The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania
Category: Experiential / Events & Competitions
Points: 10.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft
Category: Experiential / Installations
Points: 10.0
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene
Category: Integrated Branding
Points: 10.0
Where Life Happens
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA
Category: Integrated Branding
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Integrated Branding / Integrated Online
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Integrated Branding / Integrated Online
Points: 10.0
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society
Category: Craft / Illustration - Campaign
Points: 10.0
Project Literacy
Agency: FCB Inferno / London
Client: Pearson
Category: Craft / Animation - Campaign
Points: 10.0
Snickers Live
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers
Category: Innovation in Cross-Platform / Integrated Branding
Points: 10.0
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Installations
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Pantene
Title:
#DadDo
Category:
Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Where Life Happens
Category:
Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Illustration - Campaign
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Pearson
Title:
Project Literacy
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0