The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 10.0
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management
Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Points: 10.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 10.0
Pizza School
Agency: CP+B / Boulder
Client: Domino's
Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo
Category: Non-Profit - Publications / Publications
Points: 10.0
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV
Category: Non-Profit - Publications / Publications
Points: 10.0
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires
Category: Non-Profit - Collateral / Collateral
Points: 10.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum
Category: Non-Profit - Collateral / Collateral
Points: 10.0
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo
Category: Innovation - Print / Print
Points: 10.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Flypaper
Agency: FCB / Chicago
Client: Boeing
Category: Craft - Art Direction / Art Direction
Points: 10.0
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi
Category: Craft - Writing / Writing
Points: 10.0
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group
Category: Craft - Writing / Writing
Points: 10.0
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges
Category: Consumer - Collateral / Posters - Single
Points: 10.0
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges
Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 10.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché
Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 10.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina
Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Points: 10.0
Beach
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia
Category: Consumer - Magazine / Full Page or Spread - Single
Points: 10.0
Mountain
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia
Category: Consumer - Magazine / Full Page or Spread - Single
Points: 10.0
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin
Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 10.0
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 10.0
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina
Category: Consumer - Collateral / Posters - Single
Points: 10.0
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho
Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 10.0
Celebs
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC
Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
Flypaper
Agency: FCB / Chicago
Client: Boeing
Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 10.0
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho
Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 10.0
How New York Eats
Agency: BBH NY / New York
Client: Seamless
Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 10.0
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Domino's
Title:
Pizza School
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Apple
Title:
World Gallery
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Print / Print
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Boeing
Title:
Flypaper
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Paper Plus Group
Title:
Read Better Stories - Gym
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Air Asia
Title:
Beach
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Air Asia
Title:
Mountain
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
IMYTEC
Title:
Celebs
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Seamless
Title:
How New York Eats
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0