The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Dynamic Data Visualization
Points: 5.0
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America
Category: Gaming
Points: 5.0
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria)
Category: Websites
Points: 5.0
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue
Category: Self-Promotion
Points: 5.0
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH
Category: Self-Promotion
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth
Category: Self-Promotion
Points: 5.0
The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round
Category: Self-Promotion
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Visual Effects / Animation
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Visual Effects / Animation
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Craft / Visual Effects / Animation
Points: 5.0
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc
Category: Craft / Visual Effects / Animation
Points: 5.0
Orgasm Sound Library
Agency: Proximity / Madrid
Client: BIJOUX INDISCRETS
Category: Craft / Music / Sound
Points: 5.0
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council
Category: Craft / Music / Sound
Points: 5.0
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT
Category: Craft / Dynamic Data Visualization
Points: 5.0
Venmo Micro Hack
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Innovation in Interactive / Online
Points: 5.0
Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour
Category: Innovation in Interactive / Online
Points: 5.0
Virtual Art Sessions
Agency: Google Data Arts Team / San Francisco
Client: Google Data Arts Team
Category: Innovation in Interactive / Online
Points: 5.0
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client: Google Data Arts Team
Category: Innovation in Interactive / Online
Points: 5.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel
Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
Watch Dogs 2
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada
Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's
Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
Adaptoys
Agency: 360i / New York + Axios NYC / New York
Client: Christopher & Dana Reeve Foundation
Category: Innovation in Interactive / Gaming
Points: 5.0
#TwitterHaloWars
Agency: 215 McCann / San Francisco + Twitter / San Francisco
Client: Microsoft Xbox
Category: Innovation in Interactive / Gaming
Points: 5.0
2K Boost
Agency: CP+B / Los Angeles
Client: NBA2K
Category: Innovation in Interactive / Gaming
Points: 5.0
Los Santos Pride
Agency: Garbergs / Stockholm
Client: Stockholm Pride
Category: Innovation in Interactive / Gaming
Points: 5.0
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter
Category: Websites / Utility
Points: 5.0
Pharrell Williams Personal Website
Agency: FiveHundred / New York + i am OTHER / New York
Client: i am OTHER
Category: Websites
Points: 5.0
The Responsible lookbook
Agency: FRED & FARID / Shanghai
Client: Diesel
Category: Websites
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Websites
Points: 5.0
Playing Lynch
Agency: Preacher / Austin + Wild / Vienna
Client: Squarespace
Category: Websites
Points: 5.0
Speak like the Patrón
Agency: We Are Social / Milan
Client: Netflix
Category: Websites / Utility
Points: 5.0
Klarafy
Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client: Klara
Category: Websites / Utility
Points: 5.0
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania
Category: Ambient / Immersive / Digital Installations
Points: 5.0
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo
Client: ESTADAO DIGITAL
Category: Online Advertising / Banners
Points: 5.0
Amnesty Unblocker
Agency: Colenso BBDO / Auckland
Client: Amnesty International
Category: Online Advertising / Banners
Points: 5.0
Periscope Parking Drama
Agency: Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne
Client: Renault
Category: Online Advertising / Banners
Points: 5.0
Passport Challenge
Agency: Mother / London + MediaMonks / Amsterdam
Client: Ikea
Category: Online Advertising / Banners
Points: 5.0
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC
Category: Online Advertising / Interactive Video
Points: 5.0
Stop the Hunger
Agency: Impact BBDO / Dubai
Client: Mars
Category: Online Advertising / Interactive Video
Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company)
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
NIKEiD VR Studio
Agency: R/GA / Buenos Aires
Client: Nike
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Resn
Title:
Resn
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Round & Round
Title:
The Great Trump Escape
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
BIJOUX INDISCRETS
Title:
Orgasm Sound Library
Category:
Craft / Music / Sound
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft / Music / Sound
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Stockholm Pride
Title:
Los Santos Pride
Category:
Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Google Data Arts Team
Title:
Virtual Art Sessions
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Ubisoft Canada
Title:
Watch Dogs 2
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Christopher & Dana Reeve Foundation
Title:
Adaptoys
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
#TwitterHaloWars
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
NBA2K
Title:
2K Boost
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Stockholm Pride
Title:
Los Santos Pride
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Websites / Utility
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Boom 97.3
Title:
Mixtape Of You
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
i am OTHER
Title:
Pharrell Williams Personal Website
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Residente
Title:
Residente
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
UBISOFT
Title:
Predictive World
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Diesel
Title:
The Responsible lookbook
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Squarespace
Title:
Playing Lynch
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Netflix
Title:
Speak like the Patrón
Category:
Websites / Utility
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix Netflip
Category:
Websites / Utility
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Klara
Title:
Klarafy
Category:
Websites / Utility
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Webby Awards
Title:
Typevoice
Category:
Websites / Utility
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Scania
Title:
The Scania Clock
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Amnesty Unblocker
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Renault
Title:
Periscope Parking Drama
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Ikea
Title:
Passport Challenge
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
KFC
Title:
Shakin' Shakin'
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Mars
Title:
Stop the Hunger
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
NIKEiD VR Studio
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
