The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International
Category: Experiential / Guerilla
Points: 50.0
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile
Category: Experiential / Events & Competitions
Points: 25.0
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike
Category: Integrated Branding
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Innovation in Cross-Platform / Experiential
Points: 25.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz
Category: Brand Transformation
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Experiential / Augmented Reality
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Experiential / Installations
Points: 25.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Experiential / Installations
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International
Category: Experiential / Guerilla
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International
Category: Experiential / Guerilla
Points: 25.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles
Category: Craft / Art Direction - Campaign
Points: 25.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles
Client: UNICEF
Category: Craft / Animation - Campaign
Points: 25.0
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia)
Category: Integrated Branding
Points: 15.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz
Category: Integrated Branding / Integrated Online
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Experiential / Augmented Reality
Points: 15.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles
Category: Integrated Branding
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile
Category: Integrated Branding
Points: 15.0
Unlimited Greatness Serena Williams
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike
Category: Integrated Branding
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria)
Category: Brand Transformation
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Brand Transformation
Points: 15.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Art Direction - Campaign
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Innovation in Cross-Platform / Integrated Branding
Points: 15.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft
Category: Experiential / Events & Competitions
Points: 15.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Integrated Branding / Integrated Online
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Integrated Branding / Integrated Online
Points: 10.0
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society
Category: Craft / Illustration - Campaign
Points: 10.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft
Category: Experiential / Installations
Points: 10.0
Where Life Happens
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA
Category: Integrated Branding
Points: 10.0
Project Literacy
Agency: FCB Inferno / London
Client: Pearson
Category: Craft / Animation - Campaign
Points: 10.0
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene
Category: Integrated Branding
Points: 10.0
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania
Category: Experiential / Events & Competitions
Points: 10.0
Snickers Live
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers
Category: Innovation in Cross-Platform / Integrated Branding
Points: 10.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Craft / Writing - Campaign
Points: 5.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Integrated Branding
Points: 5.0
Apartment Stores
Agency: Nurun / Paris
Client: Delamaison
Category: Experiential / Guerilla
Points: 5.0
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Brand Transformation
Points: 5.0
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Agency: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA
Client: Norton
Category: Brand Transformation
Points: 5.0
#SquareShakes
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis
Client: SONIC Drive-In
Category: Craft / Art Direction - Campaign
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Art Direction - Campaign
Points: 5.0
SickKids VS
Agency: Cossette / Toronto
Client: SickKids Foundation
Category: Craft / Art Direction - Campaign
Points: 5.0
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree
Category: Experiential / Guerilla
Points: 5.0
Art Breaks
Agency: Marcel / Sydney
Client: ABC / Marcel
Category: Craft / Writing - Campaign
Points: 5.0
2016 Wrapped
Agency: Spotify / New York
Client: Spotify
Category: Craft / Writing - Campaign
Points: 5.0
The Give-A-Care Collection
Agency: LG2 / Toronto
Client: Rethink Breast Cancer
Category: Craft / Writing - Campaign
Points: 5.0
SickKids VS
Agency: Cossette / Toronto
Client: SickKids Foundation
Category: Brand Transformation
Points: 5.0
#SettleYourScore
Agency: Barkley, Inc. / Kansas City
Client: Russell Athletic
Category: Craft / Photography - Campaign
Points: 5.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Experiential / Installations
Points: 5.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Nike
Title:
Time Is Precious
Category:
Integrated Branding
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Brand Transformation
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Nike
Title:
Unlimited Greatness Serena Williams
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Brand Transformation
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
New York Ethical Society
Title:
No more black target
Category:
Craft / Illustration - Campaign
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Installations
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Where Life Happens
Category:
Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Pearson
Title:
Project Literacy
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Pantene
Title:
#DadDo
Category:
Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Delamaison
Title:
Apartment Stores
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Norton
Title:
The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
AML Group
Title:
Don'T Trump
Category:
Self-Promotion
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
SONIC Drive-In
Title:
#SquareShakes
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
ABC / Marcel
Title:
Art Breaks
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Spotify
Title:
2016 Wrapped
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Craft / Writing - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Brand Transformation
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Experiential / Installations
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Russell Athletic
Title:
#SettleYourScore
Category:
Craft / Photography - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Installations
Award:
2017 Cross-Platform Merit Award
Points:
5.0
