The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox
Category: Use of Technology / Integration with Social Platforms
Points: 5.0
The Institute Presents: Neurosociety / Media Design and Production
Agency: Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo!
Client: Todomundo!
Category: Innovation in Responsive Environments
Points: 5.0
A Tale of Two Cities
Agency: J. Walter Thompson / India
Client: The Hindu
Category: Innovation in Responsive Environments
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Innovation in Responsive Environments
Points: 5.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Innovation in Responsive Environments
Points: 5.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture
Category: Craft / Dynamic Data Visualization
Points: 5.0
Van Gogh's Bedrooms
Agency: Bluecadet / Philadelphia
Client: Art Institute of Chicago
Category: Craft / Storytelling
Points: 5.0
INO-V8
Agency: i.d.e.a. / San Diego + The Character Shop / Simi Valley
Client: Innovation Alliance
Category: Use of Technology / Integration with Social Platforms
Points: 5.0
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ
Category: User Activation
Points: 5.0
Samsung 4D VR Thrill Ride
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Use of Technology / Virtual Reality (VR)
Points: 5.0
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel
Category: Use of Technology
Points: 5.0
Hū: the spectrum of being
Agency: R/GA / New York
Client: Samsung
Category: User Activation
Points: 5.0
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH
Category: User Activation
Points: 5.0
Samsung Safety Screen
Agency: Leo Burnett / Dubai
Client: Samsung
Category: User Activation
Points: 5.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone
Category: User Activation
Points: 5.0
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client: Samsung Electronics
Category: Use of Technology / Virtual Reality (VR)
Points: 5.0
M.W.
Agency: PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo
Client: YKK AP
Category: Innovation in Responsive Environments
Points: 5.0
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Use of Technology / Integration with Social Platforms
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Todomundo!
Title:
The Institute Presents: Neurosociety / Media Design and Production
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
The Hindu
Title:
A Tale of Two Cities
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Art Institute of Chicago
Title:
Van Gogh's Bedrooms
Category:
Craft / Storytelling
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Innovation Alliance
Title:
INO-V8
Category:
Use of Technology / Integration with Social Platforms
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
Samsung 4D VR Thrill Ride
Category:
Use of Technology / Virtual Reality (VR)
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Samsung
Title:
Hū: the spectrum of being
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Samsung
Title:
Samsung Safety Screen
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Use of Technology / Virtual Reality (VR)
Award:
2017 Responsive Environments Merit Award
Points:
5.0