The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Branded Social Post / Real-Time Response
Points: 10.0
Pinlist
Agency: DM9DDB / São Paulo
Client: Tok&Stok
Category: Innovation in Social Media
Points: 10.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Craft / Use of Visuals
Points: 10.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft / Writing
Points: 10.0
The Hashtag 500
Agency: Ogilvy / New York
Client: NASCAR
Category: Social Engagement / Community Building
Points: 10.0
Doritos No Choice
Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client: Doritos
Category: Social Engagement / Community Building
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Social Engagement / User-Generated Content
Points: 10.0
Twitter Refugees
Agency: VML South Africa / Cape Town
Client: PASSOP
Category: Branded Social Post / Real-Time Response
Points: 10.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO
Category: Social Media Page by a Brand
Points: 10.0
President of Playlists
Agency: Spotify / New York
Client: Spotify
Category: Branded Social Post / Real-Time Response
Points: 10.0
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Orgasm for all
Agency: Shackleton / Barcelona
Client: Durex
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Mirrors of Racism
Agency: W3haus / São Paulo
Client: NGO Criola
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Episode Leak
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos
Category: Branded Social Post / Branded Social Post - Single
Points: 10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Tok&Stok
Title:
Pinlist
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft / Use of Visuals
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
NASCAR
Title:
The Hashtag 500
Category:
Social Engagement / Community Building
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Doritos
Title:
Doritos No Choice
Category:
Social Engagement / Community Building
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Atados
Title:
Donate the Bars
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
PASSOP
Title:
Twitter Refugees
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Into HBO
Category:
Social Media Page by a Brand
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
President of Playlists
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Durex
Title:
Orgasm for all
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Cheetos
Title:
Cheetos Museum
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
NGO Criola
Title:
Mirrors of Racism
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0