The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson
Category: Broadcast / Any Length - Single
Points: 10.0
The Everyman Meal
Agency: Ogilvy & Mather / Johannesburg
Client: KFC
Category: Broadcast / Any Length - Campaign
Points: 10.0
You Should Have Called
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom
Category: Broadcast / Any Length - Campaign
Points: 10.0
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Online / Streaming Audio - Single or Campaign
Points: 10.0
GE Podcast Theater Presents: life.af/ter
Agency: BBDO / New York
Client: GE
Category: Online / Branded Podcast
Points: 10.0
Candy Class
Agency: Grey India / Gurgaon
Client: Radio City 91.1 FM
Category: Experiential Radio
Points: 10.0
The Everyman Meal - Claw Thing
Agency: Ogilvy & Mather / Johannesburg
Client: KFC
Category: Craft / Writing - Single
Points: 10.0
You Should Have Called - Double Blue Tick
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom
Category: Craft / Writing - Single
Points: 10.0
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson
Category: Craft / Use of Music - Single
Points: 10.0
Broadcast without Borders
Agency: Akestam Holst NOA / Stockholm
Client: Refugee Phones
Category: Innovation in Radio
Points: 10.0