The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Starving Artists
Agency: BBDO / New York
Client: Mars Chocolate North America - Snickers Crisper
Category: Custom Content
Points: 5.0
Alive Spots
Agency: BBH India / Mumbai + Black Sheep Live / Mumbai
Client: Abbott India
Category: Innovation in Radio
Points: 5.0
Candy Class
Agency: Grey India / Gurgaon
Client: Radio City 91.1 FM
Category: Innovation in Radio
Points: 5.0
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Craft / Writing - Single
Points: 5.0
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Craft / Writing - Single
Points: 5.0
The Everyman Meal - Coloured Weights
Agency: Ogilvy & Mather / Johannesburg
Client: KFC
Category: Craft / Writing - Single
Points: 5.0
You Should Have Called - Email
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom
Category: Craft / Writing - Single
Points: 5.0
Every Pixel Counts (Bunch)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Next Awards
Category: Craft / Writing - Single
Points: 5.0
The Everyman Meal - Cherry Lip Balm
Agency: Ogilvy & Mather / Johannesburg
Client: KFC
Category: Craft / Writing - Single
Points: 5.0
Election FM
Agency: Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco
Client: Rock the Vote
Category: Experiential Radio
Points: 5.0
Keith
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK
Category: Broadcast / Any Length - Single
Points: 5.0
Every Pixel Counts (spots seq 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Next Awards
Category: Broadcast / Any Length - Campaign
Points: 5.0
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen
Category: Broadcast / Any Length - Campaign
Points: 5.0
Travel before its not fun anymore
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Flight Centre
Category: Broadcast / Any Length - Campaign
Points: 5.0
Honestly Good Prices
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK
Category: Broadcast / Any Length - Campaign
Points: 5.0
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Broadcast / Any Length - Single
Points: 5.0
Berlin
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Broadcast / Any Length - Single
Points: 5.0
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Broadcast / Any Length - Single
Points: 5.0
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel
Category: Broadcast / Any Length - Single
Points: 5.0
Love At First Wash - Barking Puppy
Agency: DDB / Dubai
Client: Henkel
Category: Broadcast / Any Length - Single
Points: 5.0
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen
Category: Broadcast / Any Length - Single
Points: 5.0
Opel Follow Assist
Agency: Scholz & Friends / Hamburg
Client: ADAM Opel AG
Category: Broadcast / Any Length - Single
Points: 5.0
BMW Original Parts
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client: BMW South Africa
Category: Broadcast / Any Length - Campaign
Points: 5.0
Make Sense Of Music: Singers
Agency: Bates CHI Indonesia / Jakarta + Fuse Adventures in Audio / Singapore
Client: IMI - School of Creative Arts (SOCA)
Category: Craft / Direction - Single
Points: 5.0
Client:
Mars Chocolate North America - Snickers Crisper
Title:
Starving Artists
Category:
Custom Content
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Abbott India
Title:
Alive Spots
Category:
Innovation in Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Radio City 91.1 FM
Title:
Candy Class
Category:
Innovation in Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Hamburg
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Cologne
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
KFC
Title:
The Everyman Meal - Coloured Weights
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Vodacom
Title:
You Should Have Called - Email
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
D&AD Next Awards
Title:
Every Pixel Counts (Bunch)
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
KFC
Title:
The Everyman Meal - Cherry Lip Balm
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
RADIO XXI
Title:
GO MONO
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Samsung
Title:
Can't Stop
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
89 FM
Title:
Truth Detector
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Rock the Vote
Title:
Election FM
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen HK
Title:
Keith
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
D&AD Next Awards
Title:
Every Pixel Counts (spots seq 1)
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Travel before its not fun anymore
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen HK
Title:
Honestly Good Prices
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Hamburg
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Berlin
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Cologne
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Henkel
Title:
Love At First Wash - Date Night
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Henkel
Title:
Love At First Wash - Barking Puppy
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
BMW South Africa
Title:
BMW Original Parts
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0