The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree
Category: Broadcast / Short Form - Single
Points: 5.0
Slip Up
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto
Category: Broadcast / Short Form - Single
Points: 5.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara + Official Productions / Los Angeles
Client: Intel
Category: Broadcast / Short Form - Single
Points: 5.0
Stress Tested For Women
Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles
Client: Secret Deodorant (P&G)
Category: Broadcast / Short Form - Campaign
Points: 5.0
Human Made Stories
Agency: Valenstein & Fatt / London
Client: Volvo
Category: Broadcast / Short Form - Campaign
Points: 5.0
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum
Category: Broadcast / Long Form - Single
Points: 5.0
38 Years Later
Agency: J. Walter Thompson Puerto Rico / San Juan, PR
Client: Triple S
Category: Broadcast / Long Form - Single
Points: 5.0
The Toycracker: A Mini-Musical Spectacular
Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles
Client: Target
Category: Broadcast / Long Form - Single
Points: 5.0
The Mermaid
Agency: Publicis Conseil / Paris
Client: SNSM - National Maritime Rescue Organization
Category: Film / Cinema / Fiction
Points: 5.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet
Category: Film / Cinema / Fiction
Points: 5.0
Unbroken Ground
Agency: Farm League / Venice
Client: Patagonia
Category: Film / Cinema / Non-Fiction / Documentary
Points: 5.0
License to Operate
Agency: Omelet / Los Angeles
Client: A Better Los Angeles
Category: Film / Cinema / Non-Fiction / Documentary
Points: 5.0
Gefilus - The lick-hiker's guide to inner strength
Agency: hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki
Client: Valio Oy
Category: Film / Cinema / Non-Fiction / Documentary
Points: 5.0
#MakeWhatsNext
Agency: McCann / New York + Hungry Man / New York + Union Editorial / New York
Client: Microsoft
Category: Online / Short Form - Single
Points: 5.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Online / Short Form - Single
Points: 5.0
Blind Love
Agency: LG2 / Montreal + 1one / Montréal + Apollo / Montréal + Touché! / Montréal
Client: Tourisme Québec
Category: Online / Short Form - Single
Points: 5.0
Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker
Category: Online / Short Form - Single
Points: 5.0
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems
Category: Online / Short Form - Single
Points: 5.0
The Rundead
Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Online / Short Form - Single
Points: 5.0
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club
Category: Online / Short Form - Single
Points: 5.0
Unfairy Tales - Ivine And Pillow
Agency: 180LA / Santa Monica + Consulado / Sao Paulo
Client: UNICEF
Category: Online / Short Form - Single
Points: 5.0
Care Counts
Agency: DigitasLBi / Chicago
Client: Whirlpool
Category: Online / Short Form - Single
Points: 5.0
TOTTORI WEST -FAMILY TIME TEST-
Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo
Client: Tottori Prefecture Western Region Promotion Council
Category: Online / Short Form - Single
Points: 5.0
The Line Up Song
Agency: FP7/CAI / Cairo
Client: Coca Cola
Category: Online / Short Form - Single
Points: 5.0
Audi - The Comeback
Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg
Client: Audi
Category: Online / Short Form - Single
Points: 5.0
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation
Category: Online / Short Form - Single
Points: 5.0
Unlimited Together
Agency: Wieden+Kennedy / New York + Dommsday / LA
Client: Nike and Jordan Brand
Category: Online / Short Form - Single
Points: 5.0
All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2
Category: Online / Short Form - Single
Points: 5.0
Unimpossible FIlms
Agency: BBDO / New York
Client: GE
Category: Online / Short Form - Campaign
Points: 5.0
humanLIMITS
Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York
Client: Coors Light
Category: Online / Short Form - Campaign
Points: 5.0
Motability
Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London
Client: Volkswagen
Category: Online / Short Form - Campaign
Points: 5.0
Sausage Dome
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA
Client: Johnsonville
Category: Online / Short Form - Campaign
Points: 5.0
From Deadpool With Love
Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles
Client: 20th Century Fox
Category: Online / Short Form - Campaign
Points: 5.0
Indomitable
Agency: Van's General Store / New York
Client: Cadillac
Category: Online / Long Form - Single
Points: 5.0
The Family
Agency: Very Agency / Copenhagen + New Land / Copenhagen + beOn / Copenhagen
Client: Ford Denmark
Category: Online / Long Form - Single
Points: 5.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Online / Long Form - Single
Points: 5.0
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Chromosphere / Los Angeles + Broad Reach Pictures / Los Angeles
Client: Lyft
Category: Online / Long Form - Single
Points: 5.0
The Escape
Agency: Geisel Productions / New York + Anonymous Content / Los Angeles
Client: BMW
Category: Online / Long Form - Single
Points: 5.0
Margot vs. Lily
Agency: Wieden+Kennedy / Portland + RSA Films / Los Angeles
Client: NikeWomen
Category: Online / Long Form - Campaign
Points: 5.0
Been There, Made That
Agency: Publicis / Seattle
Client: Visit Seattle
Category: Online / Long Form - Campaign
Points: 5.0
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client: Ubisoft
Category: Online / Long Form - Campaign
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale
Category: Online / Live Webcast
Points: 5.0
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America
Category: Online / Live Webcast
Points: 5.0
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum
Category: Online / Live Webcast
Points: 5.0
Spring
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client: Waitrose
Category: Online / Live Webcast
Points: 5.0
Airbnb's National Parks Backyards
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb, Inc.
Category: Online / Live Webcast
Points: 5.0
False Alarm
Agency: Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London
Client: Universal /Republic Records In Association With Intel
Category: Music Videos
Points: 5.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Slip Up
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Secret Deodorant (P&G)
Title:
Stress Tested For Women
Category:
Broadcast / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Volvo
Title:
Human Made Stories
Category:
Broadcast / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Mondelēz International / Stride Gum
Title:
Stride Gum Presents Heaven Sent
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Triple S
Title:
38 Years Later
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Target
Title:
The Toycracker: A Mini-Musical Spectacular
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
SNSM - National Maritime Rescue Organization
Title:
The Mermaid
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Patagonia
Title:
Unbroken Ground
Category:
Film / Cinema / Non-Fiction / Documentary
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
A Better Los Angeles
Title:
License to Operate
Category:
Film / Cinema / Non-Fiction / Documentary
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Valio Oy
Title:
Gefilus - The lick-hiker's guide to inner strength
Category:
Film / Cinema / Non-Fiction / Documentary
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft
Title:
#MakeWhatsNext
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Tourisme Québec
Title:
Blind Love
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Motion Poems
Title:
How Do You Raise A Black Child
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Brooks Running
Title:
The Rundead
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
UNICEF
Title:
Unfairy Tales - Ivine And Pillow
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Whirlpool
Title:
Care Counts
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Tottori Prefecture Western Region Promotion Council
Title:
TOTTORI WEST -FAMILY TIME TEST-
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Coca Cola
Title:
The Line Up Song
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Audi
Title:
Audi - The Comeback
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
TV2
Title:
All that we share
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Coors Light
Title:
humanLIMITS
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Motability
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Johnsonville
Title:
Sausage Dome
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
20th Century Fox
Title:
From Deadpool With Love
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Cadillac
Title:
Indomitable
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Ford Denmark
Title:
The Family
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
H&M
Title:
Come Together
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
BMW
Title:
The Escape
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
NikeWomen
Title:
Margot vs. Lily
Category:
Online / Long Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Visit Seattle
Title:
Been There, Made That
Category:
Online / Long Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Category:
Online / Long Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Mondelēz International / Stride Gum
Title:
Stride Gum Presents Heaven Sent
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Waitrose
Title:
Spring
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Airbnb, Inc.
Title:
Airbnb's National Parks Backyards
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Universal /Republic Records In Association With Intel
Title:
False Alarm
Category:
Music Videos
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Netflix
Title:
Speak like the Patrón
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung
Title:
Voices of Life
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
