The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
The Cognitive Collection designed by Jason Grech + IBM Watson
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: IBM
Category: Community Building
Points: 5.0
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel
Category: Brand Voice
Points: 5.0
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue
Category: Brand Voice
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Brand Voice
Points: 5.0
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene
Category: Brand Voice
Points: 5.0
Sign Their Yearbook
Agency: Volt / Stockholm
Client: New Yorkers Against Gun Violence
Category: Brand Voice
Points: 5.0
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client: Football Federation of Australia
Category: Brand Voice
Points: 5.0
Photo Without Borders
Agency: Leo Burnett Mexico / Mexico City
Client: Corona
Category: Brand Voice
Points: 5.0
My First Women's Day
Agency: WMcCann / Rio de Janeiro
Client: L'Oréal Paris
Category: Reputation Management
Points: 5.0
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO
Category: Real-Time Response / Activity / Crisis Communications
Points: 5.0
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef
Category: Real-Time Response / Activity / Crisis Communications
Points: 5.0
Creating Cupfusion
Agency: Ketchum / Washington, D.C.
Client: The Hershey Company
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon
Category: Community Building
Points: 5.0
OOOHLYMPICS
Agency: Officer & Gentleman / Madrid
Client: Pornhub
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
TRUMP
Agency: Memac Ogilvy Advize / Amman
Client: Royal Jordanian
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz
Category: Integrated Campaign
Points: 5.0
The Last Mask
Agency: J. Walter Thompson Colombia / Bogota
Client: Natalia Ponce de Leon Foundation
Category: Integrated Campaign
Points: 5.0
Adidas Odds
Agency: Taproot Dentsu / Mumbai
Client: Adidas
Category: Integrated Campaign
Points: 5.0
Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town
Client: Sanlam
Category: Integrated Campaign
Points: 5.0
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Integrated Campaign
Points: 5.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION
Category: Innovation in Public Relations
Points: 5.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind
Category: Innovation in Public Relations
Points: 5.0
Concepción
Agency: Leo Burnett / Bogota
Client: Leo Burnett Colombia
Category: Innovation in Public Relations
Points: 5.0
Give a Beep
Agency: Edelman Deportivo / Stockholm
Client: Hövding
Category: Innovation in Public Relations
Points: 5.0
The Virgin America First Class Shoe
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Airlines
Category: Events & Experiential
Points: 5.0
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016
Category: Media Relations
Points: 5.0
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client: Football Federation of Australia
Category: Media Relations
Points: 5.0
Girls of Paradise
Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris
Client: Mouvement du Nid
Category: Media Relations
Points: 5.0
Summer Wonderland
Agency: Host / Sydney
Client: Air New Zealand
Category: Media Relations
Points: 5.0
#MakeADogsDay
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America
Category: Media Relations
Points: 5.0
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client: TANIZAWA
Category: Events & Experiential
Points: 5.0
#MakeADogsBlackFriday
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America and REI
Category: Events & Experiential
Points: 5.0
#LeyDeMierda (#ShitLaw)
Agency: GarnierBBDO / San José
Client: Territorio de Zaguates
Category: Events & Experiential
Points: 5.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Events & Experiential
Points: 5.0
Blamé
Agency: Juniper Park\TBWA / Toronto
Client: YWCA Canada
Category: Events & Experiential
Points: 5.0
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel
Category: Media Relations
Points: 5.0
Analog
Agency: MullenLowe / Boston
Client: American Greetings
Category: Events & Experiential
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Events & Experiential
Points: 5.0
Toddlers Kill
Agency: McCann / New York
Client: The Brady Campaign
Category: Events & Experiential
Points: 5.0
Device Like No Other
Agency: MullenLowe / Boston
Client: American Greetings
Category: Events & Experiential
Points: 5.0
BRAVE CUT
Agency: MCCANN / BUCHAREST
Client: FUNDATIA RENASTEREA
Category: Events & Experiential
Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company)
Category: Community Building
Points: 5.0
What Family Means
Agency: NBS / Rio de Janeiro
Client: Houaiss Dictionary
Category: Community Building
Points: 5.0
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
IBM
Title:
The Cognitive Collection designed by Jason Grech + IBM Watson
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Pantene
Title:
#DadDo
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
New Yorkers Against Gun Violence
Title:
Sign Their Yearbook
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Corona
Title:
Photo Without Borders
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
JetBlue
Title:
FlyBabies
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
L'Oréal Paris
Title:
My First Women's Day
Category:
Reputation Management
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Real-Time Response / Activity / Crisis Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Unicef
Title:
Unfairy Tales
Category:
Real-Time Response / Activity / Crisis Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
The Hershey Company
Title:
Creating Cupfusion
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Pornhub
Title:
OOOHLYMPICS
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Royal Jordanian
Title:
TRUMP
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Natalia Ponce de Leon Foundation
Title:
The Last Mask
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Adidas
Title:
Adidas Odds
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Sanlam
Title:
Conspicuous Savers - Integrated Online - National Savings Month
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Leo Burnett Colombia
Title:
Concepción
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Hövding
Title:
Give a Beep
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Virgin America Airlines
Title:
The Virgin America First Class Shoe
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Air New Zealand
Title:
Summer Wonderland
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Subaru of America
Title:
#MakeADogsDay
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Cigna
Title:
TV Doctors of America
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Subaru of America and REI
Title:
#MakeADogsBlackFriday
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Territorio de Zaguates
Title:
#LeyDeMierda (#ShitLaw)
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
YWCA Canada
Title:
Blamé
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
American Greetings
Title:
Analog
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
The Brady Campaign
Title:
Toddlers Kill
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
American Greetings
Title:
Device Like No Other
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
FUNDATIA RENASTEREA
Title:
BRAVE CUT
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Houaiss Dictionary
Title:
What Family Means
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Samsung
Title:
#BeTheirEyes
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
