The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland
Client: Auckland City Council
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Do You See That Doggie in the Shelter?
Agency: DDB Group / Singapore
Client: Society for the Prevention of Cruelty to Animals (SPCA)
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG)
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
SHE’S A LADY
Agency: FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM
Client: H&M
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
White Christmas
Agency: Boys and Girls / Dublin + Windmill Lane / Dublin
Client: Amnesty International
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Afsa's Theme
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Holoquarium
Agency: Leo Burnett Germany / Frankfurt
Client: Frankfurt Zoo
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Operation Better
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation
Category: Print / Flat & Dimensional
Points: 5.0
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo
Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Category: Print / Flat & Dimensional
Points: 5.0
Addressing The Problem
Agency: OgilvyOne / London
Client: What 3 Words
Category: Print / Flat & Dimensional
Points: 5.0
HEAT TECH WINDOW
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client: UNIQLO
Category: Print / Flat & Dimensional
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Print / Flat & Dimensional
Points: 5.0
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg
Client: South African Breweries
Category: Print / Flat & Dimensional
Points: 5.0
Print Ad Blocker
Agency: MullenLowe Brindfors / Stockholm + Golin / Stockholm
Client: Telenor Företag
Category: Print / Flat & Dimensional
Points: 5.0
IKEA It's that affordable PRICE TAGs
Agency: Memac Ogilvy / Dubai
Client: IKEA Saudi Arabia
Category: Print / Flat & Dimensional
Points: 5.0
The Daily Catch
Agency: Serviceplan / Munich
Client: METRO
Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Sugar Detox
Agency: Marcel / Paris
Client: Intermarché
Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
The Hidden Car Crash Wine Label
Agency: Leo Burnett / Moscow
Client: Uber
Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Whopper Exchange
Agency: AKQA / São Paulo
Client: Burger King
Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
The Refugee Collection
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Refugees International Japan
Category: Ambient / P.O.P. & In-Store - Campaign
Points: 5.0
Whopper Sign
Agency: DAVID / Miami
Client: Burger King
Category: Ambient / P.O.P. & In-Store - Campaign
Points: 5.0
Mirrors of Racism
Agency: W3haus / São Paulo
Client: NGO CRIOLA
Category: Ambient / Billboards & Transit - Single
Points: 5.0
Picnic Blanket
Agency: Rosapark / Paris
Client: Fruits and Wine
Category: Ambient / Billboards & Transit - Single
Points: 5.0
The Rainwater Drinking Fountain
Agency: WMcCann / Rio de Janeiro
Client: Água Mineral Crystal / Coca-Cola Brasil
Category: Ambient / Billboards & Transit - Single
Points: 5.0
Supporters all the way
Agency: FRED & FARID / Paris
Client: Société Générale
Category: Ambient / Billboards & Transit - Campaign
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute
Category: Ambient / Immersive / Installations
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Ambient / Immersive / Installations
Points: 5.0
SMS Last Words
Agency: Havas Worldwide / Shanghai
Client: Global Road Safety Partnership
Category: Ambient / Immersive / Installations
Points: 5.0
Apartment Stores
Agency: Nurun / Paris
Client: Delamaison
Category: Ambient / Immersive / Installations
Points: 5.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone
Category: Ambient / Immersive / Installations
Points: 5.0
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo
Category: Ambient / Immersive / Installations
Points: 5.0
25m2 Syria
Agency: POL / Oslo
Client: NRK TV-aksjonen & IKEA
Category: Ambient / Immersive / Installations
Points: 5.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Ambient / Immersive / Installations
Points: 5.0
GAYNZ
Agency: TBWA\ / Melbourne
Client: ANZ
Category: Ambient / Immersive / Installations
Points: 5.0
Cages
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet
Category: Ambient / Immersive / Installations
Points: 5.0
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos
Category: Ambient / Live Events
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia
Category: Ambient / Live Events
Points: 5.0
Anti-Rival Vaccine
Agency: Ogilvy Brasil / São Paulo + Hungry Man / São Paulo + Jamute / Curitiba
Client: BandSports
Category: Ambient / Live Events
Points: 5.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Ambient / Live Events
Points: 5.0
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos
Category: Digital / Websites, Mobile, & Banners
Points: 5.0
#ReadingforROOTS
Agency: 360i / New York
Client: A&E - HISTORY
Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Nike On Demand
Agency: R/GA / London
Client: Nike
Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Society for the Prevention of Cruelty to Animals (SPCA)
Title:
Do You See That Doggie in the Shelter?
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
H&M
Title:
SHE’S A LADY
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Amnesty International
Title:
White Christmas
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
YouTube Music
Title:
Afsa's Theme
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Frankfurt Zoo
Title:
Holoquarium
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Hyundai Motor America
Title:
Operation Better
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
What 3 Words
Title:
Addressing The Problem
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tiger Beer
Title:
Air-Ink
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
UNIQLO
Title:
HEAT TECH WINDOW
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
South African Breweries
Title:
The SAB Spike Detector Coaster
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Telenor Företag
Title:
Print Ad Blocker
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
IKEA Saudi Arabia
Title:
IKEA It's that affordable PRICE TAGs
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
METRO
Title:
The Daily Catch
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Uber
Title:
The Hidden Car Crash Wine Label
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Exchange
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Refugees International Japan
Title:
The Refugee Collection
Category:
Ambient / P.O.P. & In-Store - Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Sign
Category:
Ambient / P.O.P. & In-Store - Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
NGO CRIOLA
Title:
Mirrors of Racism
Category:
Ambient / Billboards & Transit - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Fruits and Wine
Title:
Picnic Blanket
Category:
Ambient / Billboards & Transit - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Água Mineral Crystal / Coca-Cola Brasil
Title:
The Rainwater Drinking Fountain
Category:
Ambient / Billboards & Transit - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Société Générale
Title:
Supporters all the way
Category:
Ambient / Billboards & Transit - Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Global Road Safety Partnership
Title:
SMS Last Words
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Delamaison
Title:
Apartment Stores
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Volvo
Title:
Highway Robbery
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
NRK TV-aksjonen & IKEA
Title:
25m2 Syria
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Cages
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
BandSports
Title:
Anti-Rival Vaccine
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
A&E - HISTORY
Title:
#ReadingforROOTS
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Nike
Title:
Nike On Demand
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
