Universal Typeface
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Los Angeles Times
Title:
The redesign of latimes.com
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Benjamin Moore
Title:
Design By What Matters
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
j.viewz
Title:
The DNA Project
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Airbnb
Title:
Airbnb Create
Category:
User Experience Design - Web / Utility
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Google World Cup
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Genealogy of Innovation
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
IBM
Title:
US Open Sessions
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
National Geographic Channel
Title:
Live From Space
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Merit Award
Points:
5.0