The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's
Category: Consumer - Branded Social Post / Branded Social Post
Points: 10.0
Silent Ads
Agency: CP+B / Boulder + Biscuit / LA
Client: Hotels.com
Category: Consumer - Branded Social Post / Branded Social Post
Points: 10.0
Mayhem DIY
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 10.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 10.0
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 10.0
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 10.0
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 10.0
Emoji Ordering
Agency: CP+B / Boulder
Client: Domino's
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 10.0
Sunday Grannies
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Vodafone Romania
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 10.0
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Hotels.com
Title:
Silent Ads
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Allstate Insurance Company
Title:
Mayhem DIY
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Domino's
Title:
Emoji Ordering
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Bronze Pencil
Points:
10.0