The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client: Blue Ball Foundation
Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 10.0
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre
Category: Craft - Cinematography / Cinematography
Points: 10.0
Airlift Drift
Agency: J. Walter Thompson / Atlanta
Client: Pennzoil
Category: Craft - Editing / Editing
Points: 10.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 10.0
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas
Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 10.0
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme
Category: Consumer - Other Branded Content / Live Events
Points: 10.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer - Other Branded Content / User Generated Content
Points: 10.0
Trip Book Smiles
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Consumer - Other Branded Content / Custom Content
Points: 10.0
Finding Donut
Agency: Pereira & O'Dell / San Francisco
Client: Skype
Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 10.0
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles
Client: Johnnie Walker - Diageo
Category: Consumer - Broadcast & Film / Branded Film
Points: 10.0
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg
Category: Consumer - Gaming & Mobile / Branded Gaming
Points: 10.0
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft
Category: Consumer - Online / Branded Documentary
Points: 10.0
Hockey Heaven
Agency: Rethink / Toronto + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian
Category: Consumer - Online / Branded Documentary
Points: 10.0
Becoming Beckham
Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client: H&M
Category: Consumer - Online / Long Form Videos
Points: 10.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Online / Short Form Videos
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2
Category: Consumer - Online / Short Form Videos
Points: 10.0
All Work All Play
Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu
Client: Intel
Category: Consumer - Broadcast & Film / Branded Documentary
Points: 10.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor
Category: Consumer - Broadcast & Film / Branded Film
Points: 10.0
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Consumer - Brand or Product Integration into Storyline / Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Craft - Cinematography / Cinematography
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Pennzoil
Title:
Airlift Drift
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Smiles
Title:
Trip Book Smiles
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Skype
Title:
Finding Donut
Category:
Consumer - Brand or Product Integration into Storyline / Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Consumer - Broadcast & Film / Branded Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
H&M
Title:
Becoming Beckham
Category:
Consumer - Online / Long Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Intel
Title:
All Work All Play
Category:
Consumer - Broadcast & Film / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0