The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Great Escape
Agency: Jung von Matt / Limmat / Zurich
Client: Graubuenden Ferien
Category: Consumer - Architecture / Architecture
Points: 5.0
Play the Bridge
Agency: Special / Auckland
Client: 2degrees
Category: Consumer - Architecture / Architecture
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO
Category: Consumer - Architecture / Architecture
Points: 5.0
KFC Soundbite
Agency: Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg
Client: KFC
Category: Consumer - Immersive / Retail
Points: 5.0
CoDriver
Agency: Isobar / Melbourne
Client: General Motors
Category: Consumer - Immersive / Trade Shows
Points: 5.0
Symphony From an Unexpected Place
Agency: One Green Bean / Sydney + The White Agency / Sydney
Client: Lion Nathan - James Boag
Category: Consumer - Immersive / Exhibitions
Points: 5.0
The First Accessible Brand Film. Siemens Home Appliances.
Agency: Heimat / Hamburg
Client: BSH Hausgeräte GmbH
Category: Consumer - Immersive / Commercial / Private / Other
Points: 5.0
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu
Category: Consumer - Immersive / Commercial / Private / Other
Points: 5.0
CSIRO Infinity
Agency: REBORN. / Sydney
Client: CSIRO
Category: CSR - Architecture / Architecture
Points: 5.0
The Talking Doorbells
Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano
Client: FAI – Fondo Ambiente Italiano
Category: Non-Profit - Architecture / Architecture
Points: 5.0
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Agency: Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical
Client: Daimler
Category: Innovation - Use of Technology / Use of Technology
Points: 5.0
Made with Code LED Dress
Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London
Client: Google
Category: Innovation - Use of Technology / Use of Technology
Points: 5.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs
Category: Innovation - Use of Technology / Use of Technology
Points: 5.0
Target Open House
Agency: Local Projects / New York
Client: Target
Category: Consumer - Immersive / Retail
Points: 5.0
Client:
Graubuenden Ferien
Title:
The Great Escape
Category:
Consumer - Architecture / Architecture
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Architecture / Architecture
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Architecture / Architecture
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
KFC
Title:
KFC Soundbite
Category:
Consumer - Immersive / Retail
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
General Motors
Title:
CoDriver
Category:
Consumer - Immersive / Trade Shows
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
Lion Nathan - James Boag
Title:
Symphony From an Unexpected Place
Category:
Consumer - Immersive / Exhibitions
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
BSH Hausgeräte GmbH
Title:
The First Accessible Brand Film. Siemens Home Appliances.
Category:
Consumer - Immersive / Commercial / Private / Other
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Love
Category:
Consumer - Immersive / Commercial / Private / Other
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
CSIRO
Title:
CSIRO Infinity
Category:
CSR - Architecture / Architecture
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
FAI – Fondo Ambiente Italiano
Title:
The Talking Doorbells
Category:
Non-Profit - Architecture / Architecture
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
Daimler
Title:
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code LED Dress
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Merit Award
Points:
5.0