The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington
Client: MailChimp
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 50.0
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion
Category: Innovation in UX / UI / Cross-Channel
Points: 25.0
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity
Category: Innovation in UX / UI / Cross-Channel
Points: 25.0
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco
Category: Craft / Interface Design
Points: 25.0
The History of the Mausoleum of Augustus
Agency: Havas / Milan
Client: FONDAZIONE TIM
Category: Craft / Interface Design
Points: 25.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington
Client: MailChimp
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 25.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Web / Utility
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada
Category: Web / Utility
Points: 15.0
My Sole Story
Agency: AKQA / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur
Client: Nike Greater China
Category: Craft / Dynamic Data Visualization
Points: 15.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi
Category: Cross-Channel / Digital Cross-Channel
Points: 15.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London
Client: Expedia
Category: Mobile / User Experience
Points: 10.0
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 10.0
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco
Category: Mobile / User Experience
Points: 10.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Web / User Experience
Points: 10.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Web / User Experience
Points: 10.0
liv. - Digital Lifestyle Bank
Agency: R/GA / London
Client: Emirates NBD
Category: Mobile / User Experience
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Web / Utility
Points: 2.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army
Category: Innovation in UX / UI / Single Channel
Points: 2.0
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada
Category: Craft / Dynamic Data Visualization
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client: Estadão Newspaper
Category: Craft / Dynamic Data Visualization
Points: 2.0
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco
Category: Craft / Dynamic Data Visualization
Points: 2.0
The New Mobile Workforce
Agency: Havas / San Francisco
Client: Citrix
Category: Craft / Interface Design
Points: 2.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Craft / Interface Design
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear
Category: Web / User Experience
Points: 2.0
The Playable RFP Letter
Agency: Heat / San Francisco
Client: THX
Category: Web / User Experience
Points: 2.0
FlyAnywhere Bike App
Agency: Phenomenon / Los Angeles + Flywheel Sports / New York
Client: Flywheel Sports
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 2.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne
Client: AAMI
Category: Mobile / Utility
Points: 2.0
DIGISEQ
Agency: R/GA / London + DIGISEQ / Uxbridge
Client: DIGISEQ
Category: Mobile / Utility
Points: 2.0
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft
Category: Web / Utility
Points: 2.0
BMW.com
Agency: Jung von Matt AG / Hamburg
Client: BMW AG
Category: Mobile / User Experience
Points: 2.0
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation
Category: Web / User Experience
Points: 2.0
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason
Category: Innovation in UX / UI / Single Channel
Points: 2.0
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation
Category: Web / Utility
Points: 2.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
ShotTracker/KeeMotion
Title:
Autonomous Broadcast Network
Category:
Innovation in UX / UI / Cross-Channel
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
Snaptivity
Title:
Snaptivity
Category:
Innovation in UX / UI / Cross-Channel
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
Banco Bradesco
Title:
next Bank
Category:
Craft / Interface Design
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
FONDAZIONE TIM
Title:
The History of the Mausoleum of Augustus
Category:
Craft / Interface Design
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
Banco Bradesco
Title:
next Bank
Category:
Mobile / Utility
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
Netsafe
Title:
Re:scam
Category:
Web / Utility
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Web / Utility
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Nike Greater China
Title:
My Sole Story
Category:
Craft / Dynamic Data Visualization
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Cross-Channel / Digital Cross-Channel
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Flock
Title:
Flock
Category:
Mobile / Utility
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Visit Britain
Category:
Mobile / User Experience
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
Banco Bradesco
Title:
next Bank
Category:
Mobile / User Experience
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Web / User Experience
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Nosferatu
Category:
Web / User Experience
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
Emirates NBD
Title:
liv. - Digital Lifestyle Bank
Category:
Mobile / User Experience
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Web / Utility
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in UX / UI / Single Channel
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Banco Bradesco
Title:
next Bank
Category:
Craft / Dynamic Data Visualization
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Citrix
Title:
The New Mobile Workforce
Category:
Craft / Interface Design
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Craft / Interface Design
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Web / User Experience
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
THX
Title:
The Playable RFP Letter
Category:
Web / User Experience
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Flywheel Sports
Title:
FlyAnywhere Bike App
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Mobile / Utility
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
DIGISEQ
Title:
DIGISEQ
Category:
Mobile / Utility
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Microsoft
Title:
Course IQ
Category:
Web / Utility
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
BMW AG
Title:
BMW.com
Category:
Mobile / User Experience
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Uber
Title:
Sign Language
Category:
Mobile / Utility
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Yahoo Japan Corporation
Title:
Election in the Dark
Category:
Web / User Experience
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Innovation in UX / UI / Single Channel
Award:
2018 UX / UI Merit Award
Points:
2.0