The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe
Category: Social Engagement / Community Building
Points: 5.0
Snap King
Agency: DAVID / Buenos Aires
Client: Burger King®
Category: Social Engagement / User-Generated Content
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung
Category: Social Engagement / User-Generated Content
Points: 5.0
#BallersIntroContest
Agency: 360i / New York
Client: HBO
Category: Social Engagement / User-Generated Content
Points: 5.0
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France
Category: Social Engagement / User-Generated Content
Points: 5.0
Premmie Proud
Agency: BWM Dentsu / Sydney
Client: BabyLove
Category: Social Engagement / User-Generated Content
Points: 5.0
Like my addiction
Agency: BETC / Paris
Client: Addict Aide
Category: Social Engagement / Community Building
Points: 5.0
#MYNEOLABEL
Agency: iris / London
Client: adidas neo
Category: Social Engagement / Community Building
Points: 5.0
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO
Category: Social Engagement / Community Building
Points: 5.0
Keep Dancing Orlando
Agency: Push / Orlando + Deeb Studios / Orlando
Client: The Orlando Community
Category: Social Engagement / Community Building
Points: 5.0
Ponle Acento
Agency: LatinWorks / Austin
Client: Major League Baseball
Category: Social Engagement / Community Building
Points: 5.0
Meet Sandile
Agency: Joe Public United / Johannesburg + Native VML / Johannesburg
Client: Nedbank
Category: Social Engagement / Community Building
Points: 5.0
A Table to End Hunger
Agency: McCann / Sydney
Client: The Hunger Project Australia
Category: Social Engagement / Community Building
Points: 5.0
Narcos Manhunt
Agency: Kolle Rebbe GmbH / Hamburg
Client: Netflix
Category: Social Engagement / Community Building
Points: 5.0
Santa Project
Agency: FigliuloandPartners / New York
Client: Macy's Inc
Category: Social Engagement / Community Building
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas
Category: Social Engagement / User-Generated Content
Points: 5.0
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo
Category: Social Engagement / Community Building
Points: 5.0
GAY TURTLE
Agency: TBWA\ / Istanbul
Client: Amnesty International
Category: Social Engagement / Community Building
Points: 5.0
President of Playlists
Agency: Spotify / New York
Client: Spotify
Category: Craft / Writing
Points: 5.0
Like my addiction
Agency: BETC / Paris
Client: Addict Aide
Category: Craft / Use of Visuals
Points: 5.0
Netflix: The OA
Agency: Carrot Creative / Brooklyn, NY
Client: Netflix
Category: Craft / Use of Visuals
Points: 5.0
Graffiti Alley InstaTour
Agency: Havas Canada / Toronto
Client: Heritage Toronto
Category: Craft / Use of Visuals
Points: 5.0
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google
Category: Craft / Use of Visuals
Points: 5.0
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe
Category: Craft / Use of Visuals
Points: 5.0
Venmo Micro Hack
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Innovation in Social Media
Points: 5.0
Valspar's Pinterest Analyzer
Agency: FCB / Chicago
Client: Valspar Corporation
Category: Innovation in Social Media
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Innovation in Social Media
Points: 5.0
Safe News
Agency: Dentsu Indonesia / Jakarta
Client: Safe News Indonesia
Category: Innovation in Social Media
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
The Swim Reaper
Agency: FCB New Zealand / Auckland
Client: Water Safety New Zealand
Category: Social Media Page by a Brand
Points: 5.0
In-a-Snap
Agency: BBDO / New York
Client: Lowe's
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Female Recruitment
Agency: Rothco / Dublin
Client: Defence Forces
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Holiday Wishes
Agency: Red Tettemer O'Connell + Partners / Philadelphia
Client: Reyka Vodka
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Free The Speech
Agency: KING / Stockholm
Client: Ministry for Foreign Affairs
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam
Client: Holland Casino
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Project Consent
Agency: Juniper Park\TBWA / Toronto
Client: Project Consent
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour
Category: Social Media Page by a Brand
Points: 5.0
Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
DeleteToFeed
Agency: The Martin Agency / Richmond + MediaMonks / New York
Client: Land O' Lakes
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Burger King®
Title:
Snap King
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
HBO
Title:
#BallersIntroContest
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
BabyLove
Title:
Premmie Proud
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
The Orlando Community
Title:
Keep Dancing Orlando
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Nedbank
Title:
Meet Sandile
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
The Hunger Project Australia
Title:
A Table to End Hunger
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Netflix
Title:
Narcos Manhunt
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Macy's Inc
Title:
Santa Project
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
momondo
Title:
The DNA Journey
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Spotify
Title:
President of Playlists
Category:
Craft / Writing
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Brooks Running
Title:
Rule40
Category:
Craft / Writing
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix: The OA
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Heritage Toronto
Title:
Graffiti Alley InstaTour
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Google
Title:
Olympics News Lab at Google
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Valspar Corporation
Title:
Valspar's Pinterest Analyzer
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Safe News Indonesia
Title:
Safe News
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Water Safety New Zealand
Title:
The Swim Reaper
Category:
Social Media Page by a Brand
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Defence Forces
Title:
Female Recruitment
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Reyka Vodka
Title:
Holiday Wishes
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Ministry for Foreign Affairs
Title:
Free The Speech
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Holland Casino
Title:
Holland Casino Tram Roulette
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Project Consent
Title:
Project Consent
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
#BreakTheGame
Category:
Social Media Page by a Brand
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Land O' Lakes
Title:
DeleteToFeed
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Google
Title:
Olympics News Lab at Google
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
