The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dragon Spotting for Disney's Pete's Dragon
Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client: The Walt Disney Company
Category: Use of Technology / Augmented Reality
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Websites
Points: 5.0
It’s Time To Shine Challenge
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Alpargatas - Mizuno
Category: Gaming
Points: 5.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Gaming
Points: 5.0
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard
Category: Use of Technology
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Use of Technology
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung
Category: Use of Technology
Points: 5.0
Public Health England - Change 4 Life - Sugar Smart
Agency: M&C Saatchi / London
Client: Public Health England - Change 4 Life
Category: Use of Technology
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG
Category: Use of Technology
Points: 5.0
Mr. Bear Driver
Agency: Publicis Romania / Bucharest + Nurun Romania / Bucharest
Client: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Category: Use of Technology
Points: 5.0
A Tale of Two Cities
Agency: J. Walter Thompson / India
Client: The Hindu
Category: Publications
Points: 5.0
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich
Client: Ötztal Tourismus
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client: Singtel
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Smile Lock Outlet
Agency: DENTSU INC. / Tokyo
Client: TOYOTA
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
BLIND CAP
Agency: CHEIL WORLDWIDE / SPAIN
Client: SAMSUNG
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
HELPMET
Agency: BBDO / Bangkok
Client: Thai Health Promotion Foundation
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles
Client: Unicef
Category: Craft / Visual Effects / Animation
Points: 5.0
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Craft / Dynamic Data Visualization
Points: 5.0
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft
Category: Craft / Dynamic Data Visualization
Points: 5.0
Cinema to go
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France
Category: Innovation in Mobile
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas
Category: Utility
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Websites
Points: 5.0
Science4Refugees - ResearchBuddies
Agency: Interone BBDO / Munich
Client: Euraxess - Researchers in Motion
Category: Websites
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Websites
Points: 5.0
Skip Friday 13
Agency: Impact BBDO / Dubai
Client: La Libanaise Des Jeux
Category: Websites
Points: 5.0
Read to unlock
Agency: KING / Stockholm
Client: Berättarministeriet
Category: Applications
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Applications
Points: 5.0
#BeFearless
Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow
Client: Samsung Electronics
Category: Applications
Points: 5.0
Cinema to go
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France
Category: Applications
Points: 5.0
Digital Goldfish Scooping
Agency: DENTSU INC. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: Samsung Electronics
Category: Applications
Points: 5.0
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles
Client: Unicef
Category: Mobile Advertising
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Utility
Points: 5.0
The Train Brain Project
Agency: Kärnhuset / Stockholm
Client: Stockholmståg
Category: Utility
Points: 5.0
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo
Client: ESTADAO DIGITAL
Category: Mobile Advertising
Points: 5.0
Venmo Micro Hack
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Mobile Advertising
Points: 5.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Mobile Advertising
Points: 5.0
Don't Skip Your Prostate
Agency: J. Walter Thompson / New York
Client: Vice Media
Category: Mobile Advertising
Points: 5.0
Eyes on Gigi
Agency: KBS / New York + Serviceplan / Munich
Client: BMW
Category: Mobile Advertising
Points: 5.0
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited
Category: Applications
Points: 5.0
Client:
The Walt Disney Company
Title:
Dragon Spotting for Disney's Pete's Dragon
Category:
Use of Technology / Augmented Reality
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Alpargatas - Mizuno
Title:
It’s Time To Shine Challenge
Category:
Gaming
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
VISA Rushcard
Title:
Change Perspective
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Réno-Dépôt
Title:
Live Swatches
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Public Health England - Change 4 Life
Title:
Public Health England - Change 4 Life - Sugar Smart
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
AKQA
Title:
The Snow Fox
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Title:
Mr. Bear Driver
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
The Hindu
Title:
A Tale of Two Cities
Category:
Publications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
TOYOTA
Title:
Smile Lock Outlet
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
SAMSUNG
Title:
BLIND CAP
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Thai Health Promotion Foundation
Title:
HELPMET
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
AKQA
Title:
The Snow Fox
Category:
Self-Promotion
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Dynamic Data Visualization
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Air France
Title:
Cinema to go
Category:
Innovation in Mobile
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Utility
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Euraxess - Researchers in Motion
Title:
Science4Refugees - ResearchBuddies
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
La Libanaise Des Jeux
Title:
Skip Friday 13
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Berättarministeriet
Title:
Read to unlock
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Reno-Dépôt
Title:
Live Swatches
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
#BeFearless
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Air France
Title:
Cinema to go
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
Digital Goldfish Scooping
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Unicef
Title:
Unfairy Tales
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Utility
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Stockholmståg
Title:
The Train Brain Project
Category:
Utility
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Taco Bell
Title:
TacoBot
Category:
Utility
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Vice Media
Title:
Don't Skip Your Prostate
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
WD-40
Title:
Haunted Door
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
Can't Stop
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
BMW
Title:
Eyes on Gigi
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
